As Hollywood prepares to honor its best (well, this year... maybe not so much), an undistinguished group of arrivals dominate the boxoffice.
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Bad news for Jennifer Aniston, too: WANDERLUST (Universal) is her lowest-ever opening for a starring vehicle. (Paul Rudd isn't really seen as someone whose name alone opens movies--his hits have either been concept-driven (Role Models) or buddy movies with strong co-stars (Dinner For Schmucks)--but this certainly doesn't move him up in the ranks.) Another couple of losers and it may be time for Aniston to take a hard look at returning to TV. The best news for Amanda Seyfried is that in a couple of weeks, GONE (Summit/Lionsgate) will be a dim memory--but even though it's ridiculous to put her in direct competition with Rachel McAdams or any other particular actress, she does need another Dear John-sized hit in the near future if she's not going to fall onto the heap of lovely ex-TV actresses who couldn't hack it on the big screen.
HOLDOVERS: JOURNEY 2 (Warners) and THE SECRET WORLD OF ARRIETTY (Disney) have real legs, although in Arrietty's case, that won't translate to much of a total gross. SAFE HOUSE (Universal), THE VOW (Screen Gems/Sony) (which went over $100M, the first-ever for Screen Gems) and THIS MEANS WAR (20th) all held well. GHOST RIDER 2 (Sony), of course collapsed. So did PHANTOM MENACE 3D (20th), which now seems unlikely to reach $50M--presumably Fox will do anything George Lucas tells them to, but one has to wonder about the enthusiasm for re-releasing the rest of the prequel trilogy in 3D when 3D TV and homevideo are still in their infancy and there's little ancillary value to be had.
OSCAR NOMINEES: Only a few of the major nominees are still in wide release. THE ARTIST (Weinstein), in anticipation of its big wins tonight, was the only one to add theatres, and had a nice weekend bump. THE DESCENDANTS (Fox Searchlight) and HUGO (Paramount), in anticipation of their big losses, dropped theatres and had modest declines. (Hugo is being released on homevideo in a few days.) Sony Classics widened a couple of their Best Foreign Film nominees: probable winner A SEPARATION did very well, increasing theatre count by around 50% and boxoffice by 36%, while IN DARKNESS wasn't quite as strong, with a similar rise in theatre count but only a 11% boost at the boxoffice.
Enjoy the Sacha Baron Cohen Publicity Tour Oscars tonight, everyone! We'll have plenty of coverage on The Artist's anointment after the fact.
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