During its first Monday-Tuesday in release (May 23-24), Pirates of the Caribbean: On Stranger Tides
grossed $14.2 million, or about 16% of the film's opening weekend tally. When a film hits 20% or more of opening weekend during this period it often suggests the second weekend drop will be better than average and the movie could play longer than normal. A 15.7% figure indicates the second weekend will drop somewhat more than the 50% average decline and soft word of mouth.
First Monday-Tuesday of Release
May 23-24, 2011 Mon-Tue % of Opening
(millions)
Pirates 4 (Dis) $14.2 15.7%
Long-term playability (very low second weekend decline, strong weekday numbers, the first full week beating the first weekend) are indications of the exceptional word of mouth that can translate to strong revenue on post-theater "windows". (For a discussion of movie windows such as pay-per-view, DVD, online, pay cable, cable television and broadcast television, see ShowbuzzDaily Basics.)
Check back tomorrow for the Weekend Predictions for The Hangover Part II and Kung Fu Panda 2 as well as the major holdover movies.
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