[2010.09.25] NATIONAL 3D FILM SWEARS TO RID OF ROTTEN FILM REPUTATION

The Karena Lam Ka Yun, Guo Tao, Wang Gang and 27 top substance actor starred first 3D Asian film DON QUIXOTE will open on October 15 nationwide. The film company earlier conducted a small scale screening and received uniform raves from cinema circuits and media. The State Administration of Radio, Film and Television earlier even listed the film as "Major Recommended Film of the Year" and provided 500,000 RMB as encouragement to the film's 3D technology fulfillment breakthrough. The film will open October 28 in Hong Kong.

National 3D productions have always been suspect, some even equated national 3D with rotten films. To clear up the suspicion for the audience, DON's film company earlier held a small scale screening at director Agan's 3D workshop. The workshop was the Mainland's first real 3D workshop. Some of the film's post production was done here. In order to conduct an all purpose testing of film quality, the film company even deliberately hired Beijing University film association's students to the screening. Because they represented young consumers, they would be the pickiest in this area. In the end these students gave extremely high reviews after the screening. The 75 million RMB first all 3D film in Asia, DON also promised to fight against "fake 3D" films until the end.