Well, that didn't last long.
After an Oscars+1 day where Best Picture winner THE ARTIST had the smallest Monday decline of any movie in the Top 10, by Tuesday the glow was gone. On a day when almost every Top 10 film was significantly up, ccording to Box Office Mojo, Artist had an increase of only 13%. This made it 8th in the Top 10, behind THE VOW (38%), THIS MEANS WAR (21%), WANDERLUST (21%), and even the disastrous GONE (35%), among others.
Fellow Oscar winners THE IRON LADY (17%) and THE DESCENDANTS (14%) were in a similar boat, and HUGO was up only 7%, although the latter has the excuse of also being released on homevideo yesterday.
The Weinstein Company will of course be expanding Artist's theatre count on Friday, so its overall weekend gross may very well be its highest to date. But there's little sign, even with its Oscar wins, that Artist will ever become any kind of popular hit.
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