The Sked: PROMO WATCH -- Through Tuesday October 18

On NBC, Grimm is now the network's #1 promo priority, based on our sampling of programming over the past week.  Up All Night, which received almost a full minute of promo time in Parenthood last night, moved into the #2 position on the priority list (from #3).  The network really has been pushing tonight's Up All Night episode flashing back to the birth of the baby -- so they have to expect some bump in the rating for the show.  Although it was promoted last night in Parenthood with a 15-second spot, Prime Suspect fell to the #3 priority position.  (Remember, our weekly tally of promo time is a rolling total -- the :15 for Prime Suspect last night goes into the total but the :35 the show received last Tuesday drops out of the total, for a net decline.) 

CBS supported Person of Interest and Unforgettable with 50 seconds of promo time each inside NCIS: Los Angeles last night.  The two first-year dramas are now tied for the top spot in the promo priority chart.  The network promoted nine other shows in the same hour (with mostly :10s and :15s), primarily reminder spots for veteran series.
 

Over the last week, Man Up! has received 160 promo-seconds in our sampling of ABC shows, followed by 120 each for Revenge and Once Upon a Time.  Now that Man Up! has premiered, look for Once Upon a Time to take the top spot very quickly, perhaps as soon as tomorrow's report.  ABC has been very methodical and disciplined as it has launched its new shows sequentially. 

Last night's X Factor included 30 seconds for the new Sunday animated comedy, Allen Gregory, which is now kind of a middling priority on the list, but look for FOX to push the show harder during the World Series, which starts tonight. 

To make the chart easier to read at a glance, there is now a "Cliffs Notes" version below that just lists the top four priorities for each network, making it easier to compare each network to the other.  For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
   
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days 
(# of promo-seconds)
Dates sampled: October 12-13 & 16-18, 2011

ABC
  Man Up!            160
  Revenge            120
  Once Upon a Time   120
  Pan Am             95
CBS
  Person of Interest 110
  Unforgettable      110
  Big Bang Theory    80
  Good Wife          70
NBC
  Grimm              130
  Up All Night       115
  Prime Suspect      90
  L&O: SVU           60
FOX
  MLB Postseason     100
  Bones              90
  Terra Nova         60
  Allen Gregory      55


ON-AIR PROMOTION PRIORITIES
Over the Last Seven Days 
ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 12-13 & 16-18, 2011

ABC
  Man Up!            160
  Revenge            120
  Once Upon a Time   120
  Pan Am             95
  Happy Endings      80
  Desperate Hswvs    65
  Castle             45
  Last Man Standing  40
  Suburgatory        30
  Grey's Anatomy     30
  Dancing...Stars    25
  Modern Family      25
  Extreme Mak. Home  20
  The Middle         20
  20/20              15
  The Chew           05
CBS
  Person of Interest 110
  Unforgettable      110
  Big Bang Theory    80
  Good Wife          70
  Amazing Race       60
  Survivor           60
  Rules Engagement   55
  CSI                45
  A Gifted Man       40
  The Mentalist      40
  Blue Bloods        40
  NCIS: LA           40
  Hawaii Five-O      40
  NCIS               35
  Criminal Minds     35
  CSI: Miami         30
  Late Show          30
  CSI: New York      20
  Two Half Men       20
  The Talk           20
  CBS News           20
  2 Broke Girls      20
  Mike & Molly       10
  NFL on CBS         10
  How I Met Mother   10
NBC
  Grimm              130
  Up All Night       115
  Prime Suspect      90
  L&O: SVU           60
  Whitney            45
  Rock Center        45
  The Office         40
  Parenthood         30
  Biggest Loser      30
  Harry's Law        30
  Leno/Fallon        30
  Sunday Night FB    25
  Chuck              15
  Community          10
FOX
  MLB Postseason     100
  Bones              90
  Terra Nova         60
  Allen Gregory      55
  The X Factor       50
  Kitchen Nightmares 50
  House              25
  Fringe             25
  Glee               20
  The Simpsons       15
  NFL on FOX         10


Programs Sampled
Tue Oct 18 2011: Last Man Standing, Man Up!, NCIS: Los Angeles, Parenthood, 8-9 pm portion of The X Factor