Movie Box Review

GREEN LANTERN cost at least as much as Thor ($350-400M with worldwide marketing), and will probably open around 15% lower--and Thor is no blockbuster hit.  Which means that although intensive promos got bodies into theatres, Warners and DC aren't out of the woods.  The picture only scored a B on Cinemascore despite what must have been a ton of comic book movie fans buying tickets, so word of mouth may be painful on this one.

There was a time when the MR. POPPER'S PENGUINS number would have been OK, because DVD sales would have made up for lackluster boxoffice.  But at a cost of at least $200M, and with the DVD market having cratered, it doesn't look good.  Big loser is Jim Carrey, who's now clearly off the A-list.

SUPER 8 had a very solid hold, although considering where it started, it will still only be a modest grosser (and Paramount had to invest in heavy Week 2 marketing expense).   The other holdovers continued pretty much as they had been, with all the franchises heading to series lows, X-MEN declining sharply (so much for good reviews) and BRIDESMAIDS holding like a champion.

MIDNIGHT IN PARIS is starting to look like an indie juggernaut--it's now certain to be Woody Allen's highest grosser since Hannah and Her Sisters in 1986 (although a comparison of those two would require serious adjustment for ticket price inflation). TREE OF LIFE expanded again to 114 theatres, and it's per-theatre number is starting to falter:  compare its $10K/theatre to the $18K Midnight In Paris made when it hit 154 theatres.  BEGINNERS is keeping its head above water, doubling to 44 theatres and heading for around $8K in each.

THE ART OF GETTING BY is a negligible picture that Fox Searchlight didn't figure out how to market--with a disastrous $1500 per theatre, it'll vanish quickly.

Next weekend is all CARS 2, and the only question is how it will compare to previous Pixar openings.  the $110M Toy Story 3 made is unlikely, so it'll be looking at the $60-70M earned by the original Cars and other recent Pixars like Wall-E and Up.  BAD TEACHER is R-rated counterprogramming that should find a place in 2d; it'll be interesting to see whether direct competition finally slows Bridesmaids down.  Looking slightly farther down the road, Paramount announced that TRANSFORMERS 3 will start its 3D and IMAX engagements on Tuesday June 28, giving the movie a giant "July 4th weekend" that will last a full week. 

One of the running gags in MR. POPPER'S PENGUINS is that the birds are fascinated by old Charlie Chaplin movies, and can be kept calm for hours just by placing them in front of a TV displaying the silent films.  Mr. Popper's own ambition is to do the same for children:  the movie combines Jim Carrey at his most toothlessly cute with half a dozen of the beloved flightless fowl, and dares kids and their parents not to go "Awwwwwwww.." 

Mr. Popper wants only to be adorable.  The film's story has little to do with the classic 1938 book by Richard and Florence Atwater; instead, Carrey plays the latest in Hollywood's endless line of workaholic, successful men who are distant fathers to their children and have to learn how to smell the roses and appreciate the little, precious things in their lives.  (It's actually sort of fascinating to see how strong this archetype is in kids' films, from Mary Poppins to Hook to Beethoven to Imagine That--Hollywood's ambivalence toward its own hard-driving, money-oriented culture.)  Carrey's Popper is a real estate developer whose own explorer father sends him the first penguin as a bequest; the other 5 follow at Carrey's inadvertent order.  He's at first resistent to the birds' charms, but before long he's turned his giant apartment into an impromptu winter wonderland; along the way, he stops his ruthless pursuit of nice old lady Angela Lansbury's property (the Tavern On the Green restaurant, no less), and becomes a real father to his son (Maxwell Perry Cotton) and daughter (Madeline Carroll), which earns him the renewed love of his ex-wife (Carla Gugino).

There's no particular glory in a vehicle like this, and Mr. Popper goes through its paces only passably well; director Mark Waters is the man who made Mean Girls, but there's no attempt at any edge here, just glossy lovableness.  The sets are photographed like sets, and there's no sense of any recognizable reality; the only accomplishment is a smooth mix of real penguins and CG birds.  The script by Sean Anders, John Morris and Jared Stern is content to get toddler-level laughs by giving the penguins names like Bitey, Stinky, and the like, and featuring plenty of gags about penguin excrement and gas.   

For Carrey, who hasn't had a huge hit in quite a while, this is an attempt to reach the kind of success Steve Martin's had in the latter part of his career with family franchises like Father of the Bride and Cheaper By the Dozen.  Carrey does nothing here to suggest the kind of inspiration and emotion he's brought to his roles elsewhere, but he doesn't embarrass himself.  Gugino is always a welcome presence, and a young actress named Olivia Lovibond, as Popper's assistant who can only speak in sentences with too many "p" sounds, always seems on the verge of doing something truly hilarious until it becomes clear that that's all there will ever be to her character.  Everyone else, young and older (the latter include small roles for Philip Baker Hall, Dominic Chianese, Clark Gregg, Jeffrey Tambor, David Krumholtz and James Tupper) are just there to serve their appointed functions.

As uninspired as Mr. Popper's Penguins is, family product comes a lot worse, so parents should be grateful.  The film's theatrical release seems almost like an afterthought (Fox only has 7 days before Pixar and Cars 2 overrun the multiplexes), but while kids will get no benefit or creative nourishment from watching it on DVD or streaming video, it'll keep them quiet and staring at the screen, penguin-like, for an hour and a half, and that's something.

(MR. POPPER'S PENGUINS - 20th Century Fox - 97 minutes - PG - Director:  Mark Waters - Script:  Sean Anders, John Morris, Jared Stern - Cast:  Jim Carrey, Carla Gugino, Madeline Carroll, Maxwell Perry Cotton, Angela Lansbury, Clark Gregg - Wide Release)