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BIJOU BOXOFFICE: EARLY FRIDAY REPORT


According to preliminary numbers at Deadline, the weekend is looking auspicious for Mark Wahlberg's CONTRABAND.  The modestly budgeted thriller (which, however, Universal has been expensively marketing for a solid month) is reporting a $7.7M Friday, which could mean $25-28M over the 4-day holiday weekend.


Disney's 3D re-release of BEAUTY AND THE BEAST is also looking strong, with about $25M over the long weekend.  Weinstein Company's expansion of IRON LADY, with Oscar hopeful Meryl Streep, should perform very well at only 800 theatres, with $6M or so over the holiday.  The early numbers for Warners' Dolly Parton/Queen Latifah vehicle JOYFUL NOISE are more low-key in a wider release, with perhaps $15M by Monday.

To no one's surprise, word of mouth caught up quickly with Paramount's THE DEVIL INSIDE, heading for a plunge of 75% or more that may not reach $9M for the long weekend.  The holiday holdovers, however, seem to be robust, with drops of less than 40% projected for Paramount's MISSION: IMPOSSIBLE - GHOST PROTOCOL, Warners' SHERLOCK HOLMES:  A GAME OF SHADOWS and Sony's THE GIRL WITH THE DRAGON TATTOO.  

Stay with SHOWBUZZDAILY all holiday weekend for updated boxoffice and analysis!
 

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