The NFL season kicked off Thursday, and NBC was the prime beneficiary this week. The Peacock carried the season opener on Thursday night and the premiere of Sunday Night Football, with both games delivering about a 10 rating with young adults. NBC will average close to a 4 rating for the week, thanks to the two prime time football games and the second-to-last week of America's Got Talent episodes. ABC was close to its summer averages, airing mostly its normal schedule, while CBS and FOX will average over a 1.5 rating for the week. CBS benefited from a Sunday night special about the 10th Anniversary of 9/11 (a 3.6 rating for two hours -- a particularly solid number versus the NBC NFL game), and FOX was boosted by a solid NFL runover of the 4 pm game (a 7.2 rating for a half hour at 7:00 pm Sunday).
Estimated Non-Official Weekly Network Averages
Adult 18-49 rating
Week of ABC CBS NBC FOX CW
June 13 1.2 1.1 2.0 1.6 0.3
June 20 1.3 1.1 1.8 1.4 0.3
June 27 1.3 1.0 1.6 1.2 0.3
July 4 1.4 1.2 1.6 1.3 0.3
July 11 1.3 1.3 1.4 1.7 0.3
July 18 1.3 1.4 1.3 1.5 0.3
July 25 1.3 1.3 1.3 1.6 0.3
Aug 1 1.4 1.3 1.2 1.4 0.3
Aug 8 1.35 1.45 1.22 1.80 0.3
Aug 15 1.28 1.41 1.64 1.81 0.3
Aug 22 1.45 1.67 1.77 1.17 0.3
Aug 29 1.41 1.30 1.25 1.07 0.3
Sep 5 1.38 1.53 3.80 1.52 0.3
The second chart below lists the hit network shows by night (those programs at or near a 2.0 Adult 18-49 rating or higher).
ABC Bachelor Pad 1.9
Tue: NBC America's Got Talent 3.1
ABC Wipeout 2.0
Thu: NBC NFL NO-GB 10.9
CBS Big Brother 2.4 Sun: NBC NFL DAL-NYJ 10.0 (est. from fast national)
FOX NFL 7:00-7:30 7.2
FOX The OT 4.4
CBS 9/11: 10 Years Later 3.6
FOX The Simpsons 2.4
FOX The Family Guy 2.0
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