Sony is taking an interesting strategy this fall: with MONEYBALL in release, THE IDES OF MARCH opening on Friday and ANONYMOUS coming on October 28, they're cornering the market on upscale, wide-release drama until Warner Bros opens J. EDGAR on November 11. (On that date, Sony will go as downscale as is humanly possible with the Adam Sandler drag-fest JACK & JILL.) Depending on how one looks at it, they may be trying to give all three films a chance to own the "serious film" market before the holiday--and award--season deluge, or they could be clearing their decks for their real push, THE GIRL WITH THE DRAGON TATTOO in December.
Among the weekend's new openings, COURAGEOUS is predicting by far the smallest Sunday drop (23%, compared to 35-48% for the others), which is presumably because they're expecting major business from church groups. We'll find out tomorrow how that plays out.
DOLPHIN TALE's hope for an uninterrupted long run were nipped this week by DreamWorks Animation's decision to move PUSS IN BOOTS up a week to October 28 (which still leaves it 3 weeks to collect the bulk of its revenues).
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