THE SKED SUNDAY NETWORK SCORECARD
The Sked: Upscale Ratings -- FOX Profile
High Rated Shows. Among FOX's many high-rated shows, the network has a pretty good distribution of upscale to mid-range to downscale properties. Two shows, Glee (139) and New Girl (130), grace the upper right section of our chart, boasting both high ratings and solid upper-income audience skews. Next, the FOX schedule is anchored by American Idol (105) with great (though declining ratings) and middle-range income skew, indicating its appeal to all people. The other FOX strengths, X Factor and the animation domination anchors, start to tilt downscale: from the Wednesday X Factor (94) to Thursday's edition (88), down to The Simpsons (84) and Family Guy (71). Not every show can be an upscale hit, but if the rest of the FOX schedule had such a balanced distribution, the network would be in pretty decent shape in terms of income skew.
Middle Rated Shows. However, among the sizable number of middle-rated shows on FOX, there is a decided downscale skew. There are no mid-rated FOX shows with a high upscale index and only three around 100: Monday's House (106) and Alcatraz (105) along with Raising Hope (104). The rest of Sunday's animation block really falls off an income cliff: Cleveland Show (65) and American Dad (56), joined by freshman series Napoleon Dynamite (68) and Allen Gregory (69). Other struggling shows from a variety of program genres find themselves with undistinguished index values in the 80s.
Low Rated Shows. The good news for FOX is a dearth of genuinely low-rated programs, but the bad news is that Saturday's installments of Cops have the lowest income index numbers of any network program (all the way down to the 50s) and Friday's Kitchen Nightmares (66) is also very low. Friday and Saturday are tough nights for the sales department (advertisers want to be on before the weekend starts when buying decisions are forming), and a downscale skew just makes the tough sales proposition almost impossible.
In the final post in this series, we will look at NBC, home of some of the most upscale -- and simultaneously lowest-rated -- programs on network TV.
THE SKED'S SUNDAY NETWORK SCORECARD
THE SKED'S SUNDAY NETWORK SCORECARD
THE SKED'S SUNDAY NETWORK SCORECARD
THE SKED'S SUNDAY NETWORK SCORECARD
THE SKED'S SUNDAY NETWORK SCORECARD
THE SKED: Sunday Network Scorecard
THE SKED: Sunday Ratings - Network Scorecard
The Sked: PROMO WATCH -- through Wednesday October 26
Grimm is now up to 240 promo seconds over the last week, and the return of Chuck has worked its way up to 75 seconds. Now, NBC has to hold its breath that Texas wins tonight and ends the World Series. Otherwise, these two shows will face an additional headwind on Friday, a Game 7. Rock Center has had 80 seconds over the last week, and Wednesday featured a topical promo for the premiere telecast Monday, highlighting a story by Harry Smith about a town where jobs are plentiful.
ABC's #1 priority over the past week was last night's Halloween-themed Wednesday comedy block, a bet that paid off because stunts like that work and because the episodes faced mostly repeats on the other networks.
FOX is shifting most of its limited time to "animation domination" on Sunday, particularly The Simpsons "Treehouse of Terror" episode and the premiere of Jonah Hill in Allen Gregory.
To make the chart easier to read at a glance, there is now a "Cliffs Notes" version below that just lists the top four priorities for each network, making it easier to compare each network to the other. For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days
(# of promo-seconds)
Dates sampled: October 20 & 23-26, 2011
ABC
Wed Comedy Block 120
Once Upon a Time 100
Desperate Hswvs 95
Grey's Anatomy 95
CBS
Unforgettable 85
Person of Interest 70
Rules Engagement 60
Late Show 60
NBC
Grimm 240
Prime Suspect 105
Rock Center 80
Chuck 75
Thu Comedy Block 75
FOX
Allen Gregory 75
The Simpsons 65
American Idol 60
New Girl 50
ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 20 & 23-26, 2011
ABC
Wed Comedy Block 120
Once Upon a Time 100
Desperate Hswvs 95
Grey's Anatomy 95
Pan Am 65
Man Up! 60
Extreme Mak. Home 50
Castle 45
Body of Proof 45
Revenge 30
Private Practice 30
Last Man Standing 30
Modern Family 30
20/20 30
Dancing...Stars 25
CMA Awards 10
Great Pumpkin 05
CBS
Unforgettable 85
Person of Interest 70
Rules Engagement 60
Late Show 60
Big Bang Theory 50
The Mentalist 50
2 Broke Girls 50
A Gifted Man 45
Survivor 40
NCIS: LA 30
Hawaii Five-O 30
Amazing Race 30
Two Half Men 30
NCIS 30
CSI: Miami 25
CSI 20
How I Met Mother 20
The Talk 20
Criminal Minds 15
Good Wife 10
NFL on CBS 10