THE SKED: FOX "Touches" Its Spring Schedule
THE SKED'S MONDAY NETWORK SCORECARD
NBC: Leaving the numbers aside for a moment, on a dramatic level SMASH after 3 episodes is starting to lose its practically-cable sheen, and look a lot more like a high-class ABC soap. The post-pilot episodes haven't even been as good as a typical Parenthood or The Good Wife, much less Mad Men. And those numbers continue to crumble: last night's 2.3 was down 40% from the premiere, and as Mitch Metcalf's analysis shows, the drop in the show's 2d half-hour suggests the ratings aren't done falling. It's only fair to say that if Smash could just stabilize where it is, that would still be a very good number for NBC, on a level with The Office, still the network's highest-rated scripted show. And as The Sked has noted, the series appeals to the upscale viewers that advertisers covet. But... coming in 2d place to Hawaii 5-0 (and not that far ahead of Castle in 3d place) is hardly where NBC wanted Smash to be. On the very important plus side for the the network, though, THE VOICE is holding beautifully, down less than 15% over 3 weeks, and enabling NBC to keep airing those promos asserting domination over once-untouchable American Idol. THE SKED'S MONDAY NETWORK SCORECARD
NBC: THE VOICE, down only around 10% from last week's huge rating, is in great shape at 8PM, and those 2 strong hours pretty much guarantee NBC Monday wins the rest of the season. So far so good. But nightly wins aside, an enormous amount of NBC's stature and even its identity has been wagered this season on SMASH, and that part of the night is still unsettled. Last night, Smash's 2.8 was down about 25% from last week, and as Mitch Metcalf details, that number went down sharply at the half-hour mark. Right now the show can still fairly be called a hit, winning its hour against CBS and ABC. But its margin of victory was a shrinking 0.2 (and really it only won the 10-10:30PM half-hour), so the show needs to stabilize quickly. As I noted in my Pilot + 1 review, creatively the 2d episode started to show some dramatic strain, and NBC will hope those are rectified before more viewers depart. THE SKED: "House" For Sale
Today FOX and the producers of HOUSE jointly announced that this 8th season will be its last. There's nothing particularly shocking about this--ratings were down significantly from last year, and the show is expensive to produce and would likely have gotten more so (both Hugh Laurie and creator David Shore were at the end of their deals and would have had to be renegotiated). The show will have the opportunity to go out with a real "ending," since there's some time before the season's final episodes will have to be filmed.
THE SKED'S MONDAY NETWORK SCORECARD
NBC: THE VOICE blew away its competition, especially in the 9-10PM hour. Its 6.6 rating over 2 hours was naturally way down from Sunday night, where it had the most-watched telecast of all time as its lead-in, but for NBC it was manna from heaven. Of course, last season Voice faltered somewhat as its run went on, so we'll see how its numbers hold up over time--still, an exceptional start. SMASH and its 3.8 were also an easy winner at 10PM. As Mitch Metcalf has noted, though (see his half-hour by half-hour breakdown of the numbers here), the drop over the course of the hour may be something to be concerned about--by 10:30PM, the show had lost 55% of The Voice's 9:30PM rating. Next week, we'll find out how frontloaded all of these numbers were by months of expensive hype. For now, though, the marketing people at NBC can exult in a job superbly well done. THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
FOX: Due to the nature of Season 1 production on TERRA NOVA, it was always clear that there wouldn't be any back-order this year. That leaves FOX with plenty of time to think about whether to renew the show for a second season. It's become an increasingly problematic decision, because at the show's level of license fee, a 2.3 rating is below mediocre. (However, on a corporate level FOX owns the series--which may have strong overseas value due to its genre--and that will also figure into the decision.) It doesn't help that creatively, the show has become sluggish and uninvolving, with minimal dinosaur action and dull plots. As to HOUSE, reports are that the network's decision on whether to make the deals necessary to bring it back will be made sooner rather than later, so the show can build to a series finale if needed, and that's looking more likely than not right now.THE SKED: Monday Ratings - Network Scorecard
The Sked: MONDAY RATINGS October 10 -- Odd Night
As expected, it was an odd night on the broadcast networks. FOX's Monday line-up was delayed 55 minutes by a very long (11 innings, 4 hours 25 minutes) ALCS Game 2 that started around 4 pm ET. The primetime portion of the game (8:00-8:55) did a solid 3.4 preliminary 18-49 rating, but it didn't help FOX's dramas. Terra Nova, which started at 8:55, logged a 2.6 rating (down from a 3.1 the first two weeks). House (which premiered last week with a healthy 3.9 rating) crashed to a 2.3 rating at 9:55. Add in all the upset FOX affiliates whose late local news had to face the ABC, CBS and NBC local newscasts, and the night was pretty much a disaster.
ABC averaged a 2.9 for the night, the same as last week. Dancing with the Stars has a fast national rating of 3.1 (same as last week) and Castle has a 2.4 (down 0.1 from last week). But when the official nationals come in around lunchtime, ABC should go down a few tenths since ABC's station in Detroit carried the Bears-Lions football game locally in primetime -- all of those Detroit rating points will be replaced by the tiny ratings Dancing received at 2 am in the Motor City.
CBS won the night with a 3.9, but that's down from a 4.3 last week. By program: How I Met Your Mother (down 0.6), 2 Broke Girls (down 0.3), Two and a Half Men (down 0.4), Mike & Molly (down 0.3), and Hawaii Five-O (down 0.6). Other broadcasters weren't up so CBS most likely lost some viewers to football on ESPN and baseball on FOX/TBS.
NBC took a big hit (falling from a dreadful 1.6 last night to a horrendous 1.2 on the night this week). The Sing-Off deflated from a 1.8 last week to a 1.4 last night, and the 10 pm time period absolutely cratered. Last week, the final episode of The Playboy Club turned in a 1.2, while this week's Prime Suspect repeat went all the way down to a 0.7 rating. The time period will be stone cold for Brian Williams and Rock Center.
On The CW, Gossip Girl and Hart of Dixie each dropped to 0.6.
A night to forget.





