THE SKED'S PILOT + 1 REVIEW: "GCB"
THE SKED SUNDAY NETWORK SCORECARD
ABC: GCB (aka Good Christian Bitches, aka Good Christian Belles) had a very unimpressive debut, a 2.2 that was way below Pan Am's premiere in the fall. (In fairness, the DESPERATE HOUSEWIVES lead-in to Pan Am was a lot higher than last night's rating.) GCB wasn't able to win its hour, and considering that it was only 0.2 ahead of 3rd place CSI Miami, the likelihood is that once it settles into post-premiere numbers, it'll be in last place at 10PM. ABC was hoping this could be the show that inherits the 9PM Housewives slot next season, but the signs aren't good. Meanwhile, Housewives itself, as it nears the home stretch of its run (7 episodes left), was up a nice 0.3 from its pre-Oscar week airing. The queen of ABC's Sunday night, though, is ONCE UPON A TIME, with a terrific 3.4 that was more than a half-point higher than anything else on network TV last night. The Sked: SUNDAY RATINGS March 4
ABC wins the night but has a fairly disappointing debut of GCB. Additionally, all the networks -- including ABC -- are down significantly versus the same night last year. The four broadcast networks have seen a collective 2.5 rating points just disappear from Sunday night, more audience scattering to cable and other activities.
Nightly Primetime Average
Sunday ABC CBS FOX NBC
02.26.2012 8.9 1.4 1.4 1.4 LAST WEEK
03.06.2011 3.1 2.7 2.7 2.4 LAST YEAR
Once Upon 4.0 2.9 3.2 3.5 3.0 3.1 -- 3.4*
Pan Am 3.1 0.7 1.2 -- 0.7 1.2 --
GCB 2.2 2.2 2.2*
CBS fell to a weak second-place for the night (2.1 rating from 7-11 pm). Amazing Race rebounded nicely to its premiere of this cycle after a rough outing last week against the Oscars and not too far off last year's pace (2.8 last night and 3.2 on the same night last year, a nominal decline compared to so many other shows). But Good Wife just can't get it going at 9 pm, on track for another season low, while CSI: Miami flirts with its season low at 10. Last year on this night: 60 Minutes (1.7), Amazing Race (3.2), Undercover Boss (3.0) and CSI: Miami (2.9).
Under. Boss3.0 2.3 2.3 3.0 --
Good Wife 2.7 1.9 1.1R 2.2 -- 2.1 -- 1.8*
CSI Miami 2.6 1.9 1.3R 2.3 -- 2.2 1.1R 2.0*
Simpsons 5.4 2.0 -- 2.4 2.0 2.6 1.6R 2.5*
Napoleon 4.4 1.7 2.1 1.8 2.0 1.6R 2.0*
Cleveland 2.2 2.2 -- --
Family Guy 4.4 2.5 -- 3.1 2.5 2.8 1.6R 2.8*
Amer Dad 3.0 1.7 -- 2.4 1.8 2.2 1.5R 2.1*
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THE SKED @ PALEYFEST 2012: "Once Upon A Time"
Previous PaleyFest 2012 Columns:
COMMUNITY
The Sked: SUNDAY OSCAR Ratings (Almost Official)
The ratings are almost official for the 84th Academy Awards. The initial fast nationals have been correctly adjusted for each time zone's live feed pattern, and now there is just one more processing step at Nielsen to make the rating official. (The final step usually changes the rating at most one tenth of a rating point.) The Academy Awards is now looking like an 11.7 rating Adult 18-49, about the same as last year and comfortably ahead of the record low in 2008. The Grammys (14.1) will stand as the top-rated entertainment special with young adults this year.
In terms of all viewers (ages 2+), the Oscar telecast averaged 39.3 million viewers, almost 5% ahead of last year. Thanks to population growth and an aging Oscar audience, there are now four Oscar ceremonies with lower 2+ audiences (2006, 2008, 2009 and 2011).
10.4* 32.9* The Artist* SHOWBUZZ FORECAST
So the 2012 ratings were not nearly as low as we forecast. They are not disastrous -- better described as in line with soft numbers of recent years. After all, in today's environment an 11.7 rating with young adults and 39+ million viewers is nothing to sneeze at. But the Grammy Awards and the NFL show that live, relevant content can do the seeming impossible: increase TV audiences amid wrenching technological change. Losing Eddie Murphy as host (and even scarier, Brett Ratner as the show's producer) turned out to be a great thing. Billy Crystal's return (in all his love-it-or-hate-it Borscht Belt glory) was perfect for the older audience.
Looking forward though, can the Academy and ABC recruit enough younger viewers to move the rating back toward a 13 or even higher? As with box office performance, the answer lies in the movies themselves. Instead of several well-crafted $50 million (or even less) grossing films, a couple of excellently-made $150+ million box office films in the running for major awards would generate the kind of interest and suspense that could push the rating as high as a 14 or 15. Even it today's fragmented media marketplace, it would be possible. It's the difference between an effete contest featuring films that most people maybe have heard of and a grudge-match starring movies that a broad cross-section of the TV audience has actually seen. In contrast, no amount of tinkering to the broadcast itself (more downloaded apps, a "hip" young host, more/fewer clips, more/less dancing) is going to draw a larger young audience. If anything, deviating too much from the formula will only alienate the older base, on which the franchise is built. At its heart, the Oscars is the Super Bowl for women and movie fans. Invite broadly appealing, well-matched films and stars to the arena, and viewers of all ages will show up.
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The Sked: OSCAR SUNDAY Ratings
The fast national ratings (100% of the country measured but the western time zones inaccurately counted) give last night's Academy Awards a preliminary 10.2 rating with Adults 18-49 and 34.3 million viewers 2+. Now, before we give ourselves an Oscar for our prediction, remember the fast nationals will be adjusted upward as the Pacific time zone is properly counted. (Much of the Pacific time zone's viewing of the Oscar telecast is currently counted in the Red Carpet Arrival show in the preliminary numbers.) If last year's patterns hold, the official Oscar telecast rating will go up to an 11.4 rating with Adults 18-49 (down from last year and the second lowest in history) and 38.8 million viewers 2+ (up slightly from last year), indicating Billy Crystal brought in viewers over 50 but the Academy Awards audience just keeps getting older. We will update with the official numbers when they arrive.
10.4* 32.9* The Artist* SHOWBUZZ FORECAST
How can the important 18-49 ratings be equal (or slightly better) to last year in the initial overnight ratings but down in the fast national and projected official national ratings? Remember that the overnight ratings only measure the largest markets, while the fast nationals and official nationals include the half of the country that lives in smaller markets: more rural and more red state. In addition to trending toward an older audience over 50, the Academy Awards increasingly trend toward larger markets, the coasts, and blue state territory.
CBS averaged a 1.4 rating last night. A repeat 60 Minutes (1.3) kicked off the night, followed by a new Amazing Race (2.1), which was down not surprisingly from last week's 2.6 but similar to last year's similar episode against the Oscars. Repeat dramas rounded out the night: The Mentalist (0.9) and CSI: Miami (1.2). Last year on Oscar night, a 1.7 rating from 7-11 pm: 60 Minutes Presents (1.2), Amazing Race (2.1), Undercover Boss (1.5) and CSI: Miami (2.0).
NBC also averaged a 1.4, up from last year. Repeats before 9 pm, Dateline (1.1) and Celebrity Apprentice (0.8), gave way to an original two-hour Celebrity Apprentice (1.8) from 9:00-11:08 pm. Why the odd end time? So local stations could call their late newscast a special (according to Nielsen rules) and not count the number in their February sweep average. Last week Celebrity Apprentice premiered with a 2.6 rating. Last year on Oscar night, a 0.9 rating from 7-11 pm: Dateline Classic 7-8 pm (0.8), Minute to Win It 8-9 pm (0.7), Minute to Win It 9-10 pm (1.2) and Minute to Win It 10 pm (0.8).
FOX made it three networks at a 1.4 against the Oscars with repeats of animated comedies: Bob's Burgers (0.8), Cleveland Show (1.0), Simpsons (1.6), Napoleon Dynamite (1.6), Family Guy (1.6) and American Dad (1.5). Last year on this night, a 1.9 rating from 7-10 pm: Simpsons 7:00 (1.7), American Dad 7:30 (1.6), Simpsons 8:00 (2.2), Bob's Burgers 8:30 (1.8), Family Guy 9:00 (2.1), Family Guy 9:30 (2.0).
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The Sked: SUNDAY OVERNIGHTS Oscar Ratings Not Horrible
Early ratings from the 56 metered markets (covering about half the country) indicate the Academy Awards telecast had a similar household rating and share to last year's show, as reported by Deadline. The early demographic ratings from a subset of these markets (covering about a quarter of the country) are also similar to last year's level in the same set of big markets. These numbers, unlike the fast nationals, ARE correctly time-zone adjusted -- they just do not measure the medium and small television markets in the country.
It appears that our ratings forecast (falling below the record low Oscar ratings from 2008) was way off, and that last night's show has a shot of at least coming closer to this year's stellar Grammy Awards rating and staying in line with recent Oscar telecasts. When we have more projectable national numbers we will update yesterday's ratings track.
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The Sked: SUNDAY RATINGS February 19
Without a live event like The Grammys or NFL football, Sunday network ratings came crashing down to earth, with everyone around a 2 rating.
Nightly Primetime Average
Sunday CBS ABC NBC FOX
02.12.2012 11.3 1.9 1.6 1.7 LAST WEEK
02.20.2011 2.2 2.3 1.6 2.4 LAST YEAR
Under. Boss3.0 2.3 3.0 2.3 3.0 --
Good Wife 2.7 1.9 2.7 2.0 1.1R 2.2 -- 2.2*
CSI Miami 2.6 1.9 2.6 1.5R 1.3R 2.3 -- 2.1*
Once Upon 4.0 2.9 3.7 3.3 3.2 3.5 3.0 3.0*
Pan Am 3.1 0.7 1.3 1.2 1.2 -- 0.7 1.2*
Simpsons 5.4 2.0 2.3 5.4 -- 2.4 2.0 2.6*
Napoleon 4.4 1.7 4.4 2.1 1.8 2.0*
Cleveland 2.2 2.2 2.2 -- -- --
Family Guy 4.4 2.5 3.1 4.4 -- 3.1 2.5 2.7*
Amer Dad 3.0 1.7 2.2 -- -- 2.4 1.8 2.2*
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THE SKED MIDSEASON PREMIERE REVIEW: "The Walking Dead"
THE SKED'S SUNDAY NETWORK SCORECARD
The Sked: SUNDAY RATINGS February 12
CBS hit the jackpot last night with amazing ratings for The Grammy Awards, perfectly timed with an music icon's death and the return of Adele's voice. Sports and live events continue to remain the point of relevance for the broadcast networks.
Nightly Primetime Average
Sunday CBS ABC FOX NBC
02.13.2011 8.3 2.0 2.3 0.9
Under. Boss3.0 2.3 3.0 2.3 3.0 --
Good Wife 2.7 1.9 1.1R 2.7 2.0 1.1R 2.2 --
CSI Miami 2.6 1.9 1.2R 2.6 1.5R 1.3R 2.3 --
Once Upon 4.0 2.9 1.1R 3.7 3.3 3.2 3.5 3.0*
Pan Am 3.1 1.2 -- 1.3 1.2 1.2 -- 0.7*
Simpsons 5.4 2.0 1.5R 2.3 5.4 -- 2.4 2.0*
Napoleon 4.4 1.7 4.4 2.1 1.7*
Cleveland 2.2 2.2 -- 2.2 -- -- --
Family Guy 4.4 2.5 1.7R 3.1 4.4 -- 3.1 2.5*
Amer Dad 3.0 1.7 1.5R 2.2 -- -- 2.4 1.7*
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The Sked: Super Bowl Night
[NOTE: The preliminary numbers below have been updated here.]
Last night's Super Bowl 46 earned a preliminary 36.8 rating with Adults 18-49, while the post game show from approximately 9:54-10:19 pm scored an approximate 21.6 rating and the second-season premiere of The Voice earned an approximate 13.3 rating (the post 11:00 pm portion is not currently in the number). All numbers are subject to revision upward when the west coast is properly counted in the official nationals. The Voice number is in line with our expectations (as low as an 11 or 12 rating if the show started at 10:30 pm or as high as a 15 or 16 with a very short post game ending closer to 10:00 pm). The most relevant comparison for The Voice is 2010's Undercover Boss on CBS, a 16.2 18-49 rating in the official nationals with a 10:00 pm start time.
In the metered market overnight ratings (which are properly adjusted by time zone but do not measure the entire country or demographic ratings), the game earned a 47.8 household rating and 71 share, which makes it the third highest rated Super Bowl of all time (behind only last year's Super Bowl 45 on FOX which scored a 47.9 household rating and 71 share and Super Bowl 21 on CBS, which scored a 47.8 HH rating and 68 share). NBC is pointing out last night's game is 14% higher than the last Super Bowl on NBC and 7% higher than the last time the Giants played the Patriots (four years ago in Super Bowl 42).
Not surprisingly, the game achieved its highest ratings in sports-mad and now-suicidal Boston, a whopping 56.7 household rating and 81 share. New York, home of two football teams, ranked 18th among the metered markets with a more average 49.7 household rating and 74 share.
The other networks last night, as is usual for the night, were under a 1 rating with Adults 18-49.
Keep refreshing for updates as they become available, such as total person viewer numbers (how many viewers aged 2+ watched in an average minute or across the course of the entire game).
THE SKED: CBS Schedules NYC 22
THE SKED'S SUNDAY NETWORK SCORECARD
The Sked: SUNDAY RATINGS January 29
NBC won the night with the NFL Pro Bowl, a mere tune-up to the real numbers it will post when the New York Giants take on the New England Patriots in the Super Bowl in Indianapolis.
Nightly Primetime Average
Sunday NBC CBS ABC FOX
01.30.2011 1.4 2.0 2.2 4.7
CBS Sun High Low 1225 01.1 01.8 1.15 1.22 1.29
Under. Boss3.0 2.3 3.0 2.3 3.0*
Good Wife 2.7 1.9 0.6R 1.1R 2.7 2.0 1.1R 2.2*
CSI Miami 2.6 1.9 0.9R 1.2R 2.6 1.5R 1.3R 2.2*
Once Upon 4.0 2.9 -- 1.1R 3.7 3.3 3.2 3.4*
Pan Am 3.1 1.2 -- -- 1.3 1.2 1.2 --
Simpsons 5.4 2.3 0.8R 1.5R 2.3 5.4 -- 2.4*
Napoleon 4.4 2.1 4.4 2.1*
Cleveland 2.2 2.2 -- -- 2.2 -- -- --
Family Guy 4.4 2.8 1.0R 1.7R 3.1 4.4 -- 3.0*
Amer Dad 3.0 2.1 1.0R 1.5R 2.2 -- -- 2.4*
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The Sked: SUNDAY RATINGS January 22
FOX should be well above a 20 rating (we are saying a 21) when the official nationals are in tomorrow for 7-11 pm Sunday. This is well above CBS's performance on this night last year, when the game ended on time at 10 pm. Last night, a thrilling overtime game went to about 10:35, and then FOX filled until 11:00 with post game coverage and an American Idol special was pushed until 11:00 pm-midnight ET.
Nightly Primetime Average
Sunday FOX ABC CBS NBC
01.23.2011 2.4 1.3 16.5 0.8
Simpsons 5.4 2.3 2.3 0.8R 1.5R 2.3 5.4 --
Cleveland 2.2 2.2 1.5 -- -- 2.2 -- --
Family Guy 4.4 2.8 2.1R 1.0R 1.7R 3.1 4.4 --
Amer Dad 3.0 2.1 -- 1.0R 1.5R 2.2 -- --
Once Upon 4.0 2.9 1.2R -- 1.1R 3.7 3.3 3.2*
Pan Am 3.1 1.2 -- -- -- 1.3 1.2 1.3*
CBS gave its dramas at 9 and 10 pm the night off, opting for repeat telecasts. Original episodes of 60 Minutes and Undercover Boss took one for the team and set season lows. Last year on this night: AFC Championship 7-10 pm (20.0) and Hawaii Five-O (5.6).
CBS Sun High Low 1218 1225 01.1 01.8 1.15 1.22
Under. Boss3.0 2.2 3.0 2.2*
Good Wife 2.7 1.9 -- 0.6R 1.1R 2.7 2.0 1.1R
CSI Miami 2.6 1.9 -- 0.9R 1.2R 2.6 1.5R 1.4R
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The Sked: OFFICIAL NATIONAL RATINGS January 14-15
The official ratings are in for Saturday and Sunday. Key updates:
- FOX Sunday. The NFL coverage of the end of the New York Giants-Green Bay Packers playoff game and postgame analysis went up to a 15.8 rating with Adults 18-49 from 7-8 pm. The comparable hour on CBS last year from 7-8 pm on January 16, 2011, scored a 17.5 rating. The Simpsons came down to a 5.4 rating at 8:00, while Napoleon Dynamite at 8:30 held the 4.4 rating originally reported. The second Napoleon episode at 9:30 dropped a bit to a 3.3 rating (following the 4.4 for Family Guy at 8:00).
- NBC Sunday. The Golden Globe Awards from 8-11 pm ET locked in at a 5.0 rating (compared to a 5.2 last year), and the red carpet arrivals special from 7-8 pm was adjusted down to a 1.1 rating (the same as last year). For the night, NBC averaged a 4.0 rating (down from a 4.2 last year).
- CBS Saturday. The AFC Divisional playoff between Denver and New England scored a 12.5 rating (from 8:17 pm on), up from the 11.2 rating FOX earned on the same night last year when it had the Saturday prime time game.
The Sked: SUNDAY RATINGS January 15
UPDATED NUMBERS FOR NBC THROUGHOUT.
FOX had the late Divisional playoff game (that goes until about 8 pm) this year and took full advantage of it, successfully previewing new comedy Napoleon Dynamite twice. NBC will be in second place on the night because of the Golden Globe awards. The 3.6 rating noted below in the table (for the red carpet arrivals show and the awards show itself) will be adjusted upward tomorrow to account for the live viewing in the Pacific and Mountain time zones. NBC's 7-11 pm rating is now a preliminary 4.2 rating, reflecting an expected upward adjustment of the 8-11 pm Globes awards ceremony to a 5.0 rating. The 7-8 pm red carpet arrivals show (currently a 1.9 rating) will probably be adjusted down a bit -- so NBC's nightly rating will probably settle at a 4.1.
Nightly Primetime Average
Sunday FOX NBC ABC CBS
01.16.2011 2.5 4.2 2.1 6.5
Cleveland 2.2 2.2 --- 1.5 -- -- 2.2 --
Family Guy 4.1 2.8 3.1 2.1R 1.0R 1.7R 3.1 4.4*
Well, it wasn't Sunday Night Football, but the Golden Globes gave NBC a credible rating for the night and avoided another embarrassment like last week's The Firm. The Globes awards ceremony from 8-11 pm averaged a preliminary 4.2 rating, but this number will be adjusted upward (to reflect the live viewing in the Pacific time zone from 5-8 pm local time).
Once Upon 4.0 2.9 2.9 1.2R -- 1.1R 3.7 3.3*
Pan Am 3.1 1.3 -- -- -- -- 1.3 1.3*
Without the late football game this year, CBS averaged a 2.0 from 7-11 pm (compared to a 6.5 on this night last year). 60 Minutes and The Good Wife originals hit season lows (CSI Miami was a repeat), but Undercover Boss returned to Sunday night with a very solid 3.0 rating at 8 pm, the highlight of the night for CBS. Last year on this night: AFC Divisional playoff coverage 7-8 pm (17.5), 60 Minutes (4.0), Undercover Boss (3.4) and CSI Miami (2.4).
CBS Sun High Low 1211 1218 1225 01.1 01.8 1.15
Good Wife 2.7 1.9 2.2 -- 0.6R 1.1R 2.7 1.9*
CSI Miami 2.6 1.9 2.1 -- 0.9R 1.2R 2.6 1.5R
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