Limitless remained at #1 Monday and more important declined only 61% from Sunday (significantly better than the 67% average decline for March movies on day four). Battle: Los Angeles declined 69% (in line with the average for March films on day 11, the second Monday of release). The biggest drop was for The Lincoln Lawyer, fully 75%. It will be the movie to watch this week to see if there is negative word of mouth, despite decent reviews. Perhaps the Groupon ticket price reduction backfired.
Monday vs Sun
1. Limitless (Rel) $1.90 -61%
2. Rango (Par) $1.21 -69%
3. Battle: LA (Sony) $1.20 -66%
4. Lincoln Lawyer (LG) $1.11 -75%
5. Paul (Uni) $1.08 -69%
--Mitch Metcalf
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