Well, there's something you don't see every day: 2 studios both content to forego bragging rights for the Sunday weekend estimates and wait for actual numbers on Monday, when public attention is lower. (Note: The Hot Blog, which calculates its own numbers, has COWBOYS & ALIENS up by $100K.) The important thing to remember is that this tie is only superficially equal: it's wonderful news for Sony, which in THE SMURFS not only has a profit center but a likely new franchise, while it's terrible for Universal/DreamWorks, which will almost certainly show red ink on Cowboys.
In a different sector of the boxoffice but nonethelsss gratifying is the overperformance of CRAZY STUPID LOVE, which had a healthy 7% increase on Saturday and beat last week's Friends With Benefits number with $19.3M. Its main competition over the rest of the summer will be The Help and One Day.
HARRY POTTER AND THE DEATHLY HALLOWS (PART 2) hit both its milestones: it's the highest-grossing Potter in the US, and the 9th movie in history to reach $1B worldwide. With a global weekend gross of about $80M this week, it's in good shape to become the #3 all-time moneymaker, behind only Avatar and Titanic. (Transformers 3 is at $985M worldwide and will also reach $1B, but with less potential to get much higher.)
3 quirky international action movies provided the highlights of the limited debuts this weekend: THE GUARD, THE DEVIL'S DOUBLE and ATTACK THE BLOCK all averaged $16-19K in 4-8 theatres, and all have potential to expand with some success. SARAH'S KEY handled its first expansion well, with an average of $11K in 33 houses, but ANOTHER EARTH is showing little strrength, with a $5350 average in 20.
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