Another strong week in North American movie theaters. The full week box office (August 8-14) generated $236 million, up 16% versus the same week last year and up 10% versus the average week the past four years.
Year-to-date box office is $6.677 billion, now down only 4.0% from this time last year and up 1.8% from the average for the past four years. Strong continuing box office from Rise of the Planet of the Apes and The Help should improve the year-to-date picture even more in the next few weeks.
FULL WEEK BOX OFFICE ACTUALS & YEAR TO DATE Aug 8-14
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