Deadline has preliminary numbers for the Friday boxoffice, and if they hold, it looks to be a thoroughly terrible weekend for Hollywood. NEW YEAR'S EVE appears to be under $6M for Friday, meaning a weekend of $15-17M, far below Mitch Metcalf's $25M projection. Even with a longer playing period than Valentine's Day had last year, New Year's is unlikely to get anywhere near Valentine's $110M gross. Even worse is Jonah Hill's THE SITTER, with a $3.5M Friday that may be under $9M for the weekend, again way below the $13.5M projection.
With New Year's Eve swiping chunks of its female audience, BREAKING DAWN PART 1 is headed for another 50+% decline. The family movies, enjoying their final weekend without new competition, are faring better: THE MUPPETS should fall around 40%, while ARTHUR CHRISTMAS has finally hit its stride now that it's too late to make much difference, down only around 10%. HUGO and THE DESCENDANTS each added 40-50% more theatres to their counts, but didn't benefit much, as both declined from last Friday anyway and saw their per-theatre averages fall steeply.
Early indications are that TINKER TAILOR SOLDIER SPY should have a very strong per-theatre number in its limited opening, while YOUNG ADULT looks somewhat less impressive.
0 comments:
Post a Comment