Ratings for last night's premiere of AMERICAN HORROR STORY on FX are promising, if not overwhelming. The show's 10PM initial airing was watched by about 2 million people 18-49, which should equal something like a 1.5 rating in that demo; when the night's 2 rebroadcasts are added, the number goes to 3.2 million people or around a 2.4 rating.
A couple of comparisons: if rebroadcasts are included, this is slightly up from last season's Sons of Anarchy average on FX, which had about 3 million 18-49 viewers, but in an apples-to-apples comparison of the 10PM airing only, it's somewhat lower. (However, as FX was quick to note, even the 10PM broadcast alone was higher than the 1.5 million 18-49s who watched the first broadcast of the Sons premiere, since that show built its audience over time.) Comparing it within genre, though, the news is a bit less happy: the first broadcast of the Walking Dead premiere on AMC was 80% higher than Horror Story's, with 3.6 million 18-49 viewers.
Of course, Walking Dead went down a slight 10% in its second episode, an unusually good hold from a hyped premiere--and then continued to build after that. If Horror Story can follow the same trajectory, FX will be happily horrified.
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