Thor remains at #1, while Bridesmaids opens above and Priest opens below expectations. Fast Five sneaks into third place. The weekend looks to be down 14% versus last year.
Bridesmaids should open with $21.5 million this weekend and is on a pace to finish with $82 million in North America when it crosses the finish line, according to the ShowBuzzDaily Domestic Final estimate. Priest will open with $13.7 million and is headed for $29 million domestically.
Thor should be down 54% this weekend to $30 million and is now on track for $188 million. In its third weekend, Fast Five should collect another $18 million and is now on pace for $208 million domestic.
On a per theater basis for the wide release openers, Bridesmaids will average a good $7,400 at 2,918 theaters. Priest should average $4,800 at 2,864 theaters (right around the $4,900 average for all films opening the last two years).
May 13-15, 2011 Pre-Wknd Wknd Showbuzz
(millions) Showbuzz Early Friday Domestic
Forecast Proj. Actual Final*
Thor (Par) [$32.5] $30 $ 9.1 $188
Bridesmaids (Uni) [$19.5] $21.5 $ 7.8 $ 85
Fast Five (Uni) [$16.5] $18 $ 5.9 $208
Priest (Sony) [$17 ] $13.7 $ 5.6 $ 29
Something Borrowed (WB) [$ 8 ] $ 7 $ 2.3 $ 38
Jumping the Broom (Sony) [$ 9 ] $ 6.5 $ 2.0 $ 40
Rio (Fox) [$ 5.5] $ 6.5 $ 1.6 $142
Water for Elephants (Fox)[$ 3.5] $ 3.7 $ 1.2 $ 57
Madea's Big Happy Family [$ 2 ] $ 2.0 $ 0.6 $ 53
Soul Surfer (Sony) [$ 1.5] $ 1.6 $ 0.5 $ 43
Note: The table above summarizes an early look at the weekend. The first column is reminder of each film's ShowbuzzDaily Forecast for the weekend (in brackets). The second column, on which the films are sorted, displays the new weekend projection for each film, based on the Friday numbers (the third column). The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total number for the film's total run in North America. A "++" indicates the Domestic number has been upgraded; a "--" indicates a downgrade.
Total Box Office Volume
The Top 12 Films this weekend are looking like $113 million total, down 14% from the same weekend last year.
Top 12 Films: Weekend #19
(millions)
Volume
2011 $113 (-20% vs 2007-10 average; -14% vs 2010)
2007-10
Avg $140
Movies Opening That Weekend
2010 $131 Robin Hood $36, Letters to Juliet $13, Just Wright $8
2009 $131 Angels & Demons $46
2008 $126 Chronicles of Narnia: Prince Caspian $55
2007 $174 Shrek the Third $122
Next Weekend
Opening next week is the period comedy Pirates of the Caribbean: On Stranger Tides from Disney (the fourth in the series). This blockbuster will be compared against Shrek Forever After's $71 million opening weekend on 5.21-23.2010....and don't forget the ill-fated MacGruber with $4 million the same weekend. Next weekend will be a good opportunity for 2011 to get back on track with an up weekend.
Look for updates of the weekend box office on Sunday, based on the Saturday actual numbers.
0 comments:
Post a Comment