WEEKDAY BOX OFFICE UPDATE August 1-2

THE SMURFS has outgrossed COWBOYS & ALIENS both Monday and Tuesday and now leads total box office to date, a lead it will not give up when both films leave theaters in several weeks. 



Through Tuesday, The Smurfs cumulative total domestically is $46.3 million ($5.0 million Monday and $5.7 million Tuesday).  Cowboys & Aliens now totals $44.9 million ($4.3 million Monday and Tuesday).  Clearly, The Smurfs has the weekday advantage of available children to see the movie.  Normally a non-kid film like Cowboys would look to the second weekend to make up some ground, but the sci-fi aspect of the movie signals a steeper drop than Smurfs will experience.  History will long forget that Cowboys was #1 (by a hair) its opening weekend.  The only number that counts is total gross, and according to the ShowBuzzDaily Domestic Forecast Smurfs is headed for $120+ million, while Cowboys will probably miss $100 million by a fair amount.

Look for Weekend Predictions tomorrow for Rise of the Planet of the Apes from Fox and The Change-Up from Universal.