The Sked: PROMO WATCH -- through Sunday October 23

NBC has given Grimm 205 promo seconds over the last week, a level that will be maintained or even increased throughout this week, leading up to the Friday launch.  NBC has to be encouraged by the 3.9 rating for the premiere of Once Upon a Time on ABC, although the Friday at 9 time period for Grimm has to temper expectations.  Rock Center with Brian Williams (the replacement for Playboy Club Mondays at 10) is up to 75 seconds of time over the past week, now the #2 priority for the network. 


Last night inside Once Upon a Time ABC mostly promoted the shows later on Sunday night (Desperate Housewives and Pan Am), as well as the Halloween theme night on their Wednesday comedy block.  No single priority is emerging in the rankings below -- it will take a few days to work the heavy Once Upon a Time and Man Up! promotion out of the averages. 

Last night in the World Series, FOX gave a full 60-second promo to American Idol's return on January 22.  Heavy on the cheese factor, I'm sure the promo was quite effective nevertheless with fans of that show.

To make the chart easier to read at a glance, there is now a "Cliffs Notes" version below that just lists the top four priorities for each network, making it easier to compare each network to the other.  For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
   
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days 
(# of promo-seconds)
Dates sampled: October 17-20 & 23, 2011

ABC
  Once Upon a Time   155
  Desperate Hswvs    100
  Man Up!            95
  Revenge            90
CBS
  Person of Interest 135
  Unforgettable      115
  Rules Engagement   105
  Big Bang Theory    55
NBC
  Grimm              205
  Rock Center        75
  Prime Suspect      60
  L&O: SVU           60
FOX
  Allen Gregory      70
  The X Factor       65 
  American Idol      60 
  The Simpsons       55


ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 17-20 & 23, 2011

ABC
  Once Upon a Time   155
  Desperate Hswvs    100
  Man Up!            95
  Revenge            90
  Pan Am             85 
  Extreme Mak. Home  75
  Happy Endings      60 
  Grey's Anatomy     50
  Castle             45
  Dancing...Stars    30
  Private Practice   30
  Wed Comedy Block   30 
  Last Man Standing  25
  The Middle         20
  Suburgatory        15
  Modern Family      15
  20/20              15
CBS
  Person of Interest 135
  Unforgettable      115
  Rules Engagement   105
  Big Bang Theory    55
  A Gifted Man       45
  The Mentalist      45
  Survivor           40
  NCIS: LA           40
  2 Broke Girls      40
  Amazing Race       30
  Two Half Men       30 
  Hawaii Five-O      25
  Late Show          25
  CSI: Miami         25
  NCIS               20 
  The Talk           20
  How I Met Mother   20
  CSI                15
  Criminal Minds     15
  Good Wife          10 
  NFL on CBS         10
  Blue Bloods        10
  Mike & Molly       10
  60 Minutes         10
  College FB Sat     10
  Early Show         10
  CBS News           05
NBC
  Grimm              205
  Rock Center        75
  Prime Suspect      60
  L&O: SVU           60
  Up All Night       55
  Chuck              50
  Biggest Loser      45
  Parenthood         30
  Leno/Fallon        30 
  Harry's Law        25 
  Thu Comedy Block   25 
  Whitney            20
  Sunday Night FB    20
  Notre Dame FB      10
  The Office         05
  Community          05
  Parks & Rec        05
FOX
  Allen Gregory      70
  The X Factor       65 
  American Idol      60 
  The Simpsons       55
  House              35
  MLB Postseason     30 
  Terra Nova         25
  Glee               20
  Alcatraz           20
  Bones              15 
  Kitchen Nightmares 10
  NFL on FOX         10


Programs Sampled
Sun Oct 23 2011: Once Upon a Time, 60 Minutes, Sunday Night Football (8:30-9:45), World Series (10:00-11:15)