RSS

The Sked: THURSDAY RATINGS October 13

The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3...3.9...4.0...3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the official nationals later today, but FOX has to be mildly disappointed there is not a 4 in front of the eventual rating.  But a 3.6 represents a victory on the night, and that is a sad statement about network TV in 2011.

CBS is #2 in the fast nationals with a 3.1 for the night, up 0.2 from last week.  Big Bang Theory logged a 4.4 in its 8:00 time period, while a repeat special Big Bang episode at 8:30 scored an impressive 3.7 rating.  Person of Interest did a 2.7 last night (four-week track: 3.1...2.7...2.6...2.7).  The heavy promotional support for the JJ Abrams drama seems to have stopped the bleeding.  The Mentalist narrowly won the 10 pm hour with a 2.5 (four-week track: 2.8...2.6...2.7...2.5). 


ABC is #3 last night with a 2.4 rating, up from a 2.1 last week.  Charlie's Angels was actually up 0.1 from last week to a 1.3 rating with zero promotion.  Grey's Anatomy was up 0.3 to a 3.4, and Private Practice was up a similar amount to a 2.4.  A bit of good news for The Alphabet.

In contrast, NBC stayed in fourth place, declining 0.1 to a 1.9 rating for the night.  While Community was up 0.2 from last week to a 1.7 and Parks & Recreation was up 0.1 to a 2.1, Whitney declined a full 0.3 to a series low 2.0 (despite The Office holding steady at a 3.2 rating).  Making matters worse, Prime Suspect (which was promoted heavily) declined another 0.2 to a series low 1.3 rating.  Whitney's retention level from The Office has sunk to a quite bad 62% (after starting at 85% and then stablizing for a bit in the low-70% range).  With a full season order, there could be many, many weeks of tough ratings at 9:30.     

The CW was up 0.1 from last week to a 1.1 rating.  The Vampire Diaries increased 0.2 to a credible 1.4 rating, while Secret Circle is stuck at a 0.8.

We will update the season to date numbers after Sunday's ratings.   

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • RSS

0 comments:

Post a Comment