THE SKED @ PALEYFEST 2012: "Revenge"
THE SKED'S WEDNESDAY NETWORK SCORECARD
ABC: Serialized dramas repeat notoriously badly, so the network had the clever idea of filling in the spring schedule gap with a "news" show about true-life crimes that presumably are similar to those in the show, albeit without Emily Van Camp or Madeleine Stowe. The resulting REVENGE FOR REAL was probably about where ABC expected, a full ratings point down from real Revenge episodes, but a little higher than repeats have been scoring. The network tried to give For Real a lead-in with a new episode of HAPPY ENDINGS, but that ended up unnecessarily burning off a fresh (and funny, particularly for John Hughes fans) Happy episode, which hit a season low and didn't do any better coming out of a MODERN FAMILY repeat than a Happy rerun would have done. The Sked: WEDNESDAY RATINGS March 7
American Idol is still way down from last year, but last night's episode ticked from the past few weeks. But The Voice also had a good week -- so Idol remains behind the pace of the upstart singing show. NBC shuffled Wednesday again, giving Rock Center yet another time period. But the news magazine and NBC Wednesday in general remain stuck in the mud. Luckily few viewers were there to see it last night, but in the credit window of SVU a dated 30-second promo for Celebrity Apprentice ran, announcing the show was "coming February 19". Full on-air promo details in our next Promo Watch update on Friday.
Nightly Adult 18-49 Rating
Wednesday FOX CBS ABC NBC
03.07.2012 5.6 2.2 1.7 1.2 THIS WEEK
02.29.2012 5.0 2.9 2.9 1.2 LAST WEEK
03.09.2011 9.1 2.9 1.9 1.2 LAST YEAR
FOX's American Idol popped back up this week to a 5.6 preliminary 18-49 rating, its best Wednesday number since February 15 (although still lagging behind this week's 6.2 for The Voice). (In the official nationals Idol will probably go up up to a 5.7, which would be a 37% drop from last year's episode -- a tad better than last week's 43% decline but still stunning.) Idol built steadily throughout the show: 5.0... 5.6... 5.9... 6.0 by half hour. Last year on this night, American Idol aired for two hours (9.1), growing by each half hour: 8.1, 9.3, 9.1 and 9.8.
Season Last Six Weeks
FOX Wed High Low 2.01 2.08 2.15 2.22 2.29 3.07
American Idol7.4 5.0 6.0 6.1 6.1 5.1 5.0 5.6*
Mobbed 3.0 2.8 2.8 3.0 --
Touch 3.9 3.9 --
X Factor 4.4 2.5
Hate Teenage 2.8 1.8
With repeats against it on ABC, Survivor ticked up three tenths to the highest rating of this cycle. Criminal Minds and CSI were in repeats. Last year on this night: Survivor (3.8), Criminal Minds (1.9) and Criminal Minds: Suspect Behavior (2.8).
CSI 3.3 2.5 1.5R 2.5 2.6 2.9 2.6 1.8R
ABC's comedies from 8:00-9:30, while Happy Endings (2.0) was an original episode that also rated like a repeat telecast. At 10 pm ABC News provided Revenge for Real, real-life stories of crime in the Hamptons, which averaged a 1.4 rating -- better than a Revenge repeat but nothing extraordinary. Last year on this night: The Middle (1.4), The Middle (1.4), Modern Family (2.5), Mr Sunshine (2.4) and Off the Map (1.9).
ABC Wed High Low 2.01 2.08 2.15 2.22 2.29 3.07
The Middle 3.2 2.2 1.2R 2.6 2.4 2.2 2.6 1.5R
Suburgatory 3.4 2.3 1.2R 2.6 2.4 2.3 2.3 1.5R
Modern Fami 6.1 4.5 2.7R 5.5 4.7 4.8 4.8 2.4R
Happy Ending 3.5 2.4 1.9R 2.9 2.4 2.4 2.7 2.0*
Revenge 3.4 2.1 0.9R 2.5 2.4 -- 2.4 --
NBC changed things up a bit, giving Rock Center its third time period. Now at 10 pm, the struggling Brian WIlliams news magazine averaged a 1.0 rating (near the high-water mark for the young show but still incredibly weak). SVU repeats have been moved down to 9 pm while Rock Center gets its trial run at 10, and the crime drama also scored a 1.0 rating, below the mid-1 rating SVU repeats at 10 have scored. Last year on this night: Minute to Win It (1.0), Law & Order SVU (0.9) and Law & Order SVU (1.5).
Season Last Six Weeks
NBC Wed High Low 2.01 2.08 2.15 2.22 2.29 3.07
Whitney 2.1 1.4 1.7 1.5 1.7 1.5 1.5 1.6*
Chelsea 2.3 1.3 1.7 1.5 1.4 1.3 1.3 1.5*
Rock Center 1.1 0.6 1.1 0.7 0.6 0.7 1.0*
L&O SVU 2.4 1.6 1.6R 2.0 1.7 1.6 1.6 1.0R
###
THE SKED'S WEDNESDAY NETWORK SCORECARD
ABC: The first "midseason arc" episode of REVENGE looked almost exactly like all the other episodes, so it was fitting that the rating stayed even. The show will now take a break from fresh episodes until the end-of-season push in April. (Meanwhile, the network will air REVENGE FOR REAL, some kind of "ABC News" concoction about actual rich-people crimes. If it works, no doubt NBC is poised to launch Smash For Real.) Elsewhere, even with a 2-hour Idol as competition, HAPPY ENDINGS had a very nice 0.4 bump over the last 2 weeks--and continued to pile up its pre-Community Random Pop Culture Reference points with a nod to Krippendorf's Tribe that must have made Richard Dreyfuss very happy. THE MIDDLE was also up a gratifying 0.4, while SUBURGATORY was slightly up and MODERN FAMILY was even. The Sked: WEDNESDAY RATINGS February 29
American Idol edged down again this week, but the rate of decline is slowing. The Wednesday edition appears to be locking in on a 5 rating or just below. Meanwhile, ABC bounced back from last week and is approaching last year's pace. CBS, in contrast, is way off last year's numbers. NBC continues to struggle mightily.
Nightly Adult 18-49 Rating
Wednesday FOX CBS ABC NBC
02.29.2012 4.9 2.9 2.9 1.2 THIS WEEK
02.22.2012 5.1 2.9 2.4 1.2 LAST WEEK
03.02.2011 7.4 4.0 3.1 1.2 LAST YEAR
FOX's American Idol declined again this week (though it was a relatively minor two tenths of a rating point drop) to a 4.9 preliminary 18-49 rating. (In the official nationals Idol will probably go up up to a 5.0, which would be a serious 43% drop from last year's episode.) Idol started slowly at 8:00 and built moderately from 8:30 on: 4.4... 5.0... 5.0... 5.3. Last year on this night, American Idol aired for 90 minutes (8.8) followed by Traffic Light (3.0). By half hour last year on this night, Idol grew from 8.1 to 8.8 to 9.6.
Season Last Six Weeks
FOX Wed High Low 1.25 2.01 2.08 2.15 2.22 2.29
American Idol7.4 5.1 6.5 6.0 6.1 6.1 5.1 4.9*
Mobbed 3.0 2.8 2.8 3.0 --
Touch 3.9 3.9 3.9 --
X Factor 4.4 2.5
Hate Teenage 2.8 1.8
The second episode of Survivor reversed last week's decline, up a tenth to a 2.9 rating (but still 27% off last year's pace). Criminal Minds is steady with prior weeks at a 3.1 (34% below last year's comparable episode). And CSI is down from last week and below the pace of Suspect Behavior (which hadn't yet fallen apart -- that would come in May). Last year on this night: Survivor (4.0), Criminal Minds (4.7) and Criminal Minds: Suspect Behavior (3.3).
CSI 3.3 2.5 3.4 1.5R 2.5 2.6 2.9 2.6*
ABC's comedies had a pretty good night, with the three lower-rated half hours up from last week's lows. The strongest comedy, Modern Family, was steady with last week at a 4.8 rating (but down 20% from last year's torrid pace). Revenge returned to the hour after last week's unfortunate pre-emption for Robin Roberts' Before They Were Famous special and picked up where it left off, still at a decent but unspectacular 2.4 rating. Last year on this night, ABC averaged a 3.1 rating: The Middle (2.8), Better with You (2.0), Modern Family (6.0), Mr Sunshine (3.0) and Off the Map (2.3).
ABC Wed High Low 1.25 2.01 2.08 2.15 2.22 2.29
The Middle 3.2 2.2 1.5R 1.2R 2.6 2.4 2.2 2.6*
Suburgatory 3.4 2.3 1.4R 1.2R 2.6 2.4 2.3 2.4*
Modern Fami 6.1 4.5 2.5R 2.7R 5.5 4.7 4.8 4.8*
Happy Ending 3.5 2.4 1.7R 1.9R 2.9 2.4 2.4 2.8*
Revenge 3.4 2.1 0.9R 0.9R 2.5 2.4 -- 2.4*
NBC stayed at a very weak 1.2 from 8-11 pm. Three of the four shows in the lineup were flat versus last week's low numbers. Lucky for Rock Center though -- a minor weekly increase to a 0.7 prevented it from an embarrassing tie with The CW's America's Next Top Model soft premiere (0.6). In the 10 pm hour, SVU was the only network show to increase its rating at 10:30 (going from a 1.4 at 10:00 to a 1.7 at 10:30). But SVU was still in third place in the 10:30 half hour (CSI declined from a 2.7 to a 2.4 by half hour, and Revenge fell from a 2.5 to a 2.2). SVU is still able to entertain its viewers with good storytelling and keep viewers from going to bed -- it just is starting with such a low base. Last year on this night: Minute to Win It (1.0) from 8-10 pm and Law & Order SVU (1.7).
Season Last Six Weeks
NBC Wed High Low 1.25 2.01 2.08 2.15 2.22 2.29
Whitney 2.1 1.4 1.4 1.7 1.5 1.7 1.5 1.5*
Chelsea 2.3 1.3 1.4 1.7 1.5 1.4 1.3 1.3*
Rock Center 1.1 0.6 1.1 0.7 0.6 0.7*
L&O SVU 2.4 1.6 1.4R 1.6R 2.0 1.7 1.6 1.6*
###
THE SKED'S WEDNESDAY NETWORK SCORECARD
FOX: Despite no special competition on any other network, Idol's 5.1 was down a full ratings point from last week, and down a horrible 35% from last year's parallel episode. This is still, of course, a very high rating (FOX easily won the night), and Idol, as Mitch Metcalf has shown, skews fairly well with high-income viewers, but make no mistake: these declines are costing FOX millions of dollars. Even worse, since advertiser refunds are customarily made in the form of free "make-good" spots on the schedule, and nothing else on FOX rates anywhere near Idol's numbers, the network will have to give away either more Idol inventory or a lot of time in other shows. And worst of all, it's not clear that these drops are going to stop anytime soon. The Sked: WEDNESDAY RATINGS February 22
American Idol continue to flounder. Just when we thought the Wednesday edition could hold the line at a 6 rating, it now appears that a 5 rating could be the benchmark. Idol is no longer hearing the footsteps of The Voice; it is watching Adam, Cee Lo, Blake and Christina definitely leaping ahead. But before NBC gets too excited about its Monday night, it has a series of trainwrecks on other nights, including a disastrous Wednesday.
Nightly Adult 18-49 Rating
Wednesday FOX CBS ABC NBC
02.22.2012 5.1 2.9 2.4 1.2 THIS WEEK
02.15.2012 6.1 2.9 2.8 1.3 LAST WEEK
02.23.2011 7.9 2.9 2.3 1.5 LAST YEAR
FOX's American Idol took a big hit, tumbling a full rating point from last week to a 5.1 preliminary 18-49 rating. (In the official nationals Idol will probably go up up to a 5.2 -- but still a pretty serious drop.) Idol started slowly at 8:00 and built at 8:30 but didn't continue the growth much in the 9:00 and 9:30 half hours: 4.5... 5.2... 5.2... 5.4. Last year on this night, American Idol aired for two hours (7.9), starting at a 6.9 in the 8:00 half hour and peaking at an 8.5 in the 9:30 half hour.
Season Last Six Weeks
FOX Wed High Low 1.18 1.25 2.01 2.08 2.15 2.22
American Idol7.4 6.0 7.4 6.5 6.0 6.1 6.1 5.1*
Mobbed 3.0 2.8 2.8 3.0 --
Touch 3.9 3.9 3.9 --
X Factor 4.4 2.5
Hate Teenage 2.8 1.8
The second episode of Survivor fell three tenths of a rating point from the premiere, not a great trend so far compared to the first two episodes of last winter's cycle (3.2 premiere and 3.1 in week two). Last year on this night: Survivor (3.1), Criminal Minds (3.2) and Criminal Minds: Suspect Behavior (2.4).
CSI 3.3 2.5 2.8 3.4 1.5R 2.5 2.6 2.8*
ABC's comedies were similar to last week's depressed levels, but the night was really damaged by replacing Revenge with a 20/20 special "Before They Were Famous", a familiar formula of early footage of the Oscar nominees from childhood and early career. But the Robin Roberts-hosted special didn't work (1.4 rating), plunging the network into third place for the hour (behind a weakened SVU on NBC) and down one full rating point from last week's Revenge episode. Not a lot of Oscar fever evident out there. Last year on this night, ABC averaged a 2.3 rating: The Middle (2.4), Better with You (1.8), Modern Family (4.1), Mr Sunshine (2.2) and Off the Map (1.7).
ABC Wed High Low 1.18 1.25 2.01 2.08 2.15 2.22
The Middle 3.2 2.4 2.5 1.5R 1.2R 2.6 2.4 2.3*
Suburgatory 3.4 2.4 2.5 1.4R 1.2R 2.6 2.4 2.3*
Modern Fami 6.1 4.5 5.1 2.5R 2.7R 5.5 4.7 4.7*
Happy Ending 3.5 2.4 2.9 1.7R 1.9R 2.9 2.4 2.5*
Revenge 3.4 2.1 2.5 0.9R 0.9R 2.5 2.4 --
NBC sunk all the way down to a 1.2 from 8-11 pm. The shows in the very weak lineup were generally down another tenth of a rating point from last week, with Rock Center all the way down to a CW-like 0.6 rating. The news magazine featured a long piece about illegal rhino hunting in Africa, which would be fine to run among other stories but the network chose to promote that story over the past few days. In a future post, we will discuss the elements of news stories that resonate with viewers. For now, suffice it say rhino hunting in Africa has none of these critical elements. Last year on this night: Minute to Win It (1.0) from 8-10 pm and Law & Order SVU (2.5).
Season Last Six Weeks
NBC Wed High Low 1.18 1.25 2.01 2.08 2.15 2.22
Whitney 2.1 1.4 1.6 1.4 1.7 1.5 1.7 1.5*
Chelsea 2.3 1.4 1.7 1.4 1.7 1.5 1.4 1.3*
Rock Center 1.1 0.7 1.1 0.7 0.6*
L&O SVU 2.4 1.7 1.8 1.4R 1.6R 2.0 1.7 1.6*
###
THE SKED: The Return of COMMUNITY! (And Other NBC Stuff)
THE SKED'S WEDNESDAY NETWORK SCORECARD
REVENGE... not so sweet.
ABC: It was finally time for Revenge to wind itself back around and reach the flashforward that started the pilot, climaxing the series' initial plotline, but viewers weren't all that interested, with a 2.4 that was slightly below last week and around where the show has been for the past month. As a limited defense, its lead-in was down even further from last week, with both MODERN FAMILY and HAPPY ENDINGS dented by last night's extra hour of American Idol. THE MIDDLE and SUBURGATORY were at season lows, but that's pretty much where they've been since Idol arrived.
CBS: A small amount of excitement for Elisabeth Shue's arrival on CSI provided a 0.2 boost, enough to win the 10PM hour. Earlier in the evening, SURVIVOR's 3.0 was a season low and the show's lowest-rated cycle premiere ever, and CRIMINAL MINDS, airing against Idol, set a new season low.
FOX: AMERICAN IDOL's 6,0 gave it the easy win for the night, but was still down 25% from last season.
NBC: Must we? OK... WHITNEY was up 0.1, and that was it for the good news. ARE YOU THERE, CHELSEA?, ROCK CENTER and SVU all set season lows, and for SVU, that was the all-time low of a 13-year run.
CW: ONE TREE HILL held with a CW-good 0.7, but REMODELED fell to a downright alarming 0.2 in the next hour.
Tonight brings one of the most hallowed artifacts of a TV sweeps month: the crossover. The mother of Cooper's son from PRIVATE PRACTICE has been dying of cancer this season, and her only chance of survival is surgery by none other than Derek from GREY'S ANATOMY, so tonight that story is played out on both shows. All the networks feature new episodes, including another 2-hour IDOL on FOX, the exception being a repeat GRIMM on NBC to keep the timeslot warm for the arrival of AWAKE in 2 weeks.
- Posted using BlogPress from my iPad
The Sked: WEDNESDAY RATINGS February 15
American Idol expanded to two hours last night, and the show did its now reliable 6.0 rating. Survivor premiered its latest cycle on CBS with a 3.0 rating, down from a 3.2 rating for last year's winter/spring cycle premiere.
Nightly Adult 18-49 Rating
Wednesday FOX CBS ABC NBC
02.15.2012 6.0 2.9 2.8 1.3
02.16.2011 8.2 3.2 2.3 1.4
FOX's American Idol has locked in on a 6.0 rating on Wednesday nights. Last night Idol expanded to two hours, building each half hour: 5.1... 6.0... 6.2... 6.6. Last year on this night, FOX also expanded American Idol to two hours (8.2), starting at a 6.7 in the 8:00 half hour and peaking at a 9.7 in the 9:30 half hour.
Season Last Six Weeks
FOX Wed High Low 1.11 1.18 1.25 2.01 2.08 2.15
American Idol7.4 6.0 7.4 6.5 6.0 6.1 6.0*
Mobbed 3.0 2.8 2.8 3.0 --
Touch 3.9 3.9 3.9 --
X Factor 4.4 2.5
Hate Teenage 2.8 1.8
The return of Survivor pushed CBS into second place for the night, although the premiere of Survivor at 8 (3.0 rating) was the lowest yet. Recent Survivor premieres: 9.14.2011 8:00-9:30 (3.4), 2.16.2011 8:00-9:00 (3.2), 9.22.2010 8:00-9:00 (4.0). Criminal Minds turned in a season low, failing to build off the improved lead in (compared to the specials that have filled in at 8 pm for several weeks). CSI welcomed Elisabeth Shue (replacing Marg Helgenberger), and the episode did a rating only slightly better than the season low for the aging series. Last year on this night: Survivor premiere (3.2), Criminal Minds (3.2) and Criminal Minds: Suspect Behavior (3.3).
CSI 3.3 2.5 -- 2.8 3.4 1.5R 2.5 2.7*
The two-hour American Idol competition pulled ABC down three tenths of a rating point from last week, moving the network into third place. The comedies were roughed up, with The Middle, Suburgatory and Happy Endings setting or tying season lows. Modern Family was only a few tenths above its season low. Revenge continues to stay in the mid-2 rating range, unable to tick up despite heavy promotion the last few weeks. Last year on this night, ABC averaged a 2.3 rating: The Middle (2.3), Better with You (1.8), Modern Family (4.4), Mr Sunshine (2.6) and Off the Map (1.5).
ABC Wed High Low 1.11 1.18 1.25 2.01 2.08 2.15
The Middle 3.2 2.5 2.9 2.5 1.5R 1.2R 2.6 2.5*
Suburgatory 3.4 2.5 2.9 2.5 1.4R 1.2R 2.6 2.4*
Modern Fami 6.1 4.5 5.1 5.1 2.5R 2.7R 5.5 4.7*
Happy Ending 3.5 2.7 3.0 2.9 1.7R 1.9R 2.9 2.5*
Revenge 3.4 2.1 2.4 2.5 0.9R 0.9R 2.5 2.4*
A distant fourth place for NBC, and down a tick from last year's already low level. Whitney and Are You There Chelsea? remain stuck in the mid-1s, and Rock Center fell back under a 1 rating (without a high profile story like last week's JFK intern, who pushed it all the way up to a 1.1). SVU is a very weak last place in the 10 pm hour and getting worse -- on track to set a series low last night for an original episode. Last year on this night: Minute to Win It (1.0) from 8-10 pm and Law & Order SVU (2.2).
Season Last Six Weeks
NBC Wed High Low 1.11 1.18 1.25 2.01 2.08 2.15
Whitney 2.1 1.4 2.0 1.6 1.4 1.7 1.5 1.6*
Chelsea 2.3 1.4 2.3 1.7 1.4 1.7 1.5 1.4*
Rock Center 1.1 0.8*
L&O SVU 2.4 1.8 2.0 1.8 1.4R 1.6R 2.0 1.7*
###
THE SKED'S WEDNESDAY NETWORK SCORECARD
CBS: The attempt to resurrect Murrow's 59-year old celebrity interview vehicle PERSON TO PERSON with Charlie Rose and Lara Logan flopped badly with a 1.1 (wait, people didn't want to see the inside of Warren Buffet's house?). But Survivor will be back next week, so no long-term damage done. CRIMINAL MINDS was in its recent neighborhood (its lead over Mobbed on FOX will likely look better when final ratings are released and the Idol overrun into Mobbed's hour is removed). As expected, CSI took a big hit from the last new episode, which was Marg Helgenberger's finale, but still won its hour. Next week Elisabeth Shue debuts as the show's new female lead, and we'll see if that does anything for the show.The Sked: WEDNESDAY RATINGS February 8
American Idol has finally stopped falling this season, while Modern Family had a good night for ABC. Two news magazines joined the fray on Wednesday night, both pulling only a 1.1 rating. The good news for CBS is that Person to Person was a special that they might never speak of again. The bad news for NBC is Rock Center is a part of their regular schedule.
Nightly Adult 18-49 Rating
Wednesday FOX ABC CBS NBC
02.08.2012 4.5 3.1 2.4 1.6
02.09.2011 5.4 2.9 2.2 2.0
FOX's American Idol has finally plateaued at a 6.0 rating for the Wednesday edition. The show has shifted to Hollywood and on-air promotion this week emphasized the contestant who collapsed, fell off the stage, and needed medical attention. Oddly, all of that drama came after 9:00 pm so DVRs set to record Idol (at least DirecTV recorders like mine) missed those scenes. With Idol running long, the live viewing ratings for Mobbed might have inflated its number, which is up two tenths over last week's premiere in the preliminary numbers. Last year on this night, FOX averaged a 5.4 for the night, with an 8.4 for American Idol at 8 pm followed by a 2.3 for Human Target.
Season Last Six Weeks
FOX Wed High Low 01.4 1.11 1.18 1.25 2.01 2.08
American Idol7.4 6.0 7.4 6.5 6.0 6.0*
Mobbed 3.0 2.8 2.8 3.0*
Touch 3.9 3.9 3.9 --
X Factor 4.4 2.5 --
Hate Teenage 2.8 1.8 --
ABC moved back into second place for the night with a 3.1 rating from 8-11 pm. Modern Family had a good night, while The Middle and Suburgatory were at or near season lows in the 8 pm hour. Last year on this night, ABC averaged a 2.9 rating: The Middle (2.6), Better with You (2.1), Modern Family (5.1), Mr Sunshine (3.7) and Off the Map (1.9).
Suburgatory 3.4 2.5 2.9 2.9 2.5 1.4R 1.2R 2.5*
Modern Fami 6.1 4.5 5.7 5.1 5.1 2.5R 2.7R 5.5*
Happy Ending 3.5 2.7 3.2 3.0 2.9 1.7R 1.9R 3.0*
Revenge 3.4 2.1 2.5 2.4 2.5 0.9R 0.9R 2.5*
CBS finally gets Survivor back in the 8 pm time period next week. Until then another special filled the hour -- this time CBS News laid a real egg by bringing back Person to Person as a special, a remake of legendary Edward R. Murrow's show featuring softball questions from the New York studio to celebrities and newsmakers in their homes. Last night, Charlie Rose and Lara Logan continued the slow-pitch interview technique with George Clooney, Warren Buffet and Jon Bon Jovi. The show averaged a 1.1 rating with young adults. If you like awkward television, this is for you. The crime dramas at 9 and 10 pm got the network back on track, although both were near season lows. Last year on this night: Live to Dance (0.9), Criminal Minds (3.6) and Blue Bloods (2.1).
CBS Wed High Low 01.4 1.11 1.18 1.25 2.01 2.08
CSI 3.3 2.5 1.7R -- 2.8 3.4 1.5R 2.7*
NBC's new Wednesday schedule is now intact. Rock Center moved into the 9 pm hour last night with a Meredith Veira interview of the former White House intern who had an 18-month affair with JFK. Rock Center averaged a 1.1 (1.0 and 1.2 by half hour), and sadly it might be the high water mark for the news magazine in this time period, given all the attention the interview subject's book has received. Whitney and Are You There Chelsea? settled into a 1.5 rating, just above their lows, and the once mighty SVU doubled its news lead in but only to a third-place 2.2 in the hour. Last year on this night: Minute to Win It (1.7) from 8-10 pm and Law & Order SVU (2.6).
Season Last Six Weeks
NBC Wed High Low 01.4 1.11 1.18 1.25 2.01 2.08
Whitney 2.1 1.4 2.0 1.6 1.4 1.7 1.5*
Chelsea 2.3 1.4 2.3 1.7 1.4 1.7 1.5*
Rock Center 1.1*
L&O SVU 2.4 1.8 1.1R 2.0 1.8 1.4R 1.6R 2.2*
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THE SKED'S WEDNESDAY NETWORK SCORECARD
Question for the class: are the travails of AMERICAN IDOL and THE X FACTOR good or bad for NBC's THE VOICE? Discuss among yourselves for the next 4 days.The Sked: WEDNESDAY RATINGS February 1
The last night before the February sweep begins. FOX wins yet again by programming originals, although American Idol is now pacing 34% behind last year's ratings. Tonight original episodes will fill each network's schedule as the February sweep begins.
Nightly Adult 18-49 Rating
Wednesday FOX CBS ABC NBC
02.01.2012 4.4 1.9 1.5 1.5
02.02.2011 5.4 3.1 3.1 2.3
FOX's American Idol drifted down again, this week to a preliminary 5.9 rating with Adults 18-49. Compared to the same episode last year, Idol is down 34% in one year. At 9 pm, a special episode of Howie Mandel's reality comedy Mobbed scored a 2.9. Last year on this night, FOX averaged a 5.8 for the night, with a 9.0 for American Idol at 8 pm followed by a 2.6 for Human Target.
Season Last Six Weeks
FOX Wed High Low 12.28 01.4 1.11 1.18 1.25 2.01
American Idol7.4 5.9 7.4 6.5 5.9*
Touch 3.9 3.9 3.9 --
X Factor 4.4 2.5 -- --
Hate Teenage 2.8 1.8 -- --
CBS averaged a 1.9 rating for the night. At 8 pm, Super Bowl's Greatest Commercials scored a 2.1, followed by repeats of the 9 and 10 pm dramas. Last year on this night: Live to Dance (0.9), Criminal Minds (2.3) and Blue Bloods (1.6).
CSI 3.3 2.5 2.1R 1.7R -- 2.8 3.4 1.5R
NBC's "Happy Hour" of female comedy bounced back a bit (both Whitney and Are You There, Chelsea? scoring a 1.7 -- remember those were original episodes not repeats, however). A special SVU repeat at 9 pm rated only a 1.1, while the regularly scheduled 10 pm SVU repeated at a 1.6 rating. Last year on this night NBC stunted its way to a 2.6 rating from 8-11 pm: Minute to Win It (2.4) from 8-10 pm and an original Law & Order SVU (2.9).
Season Last Six Weeks
NBC Wed High Low 1228 01.4 1.11 1.18 1.25 2.01
Whitney 2.1 1.4 2.0 1.6 1.4 1.7*
Chelsea 2.3 1.4 2.3 1.7 1.4 1.7*
L&O SVU 2.4 1.8 0.9R 1.1R 2.0 1.8 1.4R 1.6R
ABC tied for third place with NBC with a 1.5 rating for a night of repeats. Last year on this night, ABC averaged a 2.2 rating: The Middle (1.7), The Middle (1.8), Modern Family (3.5), Cougar Town (2.7) and Off the Map (1.9).
ABC Wed High Low 1228 01.4 1.11 1.18 1.25 2.01
Suburgatory 3.4 2.5 1.4R 2.9 2.9 2.5 1.4R 1.2R
Modern Fami 6.1 4.5 1.9R 5.7 5.1 5.1 2.5R 2.7R
Happy Ending 3.5 2.7 1.2R 3.2 3.0 2.9 1.7R 1.9R
Revenge 3.4 2.1 0.6R 2.5 2.4 2.5 0.9R 0.9R
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THE SKED'S WEDNESDAY NETWORK SCORECARD
FOX: It's now clear that the biggest story of the 2011-12 television season is the slump in established reality-competition franchises. Idol joins Dancing With the Stars and The Biggest Loser with a nearly 30% decline from last year's Wednesday average. Of course, given the heights of that average, Idol's 6.4 rating last night would still make it the highest non-football series of the season, and the show will no doubt thrive for many seasons to come. But the moment of its unquestioned dominance, and that of its genre, may have passed. (Most nervous network today: NBC, which has the all-important The Voice waiting in its wings.) The Idol platform was enough to launch TOUCH with a very impressive 3.9, although it should be noted that the only network airing original competition against it was CBS (and even with the enormous Idol lead-in, Touch only beat Criminal Minds by 0.3), and that Touch won't air again until March 19, when in its regular Monday slot it won't have that huge lead-in.




