SHOWBUZZDAILY is delighted to welcome ALICEN SCHNEIDER, Head of TV Music - Creative for NBC Universal Television, as our resident expert on the world of music. Look for Alicen's commentary here on all aspects of music, both in and out of Movies and TV.
Since this is my first time on SHOWBUZZDAILY, I figured it might be nice to give a little background as to what inspired me to pursue a career in music supervision.
I really have no desire to date myself here, but when I got started on this career path, music supervisors were few and far between. There were a handful that were gaining steam in the Film world, but TV was considered extremely uncool by most artists, and producers were equally reluctant to waste their budget on songs that would sound dated in syndication. When I got my start on the label side of pitching to Film and Television (at Warners), I still carried with me dreamy memories of John Hughes' films. SIXTEEN CANDLES, PRETTY IN PINK and SOME KIND OF WONDERFUL achieved the most sentimental impact since they had soundtracks featuring so many of the artists that I was obsessed with at the time. Those were the days when I'd go to a Depeche Mode or Cure concert at least 2 hours before it started, with the hope that I would catch a glimpse of the band arriving... and then I'd stay another couple of hours after with the same hope (and we can leave it at that, because although I was one of those screechy uber music fans... I was in no way aspiring to be Miss Pamela DeBarres).
I really have no desire to date myself here, but when I got started on this career path, music supervisors were few and far between. There were a handful that were gaining steam in the Film world, but TV was considered extremely uncool by most artists, and producers were equally reluctant to waste their budget on songs that would sound dated in syndication. When I got my start on the label side of pitching to Film and Television (at Warners), I still carried with me dreamy memories of John Hughes' films. SIXTEEN CANDLES, PRETTY IN PINK and SOME KIND OF WONDERFUL achieved the most sentimental impact since they had soundtracks featuring so many of the artists that I was obsessed with at the time. Those were the days when I'd go to a Depeche Mode or Cure concert at least 2 hours before it started, with the hope that I would catch a glimpse of the band arriving... and then I'd stay another couple of hours after with the same hope (and we can leave it at that, because although I was one of those screechy uber music fans... I was in no way aspiring to be Miss Pamela DeBarres).
At some point in my teens I realized that I had a soundtrack in my mind for just about every aspect of my life... and it's not so uncommon for that to still be the case today. It was a natural progression for me to become a music supervisor and my devoted fandom is as rampant as it was back in those John Hughes days, albeit somewhat more reserved for reputation's sake. My hope for my contributions to SHOWBUZZDAILY is to share some of my music obsessiveness with all of you through random pieces on anything from thoughts on music in shows and films, intros to some talented artists and peers, perhaps a concert or album review here and there, and whatever seems worth writing about at the time. Ultimately, I want this to be, for the most part, a celebration.
FOR MORE ABOUT ALICEN, CHECK OUT A RECENT CRUSHABLE.COM INTERVIEW WITH HER HERE. AND COME BACK TOMORROW FOR HER FIRST PIECE ABOUT MUSIC IN THE WORLD OF TV.
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