courtesy of takungpao.com
The first Guangzhou volunteer promotional film will officially premiere 100 days before the Asian Games. Famous director Lu Chuan reached in Guangzhou today to attend the press conference. He hoped through this promotional film more would be concerned about Guangzhou volunteers and become a Asian Games volunteer to deliver the Asian Game volunteer service motto of "Together, Even More Exciting". "Volunteer service is the kindest, highest and purest job. Guangzhou volunteers are very excellent. I am very happy to make the promotional film for them for no salary! I believe many directors will gladly do so. Hopefully this promotional film will bring more attention to our Guangzhou volunteers and the job of volunteer service." Lu Chuan said.
Speaking of the promotional film highlight, Lu Chuan pointed out that each major event's promotional production homogeneity phenomenon was severe. The Guangzhou volunteer promotional film's bright spot was that it displayed Guangzhou's heavy Langnan specialty and "friendly, inclusive" theme, even better it delivered the idea of "stimulating society for a harmonious Asia". In addition, in comparison to similar product, the Guangzhou volunteer promotional film had more solid feeling of life and closely followed volunteers' real lives. It was not generally elegant like star films. Lu Chuan felt, the 4 volunteer leads in the promotional film were ordinary volunteer representatives who were selected from the volunteers. They had real and touching stories and their experience could reflect the spirit of the Guangzhou volunteers. Guangzhou volunteer promotional film established a foothold in the Asian Games but not formally rooted in the Asian Games. It could be a "post Asian Games" volunteer promotional film.
0 comments:
Post a Comment