Battle: Los Angeles was #2 Friday with $4.5 million, looking like a $14.5 million weekend (down 60%). Battle has been downgraded to a $91 million ultimate gross (77th percentile). Red Riding Hood, with $2.4 million Friday, looks like a more normal 48% decline to $7.5 million for the weekend. Red has been upgraded slightly to $39 million (49th percentile). With only $1.5 million Friday but a great kid-driven weekend multiplier, Mars Needs Moms looks like a 24% decline to $5 million for the weekend and an upgraded $28 million ultimate (35th percentile).
Finally, Rango, on its third Friday, earned $4.25 million and looks like $13 million for the weekend and an ultimate of $132 million (87th percentile).
The preliminary weekend estimates for the top 12 films adds up to around $96 million, which would be 11% below the average $108 million performance for this weekend the last four years. Perhaps the slump is back on. Stay tuned for more accurate weekend numbers tomorrow.
--Mitch Metcalf
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