ABC: Serialized dramas repeat notoriously badly, so the network had the clever idea of filling in the spring schedule gap with a "news" show about true-life crimes that presumably are similar to those in the show, albeit without Emily Van Camp or Madeleine Stowe. The resulting REVENGE FOR REAL was probably about where ABC expected, a full ratings point down from real Revenge episodes, but a little higher than repeats have been scoring. The network tried to give For Real a lead-in with a new episode of HAPPY ENDINGS, but that ended up unnecessarily burning off a fresh (and funny, particularly for John Hughes fans) Happy episode, which hit a season low and didn't do any better coming out of a MODERN FAMILY repeat than a Happy rerun would have done. THE SKED'S WEDNESDAY NETWORK SCORECARD
ABC: Serialized dramas repeat notoriously badly, so the network had the clever idea of filling in the spring schedule gap with a "news" show about true-life crimes that presumably are similar to those in the show, albeit without Emily Van Camp or Madeleine Stowe. The resulting REVENGE FOR REAL was probably about where ABC expected, a full ratings point down from real Revenge episodes, but a little higher than repeats have been scoring. The network tried to give For Real a lead-in with a new episode of HAPPY ENDINGS, but that ended up unnecessarily burning off a fresh (and funny, particularly for John Hughes fans) Happy episode, which hit a season low and didn't do any better coming out of a MODERN FAMILY repeat than a Happy rerun would have done. The Sked: WEDNESDAY RATINGS March 7
American Idol is still way down from last year, but last night's episode ticked from the past few weeks. But The Voice also had a good week -- so Idol remains behind the pace of the upstart singing show. NBC shuffled Wednesday again, giving Rock Center yet another time period. But the news magazine and NBC Wednesday in general remain stuck in the mud. Luckily few viewers were there to see it last night, but in the credit window of SVU a dated 30-second promo for Celebrity Apprentice ran, announcing the show was "coming February 19". Full on-air promo details in our next Promo Watch update on Friday.
Nightly Adult 18-49 Rating
Wednesday FOX CBS ABC NBC
03.07.2012 5.6 2.2 1.7 1.2 THIS WEEK
02.29.2012 5.0 2.9 2.9 1.2 LAST WEEK
03.09.2011 9.1 2.9 1.9 1.2 LAST YEAR
FOX's American Idol popped back up this week to a 5.6 preliminary 18-49 rating, its best Wednesday number since February 15 (although still lagging behind this week's 6.2 for The Voice). (In the official nationals Idol will probably go up up to a 5.7, which would be a 37% drop from last year's episode -- a tad better than last week's 43% decline but still stunning.) Idol built steadily throughout the show: 5.0... 5.6... 5.9... 6.0 by half hour. Last year on this night, American Idol aired for two hours (9.1), growing by each half hour: 8.1, 9.3, 9.1 and 9.8.
Season Last Six Weeks
FOX Wed High Low 2.01 2.08 2.15 2.22 2.29 3.07
American Idol7.4 5.0 6.0 6.1 6.1 5.1 5.0 5.6*
Mobbed 3.0 2.8 2.8 3.0 --
Touch 3.9 3.9 --
X Factor 4.4 2.5
Hate Teenage 2.8 1.8
With repeats against it on ABC, Survivor ticked up three tenths to the highest rating of this cycle. Criminal Minds and CSI were in repeats. Last year on this night: Survivor (3.8), Criminal Minds (1.9) and Criminal Minds: Suspect Behavior (2.8).
CSI 3.3 2.5 1.5R 2.5 2.6 2.9 2.6 1.8R
ABC's comedies from 8:00-9:30, while Happy Endings (2.0) was an original episode that also rated like a repeat telecast. At 10 pm ABC News provided Revenge for Real, real-life stories of crime in the Hamptons, which averaged a 1.4 rating -- better than a Revenge repeat but nothing extraordinary. Last year on this night: The Middle (1.4), The Middle (1.4), Modern Family (2.5), Mr Sunshine (2.4) and Off the Map (1.9).
ABC Wed High Low 2.01 2.08 2.15 2.22 2.29 3.07
The Middle 3.2 2.2 1.2R 2.6 2.4 2.2 2.6 1.5R
Suburgatory 3.4 2.3 1.2R 2.6 2.4 2.3 2.3 1.5R
Modern Fami 6.1 4.5 2.7R 5.5 4.7 4.8 4.8 2.4R
Happy Ending 3.5 2.4 1.9R 2.9 2.4 2.4 2.7 2.0*
Revenge 3.4 2.1 0.9R 2.5 2.4 -- 2.4 --
NBC changed things up a bit, giving Rock Center its third time period. Now at 10 pm, the struggling Brian WIlliams news magazine averaged a 1.0 rating (near the high-water mark for the young show but still incredibly weak). SVU repeats have been moved down to 9 pm while Rock Center gets its trial run at 10, and the crime drama also scored a 1.0 rating, below the mid-1 rating SVU repeats at 10 have scored. Last year on this night: Minute to Win It (1.0), Law & Order SVU (0.9) and Law & Order SVU (1.5).
Season Last Six Weeks
NBC Wed High Low 2.01 2.08 2.15 2.22 2.29 3.07
Whitney 2.1 1.4 1.7 1.5 1.7 1.5 1.5 1.6*
Chelsea 2.3 1.3 1.7 1.5 1.4 1.3 1.3 1.5*
Rock Center 1.1 0.6 1.1 0.7 0.6 0.7 1.0*
L&O SVU 2.4 1.6 1.6R 2.0 1.7 1.6 1.6 1.0R
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THE SKED'S WEDNESDAY NETWORK SCORECARD
ABC: The first "midseason arc" episode of REVENGE looked almost exactly like all the other episodes, so it was fitting that the rating stayed even. The show will now take a break from fresh episodes until the end-of-season push in April. (Meanwhile, the network will air REVENGE FOR REAL, some kind of "ABC News" concoction about actual rich-people crimes. If it works, no doubt NBC is poised to launch Smash For Real.) Elsewhere, even with a 2-hour Idol as competition, HAPPY ENDINGS had a very nice 0.4 bump over the last 2 weeks--and continued to pile up its pre-Community Random Pop Culture Reference points with a nod to Krippendorf's Tribe that must have made Richard Dreyfuss very happy. THE MIDDLE was also up a gratifying 0.4, while SUBURGATORY was slightly up and MODERN FAMILY was even. THE SKED'S WEDNESDAY NETWORK SCORECARD
FOX: Despite no special competition on any other network, Idol's 5.1 was down a full ratings point from last week, and down a horrible 35% from last year's parallel episode. This is still, of course, a very high rating (FOX easily won the night), and Idol, as Mitch Metcalf has shown, skews fairly well with high-income viewers, but make no mistake: these declines are costing FOX millions of dollars. Even worse, since advertiser refunds are customarily made in the form of free "make-good" spots on the schedule, and nothing else on FOX rates anywhere near Idol's numbers, the network will have to give away either more Idol inventory or a lot of time in other shows. And worst of all, it's not clear that these drops are going to stop anytime soon. The Sked: WEDNESDAY RATINGS February 22
American Idol continue to flounder. Just when we thought the Wednesday edition could hold the line at a 6 rating, it now appears that a 5 rating could be the benchmark. Idol is no longer hearing the footsteps of The Voice; it is watching Adam, Cee Lo, Blake and Christina definitely leaping ahead. But before NBC gets too excited about its Monday night, it has a series of trainwrecks on other nights, including a disastrous Wednesday.
Nightly Adult 18-49 Rating
Wednesday FOX CBS ABC NBC
02.22.2012 5.1 2.9 2.4 1.2 THIS WEEK
02.15.2012 6.1 2.9 2.8 1.3 LAST WEEK
02.23.2011 7.9 2.9 2.3 1.5 LAST YEAR
FOX's American Idol took a big hit, tumbling a full rating point from last week to a 5.1 preliminary 18-49 rating. (In the official nationals Idol will probably go up up to a 5.2 -- but still a pretty serious drop.) Idol started slowly at 8:00 and built at 8:30 but didn't continue the growth much in the 9:00 and 9:30 half hours: 4.5... 5.2... 5.2... 5.4. Last year on this night, American Idol aired for two hours (7.9), starting at a 6.9 in the 8:00 half hour and peaking at an 8.5 in the 9:30 half hour.
Season Last Six Weeks
FOX Wed High Low 1.18 1.25 2.01 2.08 2.15 2.22
American Idol7.4 6.0 7.4 6.5 6.0 6.1 6.1 5.1*
Mobbed 3.0 2.8 2.8 3.0 --
Touch 3.9 3.9 3.9 --
X Factor 4.4 2.5
Hate Teenage 2.8 1.8
The second episode of Survivor fell three tenths of a rating point from the premiere, not a great trend so far compared to the first two episodes of last winter's cycle (3.2 premiere and 3.1 in week two). Last year on this night: Survivor (3.1), Criminal Minds (3.2) and Criminal Minds: Suspect Behavior (2.4).
CSI 3.3 2.5 2.8 3.4 1.5R 2.5 2.6 2.8*
ABC's comedies were similar to last week's depressed levels, but the night was really damaged by replacing Revenge with a 20/20 special "Before They Were Famous", a familiar formula of early footage of the Oscar nominees from childhood and early career. But the Robin Roberts-hosted special didn't work (1.4 rating), plunging the network into third place for the hour (behind a weakened SVU on NBC) and down one full rating point from last week's Revenge episode. Not a lot of Oscar fever evident out there. Last year on this night, ABC averaged a 2.3 rating: The Middle (2.4), Better with You (1.8), Modern Family (4.1), Mr Sunshine (2.2) and Off the Map (1.7).
ABC Wed High Low 1.18 1.25 2.01 2.08 2.15 2.22
The Middle 3.2 2.4 2.5 1.5R 1.2R 2.6 2.4 2.3*
Suburgatory 3.4 2.4 2.5 1.4R 1.2R 2.6 2.4 2.3*
Modern Fami 6.1 4.5 5.1 2.5R 2.7R 5.5 4.7 4.7*
Happy Ending 3.5 2.4 2.9 1.7R 1.9R 2.9 2.4 2.5*
Revenge 3.4 2.1 2.5 0.9R 0.9R 2.5 2.4 --
NBC sunk all the way down to a 1.2 from 8-11 pm. The shows in the very weak lineup were generally down another tenth of a rating point from last week, with Rock Center all the way down to a CW-like 0.6 rating. The news magazine featured a long piece about illegal rhino hunting in Africa, which would be fine to run among other stories but the network chose to promote that story over the past few days. In a future post, we will discuss the elements of news stories that resonate with viewers. For now, suffice it say rhino hunting in Africa has none of these critical elements. Last year on this night: Minute to Win It (1.0) from 8-10 pm and Law & Order SVU (2.5).
Season Last Six Weeks
NBC Wed High Low 1.18 1.25 2.01 2.08 2.15 2.22
Whitney 2.1 1.4 1.6 1.4 1.7 1.5 1.7 1.5*
Chelsea 2.3 1.4 1.7 1.4 1.7 1.5 1.4 1.3*
Rock Center 1.1 0.7 1.1 0.7 0.6*
L&O SVU 2.4 1.7 1.8 1.4R 1.6R 2.0 1.7 1.6*
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THE SKED: The Return of COMMUNITY! (And Other NBC Stuff)
THE SKED'S WEDNESDAY NETWORK SCORECARD
CBS: The attempt to resurrect Murrow's 59-year old celebrity interview vehicle PERSON TO PERSON with Charlie Rose and Lara Logan flopped badly with a 1.1 (wait, people didn't want to see the inside of Warren Buffet's house?). But Survivor will be back next week, so no long-term damage done. CRIMINAL MINDS was in its recent neighborhood (its lead over Mobbed on FOX will likely look better when final ratings are released and the Idol overrun into Mobbed's hour is removed). As expected, CSI took a big hit from the last new episode, which was Marg Helgenberger's finale, but still won its hour. Next week Elisabeth Shue debuts as the show's new female lead, and we'll see if that does anything for the show.THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
For CBS on Mondays, the other networks can huff and puff and put specials on the air, but they can't blow The Eye's house down.THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
FOX: Due to the nature of Season 1 production on TERRA NOVA, it was always clear that there wouldn't be any back-order this year. That leaves FOX with plenty of time to think about whether to renew the show for a second season. It's become an increasingly problematic decision, because at the show's level of license fee, a 2.3 rating is below mediocre. (However, on a corporate level FOX owns the series--which may have strong overseas value due to its genre--and that will also figure into the decision.) It doesn't help that creatively, the show has become sluggish and uninvolving, with minimal dinosaur action and dull plots. As to HOUSE, reports are that the network's decision on whether to make the deals necessary to bring it back will be made sooner rather than later, so the show can build to a series finale if needed, and that's looking more likely than not right now.THE SKED: Monday Ratings - Network Scorecard
The Sked: MONDAY RATINGS October 31: Rock Center Bombs & Sweep Update
Five days into the November sweep, FOX is still in the lead but its percent increases over 2010 are coming back down to Earth, as expected, as the impact of Thursday and Friday's Games 6 and 7 recedes. Last night was a down night for FOX (2.3 for Terra Nova and House versus a 4.1 for the World Series on 11.1.2010). CBS won last night with a 3.8 (though that could go down to a 3.7 when KFMB San Diego's coverage of the end of the Monday Night Football game is removed). Either way, it would be up slightly over the 3.6 rating CBS turned in on the first Monday of the 2010 November sweep. ABC scored a 2.7 last night in the fast nationals (again, probably a 2.6 because of KMBC Kansas City's local coverage of the game), either way a collapse from a 3.6 for its regular schedule this night last year. NBC averaged a 1.3 rating Monday night, down from a 2.1 this night last year. Note: NBC is still showing an uptick in the sweep to date versus last year because of a spectacular performance by Sunday's football game, which went up to a 9.3 rating in the official nationals versus a 7.3 for the same game last year. Read about the premiere of Rock Center on NBC and the other network ratings after the jump.
NOVEMBER SWEEP SCORECARD
2011 vs 2010 Through Day 5 of 28
2011 2010
FOX 4.4 3.9 +14%
CBS 2.6 2.4 + 6%
ABC 2.3 2.5 -11%
NBC 2.7 2.5 + 4%
NBC premiered Rock Center with Brian Williams at 10 pm last night and could only scare up a 1.0 Adult 18-49 rating in the hour, below the 1.2 that Playboy Club had settled into. Making matters worse, the news program declined from a 1.1 from 10:00-10:30 to a 0.9 from 10:30-11:00, leading into late local news. We haven't seen the quarter-hour ratings yet, but given the content (a particularly awkward and unfunny live interview with Jon Stewart), the 10:45-11:00 quarter hour could be below a 0.9. NBC had assiduously lowered expectations for this show in the press while at the same time spending many millions over the week before launch in a digital and radio campaign for the show. No matter what the expectations, these numbers are brutal. Sing-Off rated a 1.4 from 8-10 pm, marking a new low for the show.
CBS is leading Monday night in the fast nationals with a 3.8 rating for the night. How I Met Your Mother (4.1), 2 Broke Girls (4.2), Two and a Half Men (4.7) and possibly Mike & Molly (3.8) are most likely inflated by San Diego's pre-emption of the comedies for the Monday Night Football Game. In any case, the numbers are soft for the CBS comedies -- not unexpected because Halloween hits young adult TV usage levels fairly hard, particularly in the early half of prime time.
Hawaii Five-O (2.9) is down from last several weeks as well (track: 3.4 3.3 3.2 2.7 3.1 3.1 2.9).
ABC had a mediocre night for most of the evening (Scared Shrekless 1.7, Dancing with the Stars 2.8, Castle 2.9), and it will look even softer in the official nationals when Kansas City's football numbers are removed. Dancing has a particularly grim in-season track (4.0 3.3 3.1 3.0 3.3 3.2 2.8). Last year on this night Dancing scored a 4.0. Castle's track (3.2 3.1 2.5 2.1 2.5 2.4 2.9).
FOX is looking really shaky on Monday with Terra Nova at a 2.1 and House down to a 2.5 rating. Terra Nova this season: 3.1 3.1 2.5 2.8 2.1. House this season: 3.9 2.7 3.1 2.5.
Viewers are clearly not rock solid in their preferences, Halloween or not.
The Sked: Ratings Update for Monday October 31
Also, the Monday Night Football game on ESPN went into overtime, ending at almost 12:30 am ET. This means Two and a Half Men was certainly pre-empted in San Diego by CBS station KFMB and possibly Mike & Molly at 9:30 pm PT in favor of local post-game coverage. So now most or all of the CBS comedy lineup will be overstated in the fast national ratings by at least one tenth of a rating point. As a reminder, the fast nationals for ABC's prime time lineup will be inflated by a tenth of a rating point or more because Kansas City affiliate KMBC carried the game in prime time. The overtime portion in Kansas City would have disrupted ABC's late night schedule and not had an additional impact on the prime schedule.






