THE SKED: Summer Broadcast Ratings Update

The broadcast week just concluded (July 18-24) had virtual parity between the four major broadcast network.  A mere two-tenths of a rating point separated first from fourth place, continuing a trend we have seen all summer as high-rated sports programming and NBC's The Voice left the air. 


Weekly Network Averages -- Adults 18-49 rating


Week of     ABC   CBS   NBC   FOX   CW
June 13     1.2   1.1   2.0   1.6   0.3
June 20     1.3   1.1   1.8   1.4   0.3
June 27     1.3   1.0   1.6   1.2   0.3
July 4      1.4   1.2   1.6   1.3   0.3
July 11     1.3   1.3   1.4   1.7   0.3
July 18     1.3   1.4   1.3   1.5   0.3


The chart below lists the hit network shows by night (those programs at a 2.0 Adult 18-49 rating or higher).  ABC's Extreme Makeover: Weight Loss has joined the list.  Just missing the list are It's Worth What (1.8 rating on NBC Tuesday),  Wipeout (1.9 rating on ABC Thursday), and The Simpsons & Family Guy (1.8 rating each on FOX Sunday).   A new show joined the CBS schedule Sunday night, Same Name, and it disappointed with a 1.5 rating (dropping 38% from its Big Brother lead-in).  Same Name was extremely heavily promoted the last several night, squeezing out promotion for new fall series -- a bet that did not pay off.