The magic number for mid-week box office (Monday-Tuesday combined) is 20% of the opening weekend, an indicator of better than average long-term playability. Based on Monday-Tuesday's numbers, Madea's Big Happy Family fell short of this benchmark, while Water for Elephants and African Cats hit the mark.
During its first Monday-Tuesday in release (April 25-26), Tyler Perry's Madea's Big Happy Family averaged $3.76 million, or 15% of the film's opening weekend tally. This percentage falls between the 17.5% for Why Did I Get Married Too? and the 11% for Madea Goes to Jail. Tyler Perry films are generally front-loaded in the first weekend, so these relatively low percentages are not surprising. The film should work quietly to about $60 million total domestically.
Read on after the jump.
Read on after the jump.
First Monday-Tuesday of Release
Apr 25-26, 2011 Mon-Tue % of Opening
(millions)
Madea's Big Happy (LG) $3.76 15%
Water for Elephants (Fox)$3.50 21%
African Cats (Dis) $1.21 20%
African Cats (Dis) $1.21 20%
Films Comparable to
Madea's Big Happy Family
Apr 5-6, 2010
Why Did I Get Married $5.1 17.5%
Too? (LG)
Too? (LG)
Feb 23-24, 2009
Madea Goes to Jail (LG) $4.4 11%
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