RSS

WEEKEND BOXOFFICE: EARLY NUMBERS


Dateline has preliminary figures for Saturday and the weekend, and as expected, Paramount's THE DEVIL INSIDE took a significant 25+% hit in its second day, a trend that will no doubt continue as stories of audiences in open revolt at the movie's lack of an ending multiply.  Even so, it's looking at a $35M weekend at least, making next weekend's inevitable massive drop seem far, far away.


Otherwise the holdovers seem on target with Friday's numbers.  The kid-oriented movies like CHIPWRECKED, THE ADVENTURES OF TINTIN and WE BOUGHT A ZOO got a big boost from matinee audiences and went up from 80% to more than double; pictures for older crowds like THE GIRL WITH THE DRAGON TATTOO and WAR HORSE had increases of 30-40% (although TINKER TAILOR SOLDIER SPY looks to do a bit better than that); and big-tent franchises like MI4 and SHERLOCK HOLMES 2 should rise 40-50%.  

Everything will come down on Sunday, and action movies may drop a bit extra because the NFL playoff games start earlier than they did on Saturday.  Stay with SHOWBUZZDAILY for updated boxoffice numbers and analysis!

 

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS

0 comments:

Post a Comment