NBC continues to hammer away at the Grimm launch very hard (now 200 promo seconds over the past week in the sampled programming and clearly the network's top priority). Rock Center with Brian Williams (the replacement for Playboy Club Mondays at 10) is now up to 60 seconds of time over the past week. NBC also promoted the Halloween-themed comedy block when it is back in originals next week. The network managed to hit each show briefly with great costume and decoration visuals and Halloween sound bites. The only fly in the ointment would be a Game 7 of the World Series next Thursday. The last time a Game 7 was played -- 2001 (Arizona-NY Yankees) and 2002 (Anaheim-San Francisco) -- the games rated a 14.6 and 11.1 with Adults 18-49, respectively. In those years, Game 1 was about a 5 rating -- so NBC and the others networks would be up against at least an 8.5 or a 9 rating. A reminder, with the series tied 1-1 there is a 47% chance of a Game 7 (based on the previous 95 World Series played).
Once Upon a Time is catching up to Grimm in terms of promo tonnage -- 190 promo seconds over the last week (in mostly higher-rated program, to boot).
FOX continues to struggle to make any significant push for any new program -- there just isn't enough time in the World Series for promotional availabilities.
To make the chart easier to read at a glance, there is now a "Cliffs Notes" version below that just lists the top four priorities for each network, making it easier to compare each network to the other. For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days
(# of promo-seconds)
Dates sampled: October 16-20, 2011
ABC
Once Upon a Time 190
Man Up! 125
Revenge 120
CBS
Person of Interest 145
Rules Engagement 115
Unforgettable 110
Big Bang Theory 85
NBC
Grimm 200
Up All Night 70
Prime Suspect 60
L&O: SVU 60
Rock Center 60
FOX
The X Factor 70
Allen Gregory 65
Terra Nova 55
Bones 50
ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 16-20, 2011
ABC
Once Upon a Time 190
Man Up! 125
Revenge 120
Pan Am 100
Desperate Hswvs 100
Grey's Anatomy 65
Happy Endings 60
Extreme Mak. Home 60
Castle 45
Suburgatory 30
Dancing...Stars 30
Private Practice 30
Last Man Standing 25
The Middle 20
Modern Family 15
20/20 15
CBS
Person of Interest 145
Rules Engagement 115
Unforgettable 110
Big Bang Theory 85
A Gifted Man 45
The Mentalist 45
Survivor 40
NCIS: LA 40
Hawaii Five-O 40
NCIS 35
2 Broke Girls 30
Late Show 30
CSI: Miami 25
CSI 25
Criminal Minds 25
Good Wife 20
Amazing Race 20
Two Half Men 20
The Talk 20
CBS News 20
NFL on CBS 20
How I Met Mother 20
Blue Bloods 10
Mike & Molly 10
60 Minutes 10
College FB Sat 10
NBC
Grimm 200
Up All Night 70
Prime Suspect 60
L&O: SVU 60
Rock Center 60
Biggest Loser 45
Harry's Law 40
Chuck 35
Parenthood 30
Leno/Fallon 30
Whitney 20
Sunday Night FB 20
Notre Dame FB 10
The Office 05
Community 05
Parks & Rec 05
FOX
The X Factor 70
Allen Gregory 65
Terra Nova 55
Bones 50
MLB Postseason 40
The Simpsons 40
House 35
Glee 20
Alcatraz 20
Kitchen Nightmares 10
NFL on FOX 10
Programs Sampled
Thu Oct 20 2011: Grey's Anatomy, Big Bang Theory, Rules of Engagement, The Office R, Whitney R, World Series Game 2 (10-11 pm)
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