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THE SKED: New Fall Show On-Air Promotion -- August 29 Update

With network on-air promotion activity tracked in hit summer shows (those near or above a 2.0 Adult 18-49 rating) for about six weeks since mid-July, the networks' promotional priorities are summarized below.

There were no changes in the promotional priority rankings for the broadcast networks this week.  However, two networks have doubled-down on their number one priority.  NBC has poured on the promo time for Up All Night, which now boasts 575 seconds of promo time in hit shows since mid-July, breaking away from second-place Whitney (now 445 seconds).   For example, Up All Night received two full minutes of time in the Sunday Night Football preseason game between New Orleans and Oakland (four :30 spots in a game that earned over a 3.0 rating with Adults 18-49).      


At ABC, it has been all about Revenge.  With 555 seconds of promo time in hit ABC summer shows (thanks to many high-impact 60-second spots), Revenge is far ahead of second-place Charlie's Angels (335 promo seconds).  At the other end of the spectrum, Tim Allen's Last Man Standing remains the bottom priority.  In all likelihood, ABC must really like what it sees in later-episode scripts and dailies from Revenge, and it might not be as enthralled with post-pilot episodes of Last Man.


 

     ON-AIR PROMOTION SCORECARD
   Fall Series Promos (in seconds)
  In Hit Summer Shows since July 19

FOX      X-Factor            880
         New Girl            800
         Terra Nova          610

NBC      Up All Night        575
         Whitney             445
         Prime Suspect       415 

         Playboy Club        365
         Sing-Off            240
         Free Agents         180

CBS      Unforgettable       410
         Person of Interest  330

         2 Broke Girls       270
         A Gifted Man        140

         How Be Gentleman     60

ABC      Revenge             555

         Charlie's Angels    335
         Suburgatory         300
         Pan Am              255
         Once Upon a Time    120

         Last Man Standing   105

Note: New fall series not listed
have not been promoted in hit summer
shows during this date span.

To see the list of shows in which
promotion activity is tracked, see
the Summer Broadcast Ratings update.
 

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THE SKED'S BUSTED PILOT THEATRE: "Identity"


IDENTITY is so clearly a Jerry-Bruckheimer-for-CBS procedural that it comes as a shock to realize that it was neither produced by Bruckheimer nor developed for CBS.  In fact, Mark Gordon's company produced the show for ABC Studios and the ABC network, which must have remembered at some point that it was in fact ABC and passed on the project.  Even as ersatz Bruckheimer/CBS fodder, the pilot wasn't very good.



John Glenn's script (he wrote the silly but successful Shia LaBoeuf vehicle Eagle Eye), centers on an elite FBI squad--it's always an elite squad--organized to stop identity theft and related crime.  The members cover pretty much all the crucial cliches:  steely leader (Angela Bassett), by-the-rules guy who's skilled but a bit of a fuddy-duddy (Orlando Jones), single woman computer genius (Bree Turner), liaison to the "young people" (Jay Paulson)... and, of course, the reckless, intuitively brilliant agent (Colin O'Donoghue) who drives By-The-Rules Guy crazy and who has something to hide.

The pilot cheats--as, no doubt, the series would regularly have done as well--by choosing as the villain an identity thief who's completely insane, a multiple murderer with a very personal motive for his crimes, which probably isn't the norm for this particular kind of illegality.  This allows for a certain amount of story breadth, although hardly any of it is convincing.  Director Gary Fleder provides the required high-tech war room set  with many computer and video monitors, and quick flashback cuts to the various crimes, but none of it can make the pilot seem less generic than it is.

The cast does its job.  Bassett is an actress of enormous strength who nevertheless needs something to play (she was quite good as the senior doctor toward the end of ER's epic run), here she's just used for her air of authority.  At least she was used for something, which put her one up on the other actors--Turner's part is limited to the kind of singleton quips that make you wince for the actress.  Only O'Donoghue is given any kind of storyline, and that one is fairly dumb.

IDENTITY's biggest problem was that it didn't have one--the pilot feels like the script itself should have carried the subtitle "A Busted Pilot."  The chance for identity crimesolvers to have their own primetime network TV series will have to remain on hold for another season.

The Sked's Verdict:  The Network Was Right

Read more about TV's new shows at THE SKED PILOT REPORT.


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THE BIJOU REVIEW: "Don't Be Afraid of the Dark"


DON'T BE AFRAID OF THE DARK - Not Even For Free:  No, Really--Don't Be Afraid


FilmDistrict has gone out of its way to identify co-writer/co-producer Guillermo del Toro with DON'T BE AFRAID OF THE DARK, to the extent that from the marketing, one could easily fail to realize that the movie is actually directed by first-timer Troy Nixey.   Fair enough:  del Toro has made it clear that although he's not in the director's chair, this is a passion project for him, a remake of the 1973 ABC TV movie that terrified him when he was young.  However, if del Toro wants the association, he also has to take the blame for a dull and not particularly scary horror B-movie.


There are a couple of critical differences between the movie del Toro's made and the one that frightened him.  For one thing, the ABC thriller was a brisk 73 minutes long, to fit a 90 minute timeslot with commercials.  For another, the protagonist of the TV movie was the adult Kim Darby, playing the wife of a couple that moves into a spooky old house, where Darby starts hearing the voices of... something... that lives in the walls.  In del Toro's version, the heroine is the young girl Sally (Bailee Madison, who was one of Jennifer Aniston's kids in Just Go With It).  Sally is the daughter of architect Alex (Guy Pearce), who is divorced from Sally's mother.  Mom (an unseen presence in the movie) has the child on Adderall and has decided that she can't raise the girl any more, so she's unceremoniously delivered Sally to live with Alex and his interior designer girlfriend Kim (Katie Holmes).  They're restoring an old mansion where something terrible once happened, and soon enough Sally is hearing the voices in the walls, who claim to be her friends.

The movie's focus on young Sally makes Don't Be Afraid feel like a low-grade rip-off of del Toro's own great Pan's Labyrinth (there's a scene of Sally wandering in the maze-like back garden that's like a Pan's outtake).  But where Pan was a brilliant mixture of fantasy, political allegory and terror, Don't Be Afraid has nothing on its mind but haunted-house cliches and cheap scares.  Which is another problem, because Don't Be Afraid has exactly one shock that works, and you've already seen it.  It's in all the trailers, and even the TV spots:  Sally peers deeper and deeper into the covers on her bed, the folds of the blankets moving aside ever so slowly and gradually, until BOO!--a creature jumps into close-up while the soundtrack shrieks.  (There's also one notably gross scene at the very beginning that likely singlehandedly won the picture its R rating.)  That bedcovers bit comes about halfway through the movie, and after that things get even less scary:  once del Toro makes the mistake of actually showing the creatures, (spoiler alert) they look like nothing so much as the pixies unleashed by Kenneth Branagh in the second Harry Potter movie. 

Don't Be Afraid has some of the bells and whistles of old-time haunted mansion movies:  the handyman (Jack Thompson) who knows more than he's saying, the important dinner party that you know won't go well, the crucial materials about the past that have to be tracked down in the local (and oddly luxurious) public library.  Much of this is unintentionally funny, and nothing more so than the mythology of the creatures, when we learn what that is (it's got something to do with a black market for teeth, approved by a Pope).  The letdown extends even to the very end, when the voices of the creatures reveal something that's meant to be far more chilling than it actually is.  

Del Toro is the one who contorted this picture so that it would be reminiscent of Pan's Labyrinth, and it was a bad idea in terms of craftsmanship as well as substance and tone, since the new picture is inferior in every way:  whoever was responsible for the movie's look, whether del Toro or Nixey or a combination, has come up with a production design that looks soundstage-bound and photography that's dank without being creepily enveloping.  The acting is no better.  Pearce seems completely unengaged, and Madison spends the whole movie looking glum and/or fearful.  Holmes is a more engaging presence, and her character had the most possibilities, but there just isn't enough meat in the script for her to have any impact.  

Even leaving behind Pan's Labyrinth or the original TV version of the story, the remade Don't Be Afraid of the Dark doesn't have any of the wit or originality of Insidious, the haunted house movie FilmDistrict released earlier this year to remarkable success.   Guillermo del Toro would have been better off preserving his memories by popping the old movie into his DVD whenever he felt the urge to relive his movie-watching youth.


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FULL WEEK BOX OFFICE ACTUALS & YEAR TO DATE August 22-28

The past week (seven days ending Sunday) came in down 12% versus last year's comparable week (the second down week in a row).  Year-to-date box office is now down 4.1% versus last year.  The Help again was the lone bright spot this weekend, down only 27% from last weekend and shaking off the effect of theater closures in the northeast Saturday due to Hurricane (well, Tropical Storm) Irene.  The new films this weekend were pretty much DOA.   


The Past Week: Total Box Office Volume

All films in wide release playing between August 22 and 28 grossed a weak $138 million, down 12% versus the same week in 2010 and down 8% from the average comparable week the past four years.  Year to date, all films are now down 4.1% from the same period last year (up marginally from -3.9% last week), and all films year-to-date are up about 2% versus the comparable year-to-date number averaged over the last four years.  

All Films August 22-28
(millions)           4yr              vs      vs
             2010    Avg     2011    2010    Avg

Week #34     $157    $151    $138   
-12%    - 8%

Year to Date $7305   $6885   $7006  
-4.1%   +1.8%





Updated Estimates of Final Grosses

The ShowbuzzDaily Domestic Grosses (the estimated North American gross when the film ends its run) for recent films are summarized below.  Pay attention to the final domestic grosses, which are much more important than individual weekend grosses and especially weekend rankings. 




Rise of the Planet of the Apes ($176 million, 92nd percentile)
Captain America ($175 million, 91st percentile)
The Help ($143 million, 87th percentile)
The Smurfs ($140 million, 87th percentile)
Cowboys & Aliens ($99 million, 78th percentile)
Crazy, Stupid, Love ($80 million, 71st percentile)
Friends with Benefits ($56 million, 59th percentile)
Final Destination 5 ($45 million, 52nd percentile)
30 Minutes or Less ($39 million, 46th percentile)
Spy Kids: All the Time in the World ($33 million, 40th percentile)
Colombiana ($29 million, 32nd percentile)
Our Idiot Brother ($25 million, 28th percentile)
Don't Be Afraid of the Dark ($22 million, 23rd percentile)
Conan the Barbarian ($20 million, 21st percentile)
Fright Night ($20 million, 21st percentile)

Glee: The 3D Concert Movie ($13 million, 10th percentile)
One Day ($13 million, 10th percentile)

Weekend Actuals vs Sunday's Studio Projections 


The weekend Studio Projections (Friday and Saturday actual numbers with estimates for Sunday's box office) for all films were very close to the actual weekend number.    

      Weekend of                 Sunday    Monday   Showbuzz
      August 22-28               Studio    Weekend  Domestic
      (millions)                Estimate   Actual    Total

The Help                  (Dis)   $14.3    $14.5     $143+
Colombiana               (Sony)   $10.3    $10.4     $ 29
Don't Be Afraid of Dark (FilmD)   $ 8.7    $ 8.9     $ 22
Rise of Planet of Apes    (Fox)   $ 8.6    $ 8.5     $176
Our Idiot Brother        (Wein)   $ 6.6    $ 7.0     $ 25
Spy Kids 4               (Wein)   $ 5.7    $ 6.0     $ 33
The Smurfs               (Sony)   $ 4.8    $ 4.8     $140
Fright Night              (Dis)   $ 3.0    $ 3.1     $ 20
Conan the Barbarian        (LG)   $ 3.1    $ 3.2     $ 20
Final Destination 5        (WB)   $ 2.4    $ 2.5     $ 45

Read the International Box Office Numbers round-up if you haven't seen it already.  The post features a new set of categories for estimated movie profitability.

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[2011.08.30] JOE CHEN IS WET, BLOODIED AND TEARFUL

The crew tends to Joe Chen's wound
courtesy of on.cc
Taiwan star Joe Chen Qiao-En earlier worked on a rain scene for the film TEAR OF FALLEN CITY (KING SING JI LUI).  After working for 18 hours straight she was completed soaked and often shivered from the chill.  In the scene she needed to have a face full of tears.  After completing several scenes her eyes were already all red and swollen.  With the action scene in which she was robbed, she injured her elbow.  To keep from hindering the production progress, Chen Qiao-En insisted against any rest and was very professional.

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[2011.08.30] JACKIE CHAN IS ARMED FOR REVOLUTION

Courtesy of singtao.com

The Jackie Chan executive directed, Zhang Li directed film 1911 two days ago promoted at the 14th Huabiao Awards in Beijing as Big Brother Jackie Chan led some of the cast to the event.

1911 will be Media Asia's 2011 National Day war epic release that stars Winston Chao, Jackie Chan and Li Bingbing.  The story is about the Xinhai revolution.  The Jackie Chan played Huang Xing (1874-1916) led the armed uprising.  During the revolution, he and Dr. Sun Yat-sen were often called "Sun Huang".  Sun Yat-sen was an idealist and a forerunner while Huang Xing was a doer.  Huang Xing started and personally participated in many important revolutionary events.

After numerous life and death encounters, Huang Xing finally succumbed to illness in his middle age and was key to overthrow the Qing Dynasty and found the Republic.  During the Revolution although he had a difference of opinion with Sun Yat-sen, he never fought for power and was willing to play support.

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[2011.08.30] SANDRA NG FENDS OFF SLEEPINESS TO SUPPORT HER MOTHER

courtesy of on.cc
courtesy of singtao.com
Joey Yung, Zhang Ziyi
Gillian Chung, Feng Xiaogang, Charlene Choi
CROUCHING TIGER HIDDEN DRAGON's Chang Chen, Michelle Yeoh, Chow Yun Fat, Zhang Ziyi  reunite 11 years later
Andy Lau salutes artists on behalf of the film industry
Huang Xiaoming, Tang Wei, Sammi Cheng had good chemistry as guest presenters
courteys of mingpao.com
courtesy of takungpao.com

Sandra Ng Kwan Yu with ECHOES OF THE RAINBOW (SHUI YUET SUN TAU) two nights ago won the Excellent Overseas Chinese Actress award at the Beijing Huabiao Awards.  Yesterday she returned to Hong Kong.  Without any make up Kwan Yu stepped out of the airport and reporters rushed to interview her.  She instead asked reporters who they were waiting for?  Kwan Yu honestly said that she was very emotional at the moment of victory.  Although her boyfriend Peter Chan Ho Sun was not nominated, he
watched it on television with their daughter.  She said, "I was the happiest about my daughter toughing it out (bed time) until my appearance.  The daughter asked me why the one before me (Chow Yun Fat) talked so long and that she didn't know what I was saying because I was speaking Putonghua."

Two nights ago Kwan Yu celebrated with Mabel Cheung Yuen Ting, Alex Law Kai Yui and Aarif Rahman (Lee Chi Ting) but they will not celebrate again because Chan Ho Sun's mother just passed away and he was not in the greatest of mood.  As for defeating the favorite Michelle Yeoh (Yeung Chi King), she asked, "Really?  I didn't notice.  I just returned from Thailand to Hong Kong for a day before going to Beijing."  As for still taking time to attend despite her family issue, was she notified in advance about her victory?  She said that the event was fully confidential.  "Originally I didn't plan on going because I wasn't ready, but I of course asked the event whether I had any chance."

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