NBC: Airing against repeats on both of the other networks, SMASH was up a big 0.4 to 2.7, a healthy number for any 10PM drama these days. So... yay? Maybe, but the show itself continues to get markedly worse, moving with near-rocket speed from "potential Emmy contender" to "disappointing" to just plain "not good." Smash, very sadly, is becoming a collection of unbelievable characters, unmotivated bitchfest scenes and bad, on-the-nose dialogue, with increasingly painful plot developments (was it just me, or did last night's final sequence suggest the writers had been watching "On the Street Where You Live" from My Fair Lady on Autorepeat?). But I digress: the rating was, no question about it, very good. Apart from the ABC/CBS repeats, it helped that lead-in THE VOICE was also up 0.7 from last week, confirming its new place as the big bad reality show of the season.THE SKED'S MONDAY NETWORK SCORECARD
NBC: Airing against repeats on both of the other networks, SMASH was up a big 0.4 to 2.7, a healthy number for any 10PM drama these days. So... yay? Maybe, but the show itself continues to get markedly worse, moving with near-rocket speed from "potential Emmy contender" to "disappointing" to just plain "not good." Smash, very sadly, is becoming a collection of unbelievable characters, unmotivated bitchfest scenes and bad, on-the-nose dialogue, with increasingly painful plot developments (was it just me, or did last night's final sequence suggest the writers had been watching "On the Street Where You Live" from My Fair Lady on Autorepeat?). But I digress: the rating was, no question about it, very good. Apart from the ABC/CBS repeats, it helped that lead-in THE VOICE was also up 0.7 from last week, confirming its new place as the big bad reality show of the season.THE SKED'S MONDAY NETWORK SCORECARD
NBC: Leaving the numbers aside for a moment, on a dramatic level SMASH after 3 episodes is starting to lose its practically-cable sheen, and look a lot more like a high-class ABC soap. The post-pilot episodes haven't even been as good as a typical Parenthood or The Good Wife, much less Mad Men. And those numbers continue to crumble: last night's 2.3 was down 40% from the premiere, and as Mitch Metcalf's analysis shows, the drop in the show's 2d half-hour suggests the ratings aren't done falling. It's only fair to say that if Smash could just stabilize where it is, that would still be a very good number for NBC, on a level with The Office, still the network's highest-rated scripted show. And as The Sked has noted, the series appeals to the upscale viewers that advertisers covet. But... coming in 2d place to Hawaii 5-0 (and not that far ahead of Castle in 3d place) is hardly where NBC wanted Smash to be. On the very important plus side for the the network, though, THE VOICE is holding beautifully, down less than 15% over 3 weeks, and enabling NBC to keep airing those promos asserting domination over once-untouchable American Idol. THE SKED'S MONDAY NETWORK SCORECARD
NBC: THE VOICE, down only around 10% from last week's huge rating, is in great shape at 8PM, and those 2 strong hours pretty much guarantee NBC Monday wins the rest of the season. So far so good. But nightly wins aside, an enormous amount of NBC's stature and even its identity has been wagered this season on SMASH, and that part of the night is still unsettled. Last night, Smash's 2.8 was down about 25% from last week, and as Mitch Metcalf details, that number went down sharply at the half-hour mark. Right now the show can still fairly be called a hit, winning its hour against CBS and ABC. But its margin of victory was a shrinking 0.2 (and really it only won the 10-10:30PM half-hour), so the show needs to stabilize quickly. As I noted in my Pilot + 1 review, creatively the 2d episode started to show some dramatic strain, and NBC will hope those are rectified before more viewers depart. THE SKED'S MONDAY NETWORK SCORECARD
NBC: THE VOICE blew away its competition, especially in the 9-10PM hour. Its 6.6 rating over 2 hours was naturally way down from Sunday night, where it had the most-watched telecast of all time as its lead-in, but for NBC it was manna from heaven. Of course, last season Voice faltered somewhat as its run went on, so we'll see how its numbers hold up over time--still, an exceptional start. SMASH and its 3.8 were also an easy winner at 10PM. As Mitch Metcalf has noted, though (see his half-hour by half-hour breakdown of the numbers here), the drop over the course of the hour may be something to be concerned about--by 10:30PM, the show had lost 55% of The Voice's 9:30PM rating. Next week, we'll find out how frontloaded all of these numbers were by months of expensive hype. For now, though, the marketing people at NBC can exult in a job superbly well done. THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
For CBS on Mondays, the other networks can huff and puff and put specials on the air, but they can't blow The Eye's house down.THE SKED: Monday Ratings - Network Scorecard
THE SKED: Monday Ratings - Network Scorecard
The Sked: Advisory -- ABC Ratings Will Be Inflated Tuesday Morning
When you see the fast nationals Tuesday morning, ABC's ratings for Dancing with the Stars and Castle will be overstated by at least a few tenths of a rating point. WXYZ, the ABC station in Detroit, is carrying the Chicago Bears-Detroit Lions Monday Night Football game live in primetime. In contrast, Dancing with the Stars is scheduled to air at 2 am on WXYZ, followed by Castle.
The NFL sells local over-the-air broadcast rights to the markets involved in each ESPN Monday telecast. (The station carrying the game in Chicago is an independent UHF station so it will not impact the fast nationals.) Basically, the fast nationals measure all viewing and DVR activity on each network affiliate in primetime. The fast nationals assume each network program is aired as scheduled -- so all the viewing in primetime on WXYZ in Detroit (and it will be substantial, a high double-digit demographic rating) will be temporarily credited to Dancing and Castle. The official nationals released later in the day (precise program ratings rather than time period ratings) will correct this error and measure the Detroit viewing of Dancing with Stars and Castle in late night.





