THE SKED'S TUESDAY NETWORK SCORECARD
THE SKED @ PALEYFEST 2012: "New Girl"
THE SKED'S TUESDAY NETWORK SCORECARD
FOX: Despite perhaps the most melodramatic midseason finale of any "comedy' in TV history (a suicide attempt, an as-yet unexplained pregnancy, and a dead-or-not-dead? cliffhanger), GLEE was up only 0.1 from last week's season low. The show won't air again until mid-April. NEW GIRL was down to a new series low, and RAISING HOPE, while marginally up, was only 0.2 above its own season low. After next week's 2-hour special Tuesday Idol, both sitcoms will be part of FOX's 4-sitcom Tuesday through March, with Hope moving to earlier in the evening.The Sked: Upscale Ratings -- FOX Profile
High Rated Shows. Among FOX's many high-rated shows, the network has a pretty good distribution of upscale to mid-range to downscale properties. Two shows, Glee (139) and New Girl (130), grace the upper right section of our chart, boasting both high ratings and solid upper-income audience skews. Next, the FOX schedule is anchored by American Idol (105) with great (though declining ratings) and middle-range income skew, indicating its appeal to all people. The other FOX strengths, X Factor and the animation domination anchors, start to tilt downscale: from the Wednesday X Factor (94) to Thursday's edition (88), down to The Simpsons (84) and Family Guy (71). Not every show can be an upscale hit, but if the rest of the FOX schedule had such a balanced distribution, the network would be in pretty decent shape in terms of income skew.
Middle Rated Shows. However, among the sizable number of middle-rated shows on FOX, there is a decided downscale skew. There are no mid-rated FOX shows with a high upscale index and only three around 100: Monday's House (106) and Alcatraz (105) along with Raising Hope (104). The rest of Sunday's animation block really falls off an income cliff: Cleveland Show (65) and American Dad (56), joined by freshman series Napoleon Dynamite (68) and Allen Gregory (69). Other struggling shows from a variety of program genres find themselves with undistinguished index values in the 80s.
Low Rated Shows. The good news for FOX is a dearth of genuinely low-rated programs, but the bad news is that Saturday's installments of Cops have the lowest income index numbers of any network program (all the way down to the 50s) and Friday's Kitchen Nightmares (66) is also very low. Friday and Saturday are tough nights for the sales department (advertisers want to be on before the weekend starts when buying decisions are forming), and a downscale skew just makes the tough sales proposition almost impossible.
In the final post in this series, we will look at NBC, home of some of the most upscale -- and simultaneously lowest-rated -- programs on network TV.
THE SKED'S TUESDAY NETWORK SCORECARD
ABC: In recent years, viewers have flocked to horror series from True Blood to The Walking Dead to The Vampire Diaries, and at the multiplex, "found footage" thrillers like Paranormal Activity, The Devil Inside and Chronicle sell tickets like crazy, so... So this is why the entertainment business drives businesspeople crazy, because comparatively speaking, no one showed up for THE RIVER, ABC's stab at the genre, which had a blah 2.4 opening, with a steadily decreasing track that bodes very badly for next week. It's a short-term problem for the network, since only 7 episodes were ordered, but it's not going to make Tuesdays in the rest of February and March pleasant for ABC. The 8PM LAST MAN STANDING was just 0.2 above its season low, and a special 8:30PM episode didn't do much better.THE SKED: FOX Adjusts Its Tuesdays
THE SKED'S TUESDAY NETWORK SCORECARD
THE SKED'S TUESDAY NETWORK SCORECARD
THE SKED'S TUESDAY NETWORK SCORECARD
ABC: Cougar Town needs a timeslot, and Tuesday 8:30PM should be opening up any minute now, as 20% of the people who watched WORK IT the first time ran away screaming this week, and the show plunged to a 1.6 rating. However, that real estate may not be as valuable as it should be, because lead-in LAST MAN STANDING hit a series low 2.2 last night. All of this, mind you, is while FOX's Glee is still in reruns--when it returns with new episodes next week, the hour will only get more difficult. CELEBRITY WIFE SWAP continued its low run, and BODY OF PROOF was up only 0.1 from last week's season low.THE SKED'S TUESDAY NETWORK SCORECARD
THE SKED'S WEDNESDAY NETWORK SCORECARD
THE SKED'S TUESDAY NETWORK SCORECARD
The broadcast networks continue their holiday vacation, with virtually no new programming on the air.THE SKED'S TUESDAY NETWORK SCORECARD
THE SKED'S TUESDAY NETWORK SCORECARD
UPDATED: THE SKED'S TUESDAY NETWORK SCORECARD
FOX: GLEE only slipped 0.2 points from last week, but it was an ugly symbolic dip, putting the show below a 3 rating for the first time this season. It also looks like NEW GIRL's days of ratings that begin with a 4 are over, as the show's pre-baseball numbers seem to have fallen permanently. However, a 3.5 rating, especially building on its lead-in, is still a strong success, and creatively the show had another thoroughly charming episode last night. (Note: FOX's Tuesday, which could really use some stability at this point, will have yet another disruption next Tuesday, since in order to clear Thanksgiving night for specials, the network will air X Factor on Tuesday and Wednesday.)THE SKED'S TUESDAY NETWORK SCORECARD
THE SKED: Tuesday Ratings - Network Scorecard
The Sked: TUESDAY RATINGS November 1 & Sweep Update
Last night a year ago was Election Day 2010, chock full of midterm election coverage, repeat episodes and lower than average ratings. So last night's ratings look pretty good in comparison. CBS won the night last night with a 3.2 rating, up from a 1.9 on the same night last year. FOX scored a 3.0 in the fast nationals last night, more than doubling the 1.4 last year. NBC averaged a 2.3 last night, up a touch from last year's 2.1. Only ABC (2.3 last night) saw a decline (from a 2.4 last year with an original, expanded edition of Dancing Results and ABC News election coverage). The updated sweep to date numbers follow, but click "read more" to see the real news of last night: FOX's attempt to return its Tuesday lineup.
NOVEMBER SWEEP SCORECARD
2011 vs 2010 Through Day 6 of 28
2011 2010
FOX 4.2 3.6 +19%
CBS 2.7 2.4 +14%
ABC 2.3 2.5 -10%
NBC 2.6 2.5 + 4%
Remember that really cool FOX Tuesday lineup from the beginning of the season? Let me refresh your memory: Glee kicked off the night at 8:00, followed by the comedy hit starring Zooey Deschanel New Girl at 9:00, and capped off by last year's semi-hit comedy Raising Hope. Well, after three full weeks of pre-emptions from baseball and special nights of The X Factor, America seems to have forgotten about the shows, too. All three shows hit season lows last night when they were finally able to return. While a 3.5 for New Girl is nothing to sneeze at, it has a long way to go to regain its undeniable hit status.
CBS Tuesday rolls on without any interruption but at the low end of the season's ratings range. NCIS, pending an official national uptick, is sitting at tying a season low, as is the 10 pm entry Unforgettable. NCIS: LA is sitting a tenth of a point above the season low. Still the ratings are enough to win the night, even (shockingly) at 10 pm.
Unforgettable 2.9 2.5 2.5 2.3 2.5 2.5 2.3*
Down three weeks in a row, Last Man Standing is still looking for its bottom. My guess is that it settles in at a 2.5 in the next few weeks, while Man Up! might settle around a 1.6. But we shall see. Dancing with the Stars Results rebounded a bit to a 2.8 last night despite the softening 8 pm hour ahead of it. Also, Body of Proof bounced up a few tenths, back above the 2.0 Mendoza line.
Dancing Results 2.9 2.9 2.9 3.3 2.6 2.6 2.8*
Body of Proof 2.2 1.8 2.0 1.8 1.9 1.8 2.0*
NBC tied its best Tuesday performance of the season with a 2.3 for The Biggest Loser and a 2.2 for Parenthood. Not exactly cause for celebration at Universal City, but it beats bad news.
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