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FULL WEEK BOX OFFICE ACTUALS & YEAR TO DATE October 10-16

The past week (seven days ending Sunday) is up 5% versus last year's comparable week.  Year-to-date box office is now down 3.2% versus last year, the smallest year-to-year margin we've seen so far this year.       


The Past Week: Total Box Office Volume

All films in wide release playing between October 10 and October 16 grossed an awful $116 million, down 5% versus the same week in 2010 but down the same amount from the average comparable week the past four years.  Year to date, all films are now down 3.6% from the same period last year.  (Last week the margin was -3.2%.)  

All Films October 10-16
(millions)           4yr              vs      vs
             2010    Avg     2011    2010    Avg

Week #41     $154    $155    $116    
-25%    -25%

Year to Date $8171   $7737   $7878  
-3.6%   +1.8%





Updated Estimates of Final Grosses

The ShowbuzzDaily Domestic Grosses (the estimated North American gross when the film ends its run) are summarized below for films released the last six weeks.  Pay attention to the final domestic grosses, which are much more important than individual weekend grosses and especially weekend rankings. 


The Lion King in 3D ($102 million, 79th percentile)
Real Steel ($94 million, 75th percentile)
Contagion ($79 million, 71st percentile)
Dolphin Tale ($75 million, 69th percentile)

Moneyball ($72 million, 68th percentile)
Footloose ($51 million, 56th percentile)
The Ides of March ($43 million, 50th percentile)
Drive ($35 million, 42nd percentile)
50/50 ($37 million, 44th percentile)
Courageous ($26 million, 30th percentile)
Abduction ($26 million, 30th percentile)
Killer Elite ($25 million, 27th percentile)
Dream House ($20 million, 21st percentile)

The Thing ($18 million, 18th percentile)
Warrior ($14 million, 11th percentile)
What's Your Number? ($16 million, 16th percentile)

The Big Year ($7 million, 3rd percentile)

Weekend Actuals vs Sunday's Studio Projections 


The weekend Studio Projections (Friday and Saturday actual numbers with estimates for Sunday's box office) for Real Steel was dead on, but the Footloose projection was very high compared to the actual numbers available today.  Turns out the race for #1 was not that close after all.       

 
      Weekend of                 Sunday    Monday   Showbuzz
      October 10-16              Studio    Weekend  Domestic
      (millions)                Estimate   Actual    Total

Real Steel                (Dis)   $16.3    $16.3     $ 94+
Footloose                 (Par)   $16.1    $15.6     $ 51
The Thing                 (Uni)   $ 8.7    $ 8.5     $ 18
Ides of March            (Sony)   $ 7.5    $ 7.1     $ 43+
Dolphin Tale               (WB)   $ 6.3    $ 6.2     $ 75
Moneyball                (Sony)   $ 5.5    $ 5.5     $ 72
50/50                  (Summit)   $ 4.3    $ 4.3     $ 37

Courageous               (Sony)   $ 3.4    $ 3.3     $ 26
The Big Year              (Fox)   $ 3.3    $ 3.2     $  7
The Lion King in 3D       (Dis)   $ 2.7    $ 2.8     $102

Dream House               (Uni)   $ 2.5    $ 2.5     $ 20

Read the International Box Office Numbers round-up if you haven't seen it already.

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