April 1-3, 2010 Showbuzz Studio Weekend
Forecast Estimate Actual
Hop (Uni) $24.5 $38.2 $37.5
Source Code (Sum) $15 $15.1 $14.8
Insidious (FilmDis) $10.5 $13.5 $13.3
Diary Wimpy Kid 2(Fox) $11.5 $10.2 $10.0
Limitless (Rel) $10 $ 9.4 $ 9.3
Lincoln Lawyer (LG) $ 8 $ 7.1 $ 6.8
Sucker Punch (WB) $ 7.5 $ 6.1 $ 6.0
Rango (Par) n/a $ 4.6 $ 4.5
Paul (Uni) n/a $ 4.3 $ 4.2
Battle: LA (Sony) n/a $ 3.5 $ 3.5
Adjustment Bureau(Uni) n/a $ 2.2 $ 2.2
Red Riding Hood (WB) n/a $ 1.8 $ 1.8
Top 7 (Forecast) Total $87 $99.6 $97.7
Limited Release Openings
In limited release, In a Better World was the best of the bunch, opening with a decent but not great $8,2656 average at 4 theaters. Queen to Play opened with $4,682 at 6 theaters, Super opened with $4,232 at 11 theaters, and Trust opened with an average $2,079 at 28 theaters. Finally, The Last Godfather tanked with a $1,776 average at 58 theaters, and Cat Run bombed with an average $291 at 103 locations.
The Past Week
Shifting our view from the weekend top 12 films to the past seven days, all films in wide release playing between March 28 and April 3 grossed $148 million, down 15% from the 2007-10 average for the comparable week and down an amazing 36% from the same week in 2010. These tough to swallow weekly numbers had a negative impact on the yearly figures. Year to date, all films now are down 8% from the comparable four-year average and now down a stunning 21% from 2010's box office numbers (driven by Clash of the Titans, Alice in Wonderland and the final weeks of Avatar). The pressure on the summer to perform just continues to increase. Speaking of that, we will be handicapping the summer slate soon. Stay tuned.
Mar 28-Apr 3 (millions)
4yr vs vs
2010 Avg 2011 Avg 2010
Week #13 $232 $174 $148 -15% -36%
Year to Date $2872 $2467 $2272 - 8% -21%
Check back tomorrow for updated international numbers for current movies in release.
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