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Showing posts with label the middle. Show all posts
Showing posts with label the middle. Show all posts

THE SKED'S WEDNESDAY NETWORK SCORECARD





February Sweeps go out not with a bang, but with the other thing.

ABC:  The first "midseason arc" episode of REVENGE looked almost exactly like all the other episodes, so it was fitting that the rating stayed even.  The show will now take a break from fresh episodes until the end-of-season push in April.  (Meanwhile, the network will air REVENGE FOR REAL, some kind of "ABC News" concoction about actual rich-people crimes.  If it works, no doubt NBC is poised to launch Smash For Real.)  Elsewhere, even with a 2-hour Idol as competition, HAPPY ENDINGS had a very nice 0.4 bump over the last 2 weeks--and continued to pile up its pre-Community Random Pop Culture Reference points with a nod to Krippendorf's Tribe that must have made Richard Dreyfuss very happy.  THE MIDDLE was also up a gratifying 0.4, while SUBURGATORY was slightly up and MODERN FAMILY was even.  


FOX:  AMERICAN IDOL 2-hour Wednesday was in the same position as its Tuesday:  dreadfully down from the parallel episode last year (44%, ouch), but only slightly down from last week.  The days of its dominance certainly seem to be over.

CW:  Audiences were not waiting with baited breath for the US vs. Brit version of AMERICA'S NEXT TOP MODEL, which had a 0.6 that was down a disastrous 45% from last year's Spring premiere, and even down from its lead-in ONE TREE HILL.  (And for anyone looking for excuses, sorry:  last year's premiere also aired against a 2-hour Idol.)

NBC:  On the plus side, nothing got worse. ARE YOU THERE, CHELSEA and SVU remained tied with their all-time lows, while WHITNEY and ROCK CENTER were a wildly exciting 0.1 above theirs'.  Next week, the network begins its Wednesday roundelay, with a new version of the schedule practically every week.  Fun!

CBS:  No good news here, either:  CRIMINAL MINDS tied its season low, while SURVIVOR and CSI were 0.1 above their respective lows.  The latter, though, still had enough to win the 10PM hour.

When NBC chose tonight for the debut of its difficult, highly conceptual AWAKE, the plan was for it to face no competition at 10PM but reruns.  Which is true, except ABC had the interesting idea of re-running its star-studded JIMMY KIMMEL LIVE post-Oscar special in the slot as counterprogramming.  Otherwise, little is new on the schedule:  FOX has another 2-hour Idol, and CBS stuck a new ROB amidst the rest of its otherwise all-repeat night.




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THE SKED: Wednesday Ratings - Network Scorecard


On the night that two of the Fall's most-hyped new arrivals made their debuts, the clear winner was a returning hit.

ABC:  When their horse has the lead, horse-racing fans will sometimes yell out "Wire!" in the hope that the finish line will miraculously appear and the race will end exactly as is.  That's how ABC should feel about last night.  America showed that it's been waiting all summer for the return of MODERN FAMILY, which triumphed over the debut of X-Factor and romped to a 6.0 victory in 18-49s.  This propelled REVENGE into a timeslot-winning 3.4 at 10PM--not a giant number, but higher than any 10PM series averaged last season.  And even THE MIDDLE, facing huge competition, was barely behind Survivor in the race for second place in its hour.  Of course, next week Modern Family goes back to being a half-hour, and Revenge won't get the same lead-in from Happy Endings.  But for a week, ABC can bask in a Wednesday well-launched.

FOX:  Well, X-FACTOR... is not American Idol.  Or for that matter, The Voice.  That's not to diminish a very strong 4.4 debut (slightly updated from Mitch Metcalf's report), and competition show ratings tend to increase over the course of their run.  But coming out of the gate well behind Modern Family and just barely ahead of Criminal Minds, X-Factor isn't exactly the historic event that seemed to be on the horizon.  Nonetheless, it's a very solid number that marks a big increase for FOX on the night, so the only problems with the rating are the high expectations that preceded it.

NBC:  It's only 3 days into the season, and already the Tylenol concession is the one to have at the Peacock.  Absolutely nothing is going NBC's way right now.  They'll live with UP ALL NIGHT's 2.3 if that number doesn't continue slipping, but 4th place in the timeslot (and nowhere close to 3rd) is hardly a win.  The most exciting thing about FREE AGENTS is that it's now locked in a battle with Playboy Club for the title of earliest cancellation.  HARRY'S LAW couldn't even draw in the older crowd that was sustaining it on Mondays--it was 4th in total audience--and its 1.2 rating in 18-49s was embarrassing.  And the Meloni-less SVU was clearly the big loser in the battle for 10PM.  

CBS:  With the least-hyped schedule of the night, a quietly solid result.  SURVIVOR is clearly on the down side of its illustrious run, but that was still good enough for 2d place in the hour; CRIMINAL MINDS more than held its own in the hugely competitive 9PM slot, even exceeding its season average from last year.  And the new CSI, with Ted Danson taking over the lead,  may have declined from its Thursday average, but that's misleading, because its old slot had much higher total viewership--in its new home, CSI may well become the winner at 10PM once Revenge settles to its post-premiere level. 

CW:  Oh, do they air shows on Wednesdays?  H8R is barely a blip with a 0.4, and AMERICA'S NEXT TOP MODEL is doing a half-decent cable number with a 0.7.

Thursdays are always a battleground, and tonight sees an assortment of important debuts, including Charlie's Angels on ABC, Person of Interest on CBS, and both Whitney and Prime Suspect on NBC (both of which have to air against a 2-hour Grey's Anatomy season debut on ABC, as the hits keep coming for the Peacock).

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