The Sked: PROMO WATCH -- Through Wednesday October 19

NBC is really turning on the heat to launch Grimm in its tough Friday night time period next week.  Over the last week, NBC has given 170 promo seconds to Grimm in our sampled shows, including a robust 55 seconds in the hour of programming sampled last night.  This is a serious commitment to a show with two strikes against it (a narrow program genre and time period with relatively few viewers), but the network is giving it every shot. 

Rules of Engagement has quietly moved up the CBS priority list.  Receiving 40 seconds of time last night in CSI, the comedy now has 95 seconds of time over the past week in our sampling of shows, moving it up to third place.  Unforgettable and Person of Interest remain


Once Upon a Time has been allocated 150 promo seconds over the past week in our sampled ABC programs, including another 20 seconds in top-rated Modern Family last night.  

Allen Gregory is now the #1 FOX priority, although at a relatively low level of 75 promo seconds (remember that the baseball coverage offers limited promotion time within the telecasts).  Also, last night in Game 1 of the World Series FOX ran promos for the midseason mystery drama Alcatraz, a campaign that will intensify throughout the late fall. 

To make the chart easier to read at a glance, there is now a "Cliffs Notes" version below that just lists the top four priorities for each network, making it easier to compare each network to the other.  For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
   
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days 
(# of promo-seconds)
Dates sampled: October 13 & 16-19, 2011

ABC
  Once Upon a Time   150
  Revenge            135
  Man Up!            125
CBS
  Unforgettable      110
  Person of Interest 105
  Rules Engagement   95
  Big Bang Theory    85
NBC
  Grimm              170
  Up All Night       115
  Prime Suspect      60
  L&O: SVU           60
FOX
  Allen Gregory      75
  Bones              70
  Terra Nova         70
  The X Factor       50
  Pan Am             95

ON-AIR PROMOTION PRIORITIES
Over the Last Seven Days 
ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 13 & 16-19, 2011

ABC
  Once Upon a Time   150
  Revenge            135
  Man Up!            125
  Pan Am             95
  Desperate Hswvs    65
  Happy Endings      60
  Castle             45
  Grey's Anatomy     35
  Suburgatory        30
  Extreme Mak. Home  30
  Dancing...Stars    25
  Last Man Standing  25
  The Middle         20
  Modern Family      15
  20/20              15
  The Chew           05
CBS
  Unforgettable      110
  Person of Interest 105
  Rules Engagement   95
  Big Bang Theory    85
  A Gifted Man       45
  The Mentalist      45
  CSI: Miami         45
  Good Wife          40
  Amazing Race       40
  Survivor           40
  NCIS: LA           40
  Hawaii Five-O      40
  Late Show          40
  NCIS               35
  Blue Bloods        30
  CSI                25
  Criminal Minds     25
  Two Half Men       20
  The Talk           20
  CBS News           20
  2 Broke Girls      20
  NFL on CBS         20
  Mike & Molly       10
  CSI: New York      10
  How I Met Mother   10
NBC
  Grimm              170
  Up All Night       115
  Prime Suspect      60
  L&O: SVU           60
  Whitney            50
  Rock Center        45
  Biggest Loser      45
  Harry's Law        40
  The Office         30
  Parenthood         30
  Leno/Fallon        30
  Chuck              25
  Sunday Night FB    15
FOX
  Allen Gregory      75
  Bones              70
  Terra Nova         70
  The X Factor       50
  MLB Postseason     40
  House              35
  Kitchen Nightmares 20
  Glee               20
  Alcatraz           20
  The Simpsons       15
  Fringe             10
  NFL on FOX         10


Programs Sampled
Wed Oct 19 2011: Modern Family, Happy Endings, CSI, Up All Night, L&O: SVU (10:30-11), World Series Game 1 (8:30-9:30)