The past week (seven days ending Sunday) is up 2% versus last year's comparable week. Year-to-date box office is now down 3.8% versus last year, the smallest year-to-year margin we've seen so far this year. The Lion King in 3D is headed for about $118 million in additional domestic box office for Disney, while Contagion has been upgraded to $85 million after a strong second weekend and a solid weekday period.
The Past Week: Total Box Office Volume
All films in wide release playing between September 12 and September 18 grossed a decent $118 million, up 2% versus the same week in 2010 and up 5% from the average comparable week the past four years. Year to date, all films are now down 3.8% from the same period last year (better marginally from -3.9% last week and now the smallest margin of the year), and all films year-to-date are up about 2% versus the comparable year-to-date number averaged over the last four years.
All Films September 12-18
(millions) 4yr vs vs
(millions) 4yr vs vs
2010 Avg 2011 2010 Avg
Week #36 $115 $112 $118 + 2% + 5%
Year to Date $7672 $7230 $7380 -3.8% +2.1%
Updated Estimates of Final Grosses
The ShowbuzzDaily Domestic Grosses (the estimated North American gross when the film ends its run) for recent films are summarized below. Pay attention to the final domestic grosses, which are much more important than individual weekend grosses and especially weekend rankings.
The Help ($171 million, 91st percentile)
The Lion King in 3D ($118 million, 83rd percentile)
Contagion ($85 million, 73rd percentile)
Drive ($43 million, 49th percentile)
Final Destination 5 ($42 million, 49th percentile)
Colombiana ($39 million, 46th percentile)
30 Minutes or Less ($37 million, 44th percentile)
Spy Kids: All the Time in the World ($37 million, 44th percentile)
The Debt ($34 million, 41st percentile)
Our Idiot Brother ($28 million, 31st percentile)
Don't Be Afraid of the Dark ($25 million, 28th percentile)
Warrior ($19 million, 20th percentile)
Conan the Barbarian ($19 million, 19th percentile)
Fright Night ($17 million, 17th percentile)
Shark Night 3D ($17 million, 16th percentile)
Straw Dogs ($15 million, 13th percentile)
Apollo 18 ($15 million, 12th percentile)
One Day ($14 million, 11th percentile)I Don't Know How She Does It ($9 million, 5th percentile)
Weekend Actuals vs Sunday's Studio Projections
The Help ($171 million, 91st percentile)
The Lion King in 3D ($118 million, 83rd percentile)
Contagion ($85 million, 73rd percentile)
Drive ($43 million, 49th percentile)
Final Destination 5 ($42 million, 49th percentile)
Colombiana ($39 million, 46th percentile)
30 Minutes or Less ($37 million, 44th percentile)
Spy Kids: All the Time in the World ($37 million, 44th percentile)
The Debt ($34 million, 41st percentile)
Our Idiot Brother ($28 million, 31st percentile)
Don't Be Afraid of the Dark ($25 million, 28th percentile)
Warrior ($19 million, 20th percentile)
Conan the Barbarian ($19 million, 19th percentile)
Fright Night ($17 million, 17th percentile)
Shark Night 3D ($17 million, 16th percentile)
Straw Dogs ($15 million, 13th percentile)
Apollo 18 ($15 million, 12th percentile)
One Day ($14 million, 11th percentile)I Don't Know How She Does It ($9 million, 5th percentile)
Weekend Actuals vs Sunday's Studio Projections
The weekend Studio Projections (Friday and Saturday actual numbers with estimates for Sunday's box office) for Lion King in 3D was low (the Lion King reissue actually came in about $900,000 higher in the actuals).
Weekend of Sunday Monday Showbuzz
September 12-18 Studio Weekend Domestic
(millions) Estimate Actual Total
Drive (FilmDis) $11.0 $11.3 $ 43
The Help (Dis) $ 6.4 $ 6.5 $169
Straw Dogs (Sony) $ 5.0 $ 5.1 $ 15
I Don't Know How She Does(Wein) $ 4.5 $ 4.4 $ 9
Warrior (LG) $ 2.8 $ 2.9 $ 19
The Debt (Focus) $ 2.9 $ 2.9 $ 34
Rise of Planet of Apes (Fox) $ 2.6 $ 2.7 $182
Colombiana (Sony) $ 2.3 $ 2.3 $ 39
Read the International Box Office Numbers round-up if you haven't seen it already.
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