Well, preseason NFL football was fun while it lasted. The broadcast week just concluded (August 29-September 4) saw network weekly ratings come crashing down to earth. FOX wilted to a summer low 1.1 weekly average, with only one hour of Hell's Kitchen above a 2.0 young adult rating. CBS and NBC saw similar declines without football. ABC actually won the week with only a 1.4 rating, a number supported by the opening college football Saturday night game (LSU at Oregon). The game averaged a 2.6 in the fast nationals, and we are estimating that number will rise to a 2.8 (or 2.9) when the west coast numbers are correctly accounted for in the nationals. (In telecasts live to all time zones, the Pacific and Mountain viewing is not correctly measured in the fast nationals because of the unusual network feed pattern.)
Estimated Non-Official Weekly Network Averages
Adult 18-49 rating
Week of ABC CBS NBC FOX CW
June 13 1.2 1.1 2.0 1.6 0.3
June 20 1.3 1.1 1.8 1.4 0.3
June 27 1.3 1.0 1.6 1.2 0.3
July 4 1.4 1.2 1.6 1.3 0.3
July 11 1.3 1.3 1.4 1.7 0.3
July 18 1.3 1.4 1.3 1.5 0.3
July 25 1.3 1.3 1.3 1.6 0.3
Aug 1 1.4 1.3 1.2 1.4 0.3
Aug 8 1.35 1.45 1.22 1.80 0.3
Aug 15 1.28 1.41 1.64 1.81 0.3
Aug 22 1.45 1.67 1.77 1.17 0.3
Aug 29 1.41 1.30 1.25 1.07 0.3
With Labor Day in the rear view mirror, television usage levels (Homes Using Television, HUT, and Persons Using Television, PUT) start their climb back up to fall levels quickly over the next few weeks, just in time for Premiere Week. The seasonal patterns in TV viewing are as old as the medium -- these patterns have been the same for decades and are the most predictable component of TV ratings. Speaking of Premiere Week, ShowBuzzDaily will cover the daily roll-out of new shows, and we will compare our ratings predictions from back in May to the verdicts delivered by the only jury that counts: the 10,000 homes in the national Nielsen sample.
ABC Bachelor Pad 2.0
Tue: NBC America's Got Talent 3.1
ABC Wipeout 2.0
Sun: CBS Big Brother 2.4
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