The definition of "success" on network television becomes ever more flexible...
CW has decided to make lemonade with its awfully lemony-looking new shows, and it's given back-orders to HART OF DIXIE, THE SECRET CIRCLE and RINGER. None of them are doing better than an 0.8 (Dixie only managed a 0.6 on Monday), but the network is calling it all a win. Contributing factors here probably include the fact that the veteran lead-ins for the new shows are suffering themselves (90210, GOSSIP GIRL and VAMPIRE DIARIES are all down at least 10% from last season), and launching new shows for midseason would require considerable extra marketing costs for results that might very well be no better. in the ratings took advantage of last night's uptick in RINGER's rating (all the way to 0.8!) to call it a win and give the show a back order today. In truth, the show is doing at least as well as any of the network's other new series, so the only surprise in any of this is that SECRET CIRCLE wasn't the one to get the network's first pick-up, but apparently management needed a little more time to ponder their witches.
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