BOX OFFICE UPDATE June 29

Deadline Hollywood is reporting a $37.3 opening day for Transformers: Dark of the Moon.  Adding in the $5.5 previews on Tuesday, the total for Transformers stands at $42.8 million.  These are very good numbers and beats the opening for Pirates of the Caribbean: On Stranger Tides, holder of the previous 2011 opening day record.  The film is on track for the $195 million tally through Monday, July 4, as forecast in this week's Weekend Predictions, reposted below.  We will continue to monitor Transformers throughout the week and all the openers throughout the long holiday weekend.