THE SKED'S FRIDAY NETWORK SCORECARD
THE SKED'S FRIDAY NETWORK SCORECARD
NBC: CHUCK continued to lurch toward its January 27 finale with a 0.9. The network's issue comes at 9PM: one obvious move would be to yank the horribly rated THE FIRM off Thursday and put GRIMM in that slot, but Grimm hit a series low 1.4 last night, making it harder and harder to consider the show a "hit," even on NBC. Leave Grimm on Friday where not much is expected from it (but where returns are low), or try to make it more of a mainstream success (and risk losing it altogether)? Tough call. DATELINE wound up the night with an unimpressive 3rd place finish.THE SKED'S FRIDAY NETWORK SCORECARD
THE SKED'S FRIDAY NETWORK SCORECARD
THE SKED'S FRIDAY NETWORK SCORECARD
THE SKED'S FRIDAY NETWORK SCORECARD
THE SKED'S FRIDAY NETWORK SCORECARD
THE SKED: Friday Ratings - Network Scorecard
NBC: Hey, GRIMM won its timeslot, that's something NBC doesn't get to say very damn often this season. So: success. A back 9 order may very well be around the corner from a network craving anything that looks like good news. But the spin on last week's 2.1 rating was that only baseball had held it back, and yet with far less competition this week, the number is down 15%. If it declines even a bit more, in 2 weeks it may no longer be winning its hour. So: success? Meanwhile, the network has to be concerned by the godawful 0.8 lead-in Grimm is getting from CHUCK, which is tantamount to starting the night with a rerun. If any show on NBC right now needs a strong lead-in, it's Grimm, but with its depleted stocks, the network may not have one to give it.The Sked: FRIDAY RATINGS November 4 & Sweep Update
CBS won the night with a 1.6 rating (1.2 for A Gifted Man, 1.6 for CSI: NY and 2.1 for Blue Bloods), down from a 1.8 last year on this night.
FOX was #2 on the evening with a 1.4 rating (1.5 for Kitchen Nightmares and 1.3 for Fringe), up from a 0.9 this night last year.
ABC was #4 with a 1.2 Friday night (1.2 for Extreme Makeover Home Edition at 8 pm, 1.4 for the 9 pm edition, and a poor 1.1 for 20/20), down from a 1.5 last year.
The updated sweep scoreboard through nine days:
NOVEMBER SWEEP SCORECARD
2011 vs 2010 Through Day 9 of 28
2011 2010
FOX 3.9 3.0 +30%
CBS 2.7 2.5 + 8%
ABC 2.3 2.5 - 7%
NBC 2.3 2.3 + 1%
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THE SKED: Friday Ratings - Network Scorecard
The night was dominated by the World Series, but there was some fairy tale news from an unexpected place.THE SKED: "Grimm" Is Right
The Sked: PROMO WATCH -- through Wednesday October 26
Grimm is now up to 240 promo seconds over the last week, and the return of Chuck has worked its way up to 75 seconds. Now, NBC has to hold its breath that Texas wins tonight and ends the World Series. Otherwise, these two shows will face an additional headwind on Friday, a Game 7. Rock Center has had 80 seconds over the last week, and Wednesday featured a topical promo for the premiere telecast Monday, highlighting a story by Harry Smith about a town where jobs are plentiful.
ABC's #1 priority over the past week was last night's Halloween-themed Wednesday comedy block, a bet that paid off because stunts like that work and because the episodes faced mostly repeats on the other networks.
FOX is shifting most of its limited time to "animation domination" on Sunday, particularly The Simpsons "Treehouse of Terror" episode and the premiere of Jonah Hill in Allen Gregory.
To make the chart easier to read at a glance, there is now a "Cliffs Notes" version below that just lists the top four priorities for each network, making it easier to compare each network to the other. For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days
(# of promo-seconds)
Dates sampled: October 20 & 23-26, 2011
ABC
Wed Comedy Block 120
Once Upon a Time 100
Desperate Hswvs 95
Grey's Anatomy 95
CBS
Unforgettable 85
Person of Interest 70
Rules Engagement 60
Late Show 60
NBC
Grimm 240
Prime Suspect 105
Rock Center 80
Chuck 75
Thu Comedy Block 75
FOX
Allen Gregory 75
The Simpsons 65
American Idol 60
New Girl 50
ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 20 & 23-26, 2011
ABC
Wed Comedy Block 120
Once Upon a Time 100
Desperate Hswvs 95
Grey's Anatomy 95
Pan Am 65
Man Up! 60
Extreme Mak. Home 50
Castle 45
Body of Proof 45
Revenge 30
Private Practice 30
Last Man Standing 30
Modern Family 30
20/20 30
Dancing...Stars 25
CMA Awards 10
Great Pumpkin 05
CBS
Unforgettable 85
Person of Interest 70
Rules Engagement 60
Late Show 60
Big Bang Theory 50
The Mentalist 50
2 Broke Girls 50
A Gifted Man 45
Survivor 40
NCIS: LA 30
Hawaii Five-O 30
Amazing Race 30
Two Half Men 30
NCIS 30
CSI: Miami 25
CSI 20
How I Met Mother 20
The Talk 20
Criminal Minds 15
Good Wife 10
NFL on CBS 10






