[2010.09.17] RICHIE JEN PROMOTES NEW FILM WITH FREE SCREENING

The new film ADVENTURE OF THE KING (LUNG FUNG DIM) lead actor Richie Jen (Yam Yin Chai), Bonnie Xian (Sin Sik Lai) and Kara Wang (Wong Chung Yan) yesterday went to Mongkok to meet with viewers and gave away film costume still photos. Originally scheduled to attend, Barbie Hsu (Tsui Hei Woon) due to an arm injury could not come to promote the film in Hong Kong.

With its release yesterday, 15 cinemas in the circuit welcomed viewers with a free screening. Around 3,000 viewers after obtaining free tickets at noon went to watch the film. Yam Yin Chai pointed out that the free screening would be able to attract even more viewers. "Since the film just opened, viewers who have seen this film would spread their word of mouth and increase box office. At first I wanted to go to the cinema for a peek at the audience response, but to do so I had to pass through viewers in the middle row. Instead of affecting them I kept myself from going in."

Yam Yin Chai pointed out that executive producer Jimmy Heung Wa Sing was confident in this new film, thus he planned to spread the word of mouth to attract more viewers. Yam Yin Chai stated that although he stayed in Hengdian for half a year for this film, the audience appreciation and ideal box office would be worth the effort.

Yam Yin Chai also said that he just finished the Silk Road motorcycle contest and planned to officially participate in a desert motorcycle contest to challenge himself. He would first prepare to continue work on Johnnie To Kei Fung's LIFE WITHOUT PRINCIPLE (DUET MING GUM).