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Showing posts with label Project X. Show all posts
Showing posts with label Project X. Show all posts

SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD

11:55 AM | Labels: , , , , , , , , , , , , ,






John Carter traveled to Mars; the movie with his name also looks beyond the US for some help.

OPENINGS:  JOHN CARTER (Disney) may or may not have grossed over $30M this weekend--we'll find out for sure tomorrow.  (Disney is claiming a not-unreasonable 31% Sunday drop, but it would take only a small slip to push the number below that threshold.)  The more important number, though, in terms of whether it'll be remembered as a historic flop or a mere financial disappointment, is the $71M (which includes pre-Friday grosses in certain territories) being reported overseas.  $17M of that was from Russia alone, but apparently Europe was generally not strong.  On the other hand, the picture is doing well in Asia, and has yet to open in China and Japan.  If Carter can get to a global total of $300M, it won't reach breakeven, but would avoid the embarrassment of a total failure.


A THOUSAND WORDS (Paramount), playing as a family comedy (which it really isn't), also had a good Saturday, but that only got it to a pitiful $6.4M.  However, that did beat Meet Dave and Imagine This, so this studio, as well, dodged complete ignominy.  SILENT HOUSE held even on Saturday despite the dreadful CinemaScore grade and is claiming (for now) slightly over $7M for the weekend.

HOLDOVERS:  THE LORAX (Universal) ended up with a Saturday that, while huge, wasn't quite up to the initial report (an 80% bump rather than 100%), so it's down 44% for the weekend, still extremely good.  More remarkably, PROJECT X (Warners) was almost in the same place with a 45% drop, excellent for a picture aiming at the teen-male demo.  SAFE HOUSE (Universal), THE VOW (Screen Gems/Sony) and THIS MEANS WAR (20th) continued to have very low drops in the low 30% range, while WANDERLUST (Universal) and GONE (Summit/Lionsgate) were heaved out of theatres as quickly as contracts allowed.

OSCAR WINNERS:  THE ARTIST (Weinstein) is claiming a mediocre 37% drop that, as with last week, relies on an very high Sunday estimate (a drop of only 25%)--last weekend's total was reduced on Monday, and the same may well happen tomorrow.  THE IRON LADY (Weinstein), with a more reasonable 35% estimated Sunday drop, is holding well, down only 31% for the weekend.  THE DESCENDANTS (Fox Searchlight) and HUGO (Paramount) are both on their way out of theatres.  A SEPARATION (Sony Classics) widened again to 281 theatres, and while it still dropped for the weekend as its per-theatre number fell, it's at $4.8M, a superb total for a subtitled Iranian film.  

LIMITED RELEASES:  For an R-rated comedy, FRIENDS WITH KIDS (Roadside Attractions) had a terrific Saturday bump of 53%, suggesting very strong word of mouth.  That pushed it to $2.2M in 374 theatres, with a per-theatre number that was below only The Lorax and John Carter in the top 20.  Roadside will widen the run next weekend to 600 theatres.  SALMON FISHING IN THE YEMEN (CBS) had a $13K average. but that was in only 18 theatres, which is only mildly promising.  FOOTNOTE (Sony Classics) and JIRO DREAMS OF SUSHI (Magnolia) had strong NY openings, averaging over $20K per theatre each.  WE NEED TO TALK ABOUT KEVIN (Oscilloscope) went from 40 to 60 theatres, and had a decent $2600 per-theatre average.  BEING FLYNN (Focus), though, tripled its theatre count to 12 and still fell for the weekend, as its per-theatre number collapsed.


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WEEKEND STUDIO ESTIMATES March 9-11

9:26 AM | Labels: , , , , , , ,

The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in slightly stronger than the weekend numbers posted yesterday (based on Friday actuals only).  The box office volume for the top 12 films is now looking like a decent $123 million for the weekend, up 4% from last year's weekend and up 10% from the weekend's average for the past four years.  Disney is claiming John Carter will finish the weekend with $30.6 million.  Let's all play pretend and give Disney the pleasure of 24 hours of thinking they crossed the $30 million threshold for the opening weekend.  This seems like a classic case of "rounding up" on Sunday morning to make an opening number seem a little better, but it doesn't change the fact that John Carter is going to be a catastrophe financially: maybe $75 million domestic and $125 million overseas for $200 million worldwide.  Less the theater owners' portion and adding in ancillary revenues like home video, video on demand, TV rights and so on, the studio might keep around $200 million versus a massive $400+ million expenditure on production and marketing. 


The ShowbuzzDaily Domestic Final estimates now show that the films opening wide this weekend are headed for: John Carter ($75 million), Silent House ($13 million) and A Thousand Words ($11 million). 

The second week movies:  Dr. Seuss' The Lorax ($220 million, adjusted down slightly) and Project X ($67 million, steady).

The third week movies:  Act of Valor ($73 million, adjusted back down slightly), Tyler Perry's Good Deeds ($35 million, adjusted down slightly), Wanderlust ($20 million, down slightly) and Gone ($12 million, steady).    



March 9-11                          Wknd     vs     Showbuzz
(millions)                         Studio   Last    Domestic
                                    Proj.   Wknd     Final* 
The Lorax                 (Uni)     $39.1   -44%      $220-
John Carter               (Dis)     $30.6             $ 75
Project X                  (WB)     $11.6   -45%      $ 67
Silent House        (Open Road)     $ 7.0             $ 13
Act of Valor              (Rel)     $ 7.0   -48%      $ 73-
A Thousand Words          (Par)     $ 6.4             $ 11
Safe House                (Uni)     $ 4.9   -33%      $130
The Vow                  (Sony)     $ 4.0   -33%      $129
This Means War            (Fox)     $ 3.7   -33%      $ 53
Journey 2 Myster. Island   (WB)     $ 3.7   -44%      $102 
Tyler Perry's Good Deeds   (LG)     $ 3.0   -57%      $ 35-
The Artist               (Wein)     $ 2.3   -36%      $ 50



Total Box Office Volume 

The Top 12 Films this weekend are looking like a decent $123 million total Friday-Sunday, up 4% from the same calendar weekend last year and up 10% from the more typical volume for this weekend in other years.            

Top 12 Films: Weekend #10


     Volume    Movies Opening Each Weekend (millions)
2012  $123  John Carter $31, Silent House $7, 1000 Words $6
2011  $118  Battle LA $36, Red Riding Hood $14 Mars Needs Moms $7
2010  $136  Green Zone $14, She's Out My League $10
2009  $ 88  Race to Witch Mountain $24, Last House Left $14
2008  $106  Horton Hears a Who $45, Never Back Down $9
2008-11
Avg   $112





Next Weekend            
 
Opening wide next weekend are 21 Jump Street from Sony starring Jonah Hill and Channing Tatum.  This film will be compared to Limitless ($18.9 million opening weekend), The Lincoln Lawyer ($13.2 million) and Paul ($13.0 million).

Check back later today for our update on international grosses.

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SHOWBUZZDAILY FRIDAY BOXOFFICE SCORECARD

12:58 PM | Labels: , , , , , , , , , , , , , ,







Moral of the weekend:  If you're going to spend $250M+ on a movie, check first whether anyone wants to see it.

OPENINGS:  With a probable $27-28M opening, just how big a flop is JOHN CARTER (Disney) going to be?  Hard to tell until full weekend and international numbers are in.  But its sheer cost--probably at least $400M when worldwide marketing is included, and very possibly $500M--dwarfs such famous flops of the past as Ishtar and Heaven's Gate, both made in the 1980s when marketing costs were a fraction of what they are now, and even last year's huge bomb Mars Needs Moms, which cost around $100M less.  The movie is mediocre; the decision to green-light it at that budget was insane.  


At a far lesser level of failure (financially, at least), SILENT HOUSE (Open Road) is headed for a $6-7M weekend and probably won't crack $20M in total (especially with an ugly "F" from CinemaScore), but with a tiny budget and limited marketing, it won't cause anyone much damage.  A THOUSAND WORDS (Paramount/DreamWorks) is only hitting theatres after 3 years because Paramount would have had accounting consequences had it been held off the market any longer.  It's heading for a similar total to Silent House at a much higher cost.  The amazing factoid is that if it can manage to scrape together a weekend above $5.5M, it'll still be higher than 2 of Eddie Murphy's last 5 openings, beating both Meet Dave and Imagine That.  And this:  with the exception of the Shrek movies and Dreamgirls, Murphy's last $100M grosser was Dr. Dolittle 2 in 2001.

HOLDOVERS:  With no direct competition, THE LORAX (Universal) is having a strong 2d weekend, down only 40-45% from its giant opening (and easily winning the weekend).  More surprisingly, PROJECT X (Warners) is holding up fine, with a similar percentage drop.  SAFE HOUSE (Universal), THE VOW (Screen Gems.  /Sony) and THIS MEANS WAR (20th) continue to hold up best, with drops of only around 30%, while GOOD DEEDS (Lionsgate/Summit), WANDERLUST (Universal) and GONE (Summit/Lionsgate) are collapsing as they get dumped by theatres.

OSCAR WINNERS:  THE ARTIST (Weinstein)'s post-Oscar bump didn't last long, as word-of-mouth and a wide audience continue to elude the film (permanently, we can now say).  A 40% weekend drop puts it in line for around $45M in total.  THE DESCENDANTS (Fox Searchlight), in its final pre-homevideo weekend, and HUGO (Paramount), already available at home, face similar declines.  THE IRON LADY (Weinstein), though, is holding on well with only a 25% fall.

LIMITED RELEASE:  FRIENDS WITH KIDS (Roadside Attractions) is trying a quasi-limited opening at 374 theatres, with fairly decent results for that kind of release, probably close to a $5K average per theatre that should give it around a $2M start.  On a much smaller scale, SALMON FISHING IN THE YEMEN (CBS) should have an OK average of around $10K in only 18 big-city theatres.  The Israeli FOOTNOTE (Sony Classics), with rave reviews, is headed for a very nice $20K average in 2 NY theatres.  BEING FLYNN (Focus) tripled its theatre count to 12, and will be lucky to hold even for the weekend, as its per-theatre average plummeted.

NEXT WEEKEND:  The big arrival is the Channing Tatum/Jonah Hill comedy revamp of 21 JUMP STREET (Sony), which is garnering remarkably strong early reviews.  2 more offbeat comedies will open in smaller releases;  JEFF WHO LIVES AT HOME (Paramount Vantage) and Will Ferrell's Spanish-language CASA DE MI PADRE (Lionsgate).  


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SHOWBUZZDAILY EARLY FRIDAY BOXOFFICE

1:06 AM | Labels: , , , , , , ,





Deadline's preliminary numbers for Friday have JOHN CARTER (Disney) at around $10M for the day, which depending on how much it plays as a family movie on Saturday, should mean a $25-30M weekend.  That's not a horribly low number--it's one of the half-dozen highest openings of the year so far--unless you're trying to earn back a $350-400M investment, in which case, oops.  In any case, it's clearly 2d place for this weekend, behind Weekend 2 of THE LORAX (Universal), which also had a $10M Friday, but which will definitely ramp up with weekend matinees to a likely $40M total.  PROJECT X (Warners) is headed for a $10-11M 2d weekend with a $3.5M Friday, which means a standard 50% weekend drop--really better than average, considering the movie's fast-burning teen genre.



The weekend's other openings are well behind.  SILENT HOUSE (Open Road) has around a $2.5M Friday en route to a $6-7M weekend, unimpressive even for a low-budget thriller.  And as expected, the long-delayed Eddie Murphy flop A THOUSAND WORDS (Paramount), riding an extraordinary 0% from Rotten Tomatoes (that's 34 straight bad reviews), should pull in $2M on Friday for a $5-6M weekend on its way to oblivion.

Stay with SHOWBUZZDAILY all weekend for updated boxoffice and analysis!

 

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WEEKEND BOX OFFICE PREDICTIONS March 9-11

11:28 PM | Labels: , , , , , , , ,

The tenth weekend of the year should generate about $122 million for the top 12 films, a slightly better than normal weekend for the second weekend in March -- up 4% from last year's comparable weekend and up 10% from the four-year average for this weekend.  John Carter will be the top opener, but it should be far behind the second weekend of The Lorax, which has a firm grip on first place.  As for the other openers, Silent House should open with a quiet $10 million, while Eddie Murphy's A Thousand Words should bomb with less than $5 million.   



Opening at over 3,500 theaters, John Carter from Disney should average a slightly-above-average $7,500 per theater (for $26.0 million Friday-Sunday), putting this very expensive movie on a solid pace to lose a lot of money.  [The average wide-release film the past two years has had an opening three-day weekend of $5,525 per theater.]  Reviews at RottenTomatoes are currently running at 60% positive, a decent score for a science-fiction/ adventure film and suggesting the film could drop closer to 50% instead of 65% in its second weekend.  But a decent hold does no good if the film's opening weekend base is only $26 million.  John Carter is on track for a preliminary $65 million domestically.            

Opening in around 2,100 theaters, Silent House from Open Road Films should average an unspectacular $4,800 per theater ($10.0 million Friday-Sunday).  Early reviews for this horror film written, produced and co-directed by Laura Lau are also currently 60% positive.  Silent House is headed for a total domestic gross of $27 million. 

Opening in around 1,500 theaters, A Thousand Words from Paramount should average a stillborn $3,000 per theater ($4.5 million Friday-Sunday).  No reviews yet for this comedy-drama starring almost-Oscar host Eddie Murphy.  A Thousand Words is headed for a total domestic gross of $9 million and an early exit from theaters. 

                                               (millions)
New Films                        Critics    Opening  Domestic
March 9-11                       Positive   Weekend   Total*

John Carter             Dis  PG13  59%      $26.0     $ 65
Silent House            Open R     60%      $10.0     $ 27
A Thousand Words        Par  PG13  n/a      $ 4.5     $  9


Note: Although critic reviews are not related to the size of the opening weekend, they are significantly correlated with the size of the declines in the opening weeks of a movie.

* The Domestic Total is a very early ShowBuzzDaily projection of the total North American gross, based on the Weekend Forecasts.


The Lorax will reign supreme in its second weekend, down a better-than-average 41% to $41 million this weekend.  The real race in the irrelevant (but still fun to watch) weekend standings is for third place between Silent House and Project X.  

                                              (millions)
Major Returning Films            Change     This    Domestic
March 9-11                      vs wknd 1  Weekend   Total*
 
The Lorax                Uni      -41%      $41.0     $230
Project X                WB       -51%      $10.5     $ 68
Act of Valor             Rel      -45%      $ 7.5     $ 77
Safe House               Uni      -37%      $ 4.7     $129
Journey 2                WB       -41%      $ 3.9     $102

The Vow                  Sony     -40%      $ 3.6     $130
Tyler Perry's Good Deeds LG       -49%      $ 3.5     $ 39
This Means War           Fox      -37%      $ 3.5     $ 51


Box Office Volume

For the past four years, the top 12 films in this comparable weekend have averaged $112 million total, ranking 33rd of 52 weeks.  Last year this weekend's total was $118 million, and the same weekend in 2010 was $136 million.  This Friday-Sunday is looking like a solid $122 million, up 4% from this weekend last year and up 10% from an "average" comparable weekend over the past four years.          


This Weekend Last Two Years


3/11/11

 Battle: Los Angeles SONY PG13 Aaron Eckhart Michelle Rodriguez 
 Opening Weekend -- Forecast: $32  Actual: $36
 Domestic Gross -- Estimate: $91  Actual: $84
 International -- Estimate: n/a  Actual: $128

 Red Riding Hood WB PG13 Amanda Seyfried Gary Oldman 
 Opening Weekend -- Forecast: $19  Actual: $14
 Domestic Gross -- Estimate: $39  Actual: $38
 International -- Estimate: n/a  Actual: $52

 Mars Needs Moms DIS PG   
 Opening Weekend -- Forecast: $14  Actual: $7
 Domestic Gross -- Estimate: $28  Actual: $21
 International -- Estimate: n/a  Actual: $18

3/12/10

 Green Zone UNI R Matt Damon Jason Isaacs 
 Opening Weekend -- Forecast: $21  Actual: $14
 Domestic Gross -- Estimate: $39  Actual: $35
 International -- Estimate: n/a  Actual: $60

 Remember Me SUMMIT PG13 Robert Pattinson Emilie de Ravin 
 Opening Weekend -- Forecast: $11  Actual: $8
 Domestic Gross -- Estimate: $18  Actual: $19
 International -- Estimate: n/a  Actual: $37

 She's Out of My League PAR R Jay Baruchel Alice Eve 
 Opening Weekend -- Forecast: $10  Actual: $10
 Domestic Gross -- Estimate: $35  Actual: $32
 International -- Estimate: n/a  Actual: $17

 Our Family Wedding FOX PG13 Forest Whitaker America Ferrera  
 Opening Weekend -- Forecast: $8  Actual: $8
 Domestic Gross -- Estimate: $18  Actual: $20
 International -- Estimate: n/a  Actual: $1


Check back throughout the weekend for box office updates as the actual numbers come in.

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FULL WEEK BOX OFFICE ACTUALS and YEAR TO DATE Feb 27-March 4

4:23 PM | Labels: , , , , , ,

Nine full weeks into 2012, domestic box office continues to run well ahead of last year's glacial pace, and the year-to-date total is now pacing a double-digit percentage increase over of the comparable period's average for the last several years.

Weekend Actuals versus Studio Estimates

The Lorax came in at $70.2 million for its opening weekend, down half a million dollars from the $70.7 million studio estimate issued Sunday (an over-statement of less than 1% -- so give Universal some credit for accuracy).  Project X came in at $21.05 million (a little more than 1% above the studio estimate of $20.775 million).  Very accurate figures from the studios for the openers with no fudging.  In contrast, The Artist was over-stated on Sunday by a hefty 7%.  Weinstein's studio estimate was $3.9 million for its victory lap weekend, while the actual came in at $3.625 million (moving the Best Picture out of the top 10, from #10 to #11, swapping places with Wanderlust).  With only $2,065 per theater this weekend for The Artist, it is clear there is not much pent-up demand for this novelty of a film.  We can move on and pretend the 84th Academy Awards never happened.  




The Past Week: Total Box Office Volume

All films in wide release playing between February 27 and March 4 grossed an excellent $193 million, up 37% from the same week in 2011 and up 31% from the four-year average for the comparable week.  Year to date, 2012 is now running 27% ahead of 2011 and now all the way up to 11% ahead of the average for the same period the last four years.        

All Wide-Release Films February 27-March 4
(millions)           4yr              vs      vs
             2011    Avg     2012    2011    Avg

Week #9      $141    $147    $193    +37%    +31%

Year to Date $1335   $1524   $1696   +27%    +11%



Updated Estimates of Final Grosses

The ShowbuzzDaily Domestic Grosses (the estimated North American gross when the film ends its run) are summarized below for films released the last six weeks.  Pay attention to the final domestic grosses, which are much more important than individual weekend grosses and especially weekend rankings. 


Dr. Seuss' The Lorax $226 million (95 percentile)
The Vow $130 million (85 percentile) 
Safe House $129 million (85 percentile) 
Journey 2: The Mysterious Island $102 million (79 percentile)
Act of Valor $77 million (70 percentile) 
Project X $68 million (67 percentile) 
Chronicle $66 million (65 percentile)
The Woman in Black $54 million (58 percentile) 
The Grey $51 million (56 percentile) 
This Means War $51 million (56 percentile) 

Ghost Rider: Spirit of Vengeance $50 million (55 percentile) 
The Artist $49 million (54 percentile) 

Star Wars: Episode 1 -- The Phantom Menace 3D $42 million (49 percentile) 
Tyler Perry's Good Deeds $39 million (46 percentile) 
One for the Money $26 million (29 percentile) 
Secret World of Arrietty $23 million (23 percentile)  
Wanderlust $22 million (23 percentile) 

Big Miracle $19 million (19 percentile) 
Gone $12 million (9 percentile) 


Weekend Predictions for March 9-11 should be posted late Wednesday.

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SHOWBUZZDAILY WEEKEND BOXOFFICE SCORECARD

12:01 PM | Labels: , , , , , , , , , , , , , , , , ,






Now the only question is when they announce the start of  pre-production on LORAX 2.

OPENINGS:  It turned out THE LORAX (Universal) wasn't frontloaded at all.  Quite the contrary, its 80% Saturday bump put the movie through the roof, a triumph of great marketing over cruddy filmmaking.  Lorax is currently the 3d highest March opening ever, but only $185K behind 300 at #2, so even a slight overperformance on Sunday could lift it up.  PROJECT X (Warners) slipped a bit on Saturday, but even if its Sunday is overestimated, it should still be safely over $20M for the weekend, a very good score for a relatively low-budget studio release.  (The result, unfortunately, will be more lousy "found-footage" movies.)


HOLDOVERS:  Thanks to a nice spread of genres in the Top 10, most of the older movies are holding quite well.  The only 3 movies in the Top 12 to dip more than 45% were JOURNEY 2 (Warners), which was direct competition for Lorax, GOOD DEEDS (Lionsgate/Summit) with a 55% drop that was in keeping with Tyler Perry's pictures, and GHOST RIDER 2 (Sony), which was already mid-collapse.  Particularly notable were the tiny respective drops for SAFE HOUSE (Universal) - 34%, THIS MEANS WAR (20th) - 33%, and the (deservedly) much-maligned GONE (Summit/Lionsgate) - 36%.

OSCAR WINNERS:  THE ARTIST (Weinstein), the 2d least popular Best Picture winner of the last quarter-century (and the lowest among films still in theatrical release when the awards were given out) raised its post-awards theatre count by 80% and could only manage a 34% bump.  And even that number is shaky, because Artist is claiming by far the lowest Sunday decline of the weekend's top movies, so it may well slipi down (and fall out of the Top 10) tomorrow.  Similarly, its stablemate THE IRON LADY (Weinstein) is claiming a 30% weekend increase that relies on a tiny estimated Sunday drop.  Back in the non-Weinstein world, THE DESCENDANTS (Fox Searchlight) lost many of its theatres and fell 36%, and HUGO (Paramount) dropped 14%.  A SEPARATION (Sony Classics) tripled its theatres off its Foreign Language Film win, and gratifyingly went over the $1M mark for the weekend in 243 houses.  

LIMITED RELEASES:  BEING FLYNN (Focus) created little excitement with a $11K average at only 4 theatres, and TIM & ERIC'S BILLION DOLLAR MOVIE (Magnolia) could only get to a $4K average in 24.    IN DARKNESS (Sony Classics) lost the Foreign-Language Oscar but tried increasing its theatre count by 50% anyway--the result was a 17% drop for the weekend.  WE NEED TO TALK ABOUT KEVIN (Oscilloscope), another picture that was hoping for Oscar love it didn't get, more than doubled its theatres to 40, and averaged a decent $3300.  


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WEEKEND STUDIO ESTIMATES March 2-4

8:48 AM | Labels: , , , , , ,

The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in slightly stronger than the weekend numbers posted yesterday (based on Friday actuals only).  The box office volume for the top 12 films is now looking like an excellent $153 million for the weekend, up 27% from last year's weekend and up 23% from the weekend's average for the past four years.  The Lorax exceeded expectations Friday and absolutely blew them away Saturday, while Project X opened very decently.




The ShowbuzzDaily Domestic Final estimates now show that the films opening wide this weekend are headed for:  Dr. Seuss' The Lorax ($227 million) and Project X ($67 million).

The second week movies:  Act of Valor ($77 million, adjusted upward), Tyler Perry's Good Deeds ($39 million, steady), Wanderlust ($22 million, steady) and Gone ($12 million, adjusted up slightly).    


The third week movies:  Ghost Rider Spirit of Vengeance ($51 million, adjusted down again slightly), This Means War ($51 million, steady) and Secret World of Arrietty ($23 million, adjusted down). 


The fourth week movies:  The Vow ($130 million, adjusted down a touch), Safe House ($129 million, adjusted down slightly), Journey 2: The Mysterious Island ($103 million, adjusted back down) and Star Wars: Episode 1 -- The Phantom Menace in 3D ($42 million, down slightly).    



March 2-4                           Wknd     vs     Showbuzz
(millions)                         Studio   Last    Domestic
                                    Proj.   Wknd     Final* 
The Lorax                 (Uni)     $70.7             $227
Project X                  (WB)     $20.8             $ 67
Act of Valor              (Rel)     $13.7   -44%      $ 77+
Safe House                (Uni)     $ 7.2   -34%      $129
Tyler Perry's Good Deeds   (LG)     $ 7.0   -55%      $ 39
Journey 2 Myster. Island   (WB)     $ 6.9   -48%      $103
The Vow                  (Sony)     $ 6.1   -38%      $130
This Means War            (Fox)     $ 5.6   -33%      $ 51
Ghost Rider 2            (Sony)     $ 4.7   -48%      $ 51
The Artist               (Wein)     $ 3.9   +34%      $ 50


Total Box Office Volume 

The Top 12 Films this weekend are looking like a very good $153 million total Friday-Sunday, up 27% from the same calendar weekend last year and up 23% from the more typical volume for this weekend in other years.            

Top 12 Films: Weekend #9


     Volume    Movies Opening Each Weekend (millions)
2012  $153  The Lorax $71, Project X $21
2011  $121  Rango $38, Adjustment Bureau $21, Beastly $10
2010  $186  Alice in Wonderland $116, Brooklyn's Finest $13
2009  $102  Watchmen $55
2008  $ 91  10,000 B.C. $36, College Road Trip $14
2008-11
Avg   $125




Next Weekend            
 
Opening next weekend are John Carter from Disney, Silent House from Open Road Films and A Thousand Words from Paramount.  These films will be compared to Battle: Los Angeles ($35.6 million opening weekend), Red Riding Hood ($14.0 million) and Mars Needs Moms ($6.9 million).

Check back later today for our update on international grosses.

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