The biggest gainer in the international box office this week was The Smurfs. Now with an overseas total of $321 million, The Smurfs has moved past Thor into the #9 position.
Rise of the Planet of the Apes is starting to stall out overseas and will probably remain in 11th place, just behind Thor.
The Help is just behind #25 (Mr. Popper's Penguins). With only $4 million overseas, The Help will not big a big player internationally, but it should pick up enough in the next week or two to make its way into the Top 25 chart.
INTERNATIONAL BOX OFFICE NUMBERS September 11
INTERNATIONAL BOX OFFICE NUMBERS July 31
Three films are now in or projected to be in the $1 billion worldwide box office club: Harry Potter and the Deathly Hallows Part 2, Pirates of the Caribbean: On Stranger Tides and Transformers: Dark of the Moon. Clearly, movies with long titles (not surprisngly blockbuster sequels) are being rewarded and embraced around the world.
The three films opening in North America this weekend are debuting on the worldwide gross list outside the Top 20: The Smurfs at #27 ($122 million projected total domestic and $4 million overseas to date), Cowboys & Aliens at #34 ($98 million projected domestic total and no overseas gross to date) and Crazy, Stupid, Love at #48 ($72 million projected domestic and no overseas to date).
Captain America is just getting going overseas and will probably end up at #9, just behind Thor.
A MIDSUMMER STUDIO'S REPORT CARD: Paramount
With a summer movie season bracketed by the first weekend in May on one end, and Labor Day on the other, we've reached the midpoint of 2011's array of blockbusters, and for the next week, here at SHOWBUZZDAILY, we'll be providing our judgments on how the studios are doing. US Grosses are as of July 4, 2011; Overseas Grosses are as of July 3,2011.
Even with a $200M production cost plus another $150M or so for worldwide marketing, THOR should turn a comfortable profit (the sequel's opening date has already been set for July 26, 2013). However, it was self-financed by Marvel Studios, leaving Paramount with a distribution fee that's good to have but not the same as ownership. (And now that Disney owns Marvel, Paramount's own studio competitor will reap those benefits in the long-term.)
Similarly, KUNG FU PANDA 2 is a DreamWorks Animation production that's merely distributed by Paramount. Even with 3D ticket premiums, the US gross won't measure up to the original Kung Fu's $215M earnings, but as with other franchises, the overseas revenues may more than make up for that. However, Paramount again will only have a slice of those monies as distributor.
SUPER 8 was produced by Paramount, and on a budget (they claim $50M, although it'd be hard to find many non-employees who believe that). More realistically, the combination of production and marketing costs probably comes to around $200M. With its US theatrical release almost done, the picture will need some healthy overseas business to show much profit, and Paramount is rolling it out slowly, so we're probably weeks away from knowing whether the ultimate ink will be black. In any case, it won't be a box-office bonanza.
Like, for example, TRANSFORMERS: DARK OF THE MOON. It's possible Transformers 3 will "only" make $350M domestically, but it has an excellent chance of overperforming internationally, and getting to at least the $835M worldwide level of Transformers 2. It's a co-production with DreamWorks, and not only does that mean a profit split, but doubtless the studios have to give large chunks of the back-end to director Michael Bay and Executive Producer Steven Spielberg; this, however, is what's called a "good" problem. Not only that, but the franchise is sure to continue, and it's much less tied to casting than, say, Pirates of the Caribbean (in other words, would anyone miss Shia LaBoeuf if he weren't there?). So those robots could keep crunching each other for many installments to come.
The conservatism of Paramount's business strategy is matched by its creative vision.
Click HERE to read the other studio report cards.
WEEKEND STUDIO ESTIMATES MAY 13-15: Bridesmaids Opens Solidly While Thor Remains #1
Solid opening for Bridesmaids, Priest disappoints, and Thor remains #1. Nonetheless, the weekend is down only a bit versus last year, when Robin Hood opened and Iron Man 2's second weekend was #1.
The ShowbuzzDaily Domestic Final estimates now show that Bridesmaids should finish its run with $90 million domestic (with upside), while Priest should finish with around $30 million, if that. Thor is now looking like $205 million, and Fast Five is locking in on $212 million. After a surprisingly strong fifth weekend (go figure) Rio has been upgraded back to $147 million.
Based on Friday and Saturday actual numbers and studio estimates for Sunday, Bridesmaids opened with $24.4 million, averaging a solid $8,362 per theater at 2,918 theaters. Priest opened with $14.5 million, playing on 2,864 theaters and averaging $5,063.
May 13-15, 2011 Wknd vs Showbuzz
(millions) Studio Last Domestic
Proj. Wknd Final*
Thor (Par) $34.5 -48% $205
Bridesmaids (Uni) $24.4 $ 90
Fast Five (Uni) $19.5 -40% $212
Priest (Sony) $14.5 $ 32
Rio (Fox) $ 8.0 - 6% $147
Jumping the Broom (Sony) $ 7.3 -52% $ 43
Something Borrowed (WB) $ 7.0 -50% $ 38
Water for Elephants (Fox) $ 4.1 -32% $ 58
Madea's Big Happy Family (LG) $ 2.2 -47% $ 53
Soul Surfer (Sony) $ 1.8 -22% $ 44
Note: The table above summarizes the weekend as of Sunday. The first column (on which the table is sorted) displays the "studio projection" for each film, based on the Friday and Saturday actual numbers (and a studio-supplied estimate of Sunday). The second column is the percent decline from the prior weekend. The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total Gross for the film's complete run in North America. A "++" indicates the Domestic number has been upgraded; a "--" indicates a downgrade.
Early International View
So far, Thor has now grossed $198 million overseas, while Fast Five is at $215 million total. (Note: international numbers will be updated and tallied late Monday or early Tuesday.)
Total Weekend Volume
The Top 12 Films this weekend are looking like $125 million total, down 5%. The weekend total is about $10 million higher than yesterday's because of across the board strength in Saturday movie attendance. The year-to-date numbers will be updated tomorrow when the official weekend numbers are in.
Top 12 Films: Weekend #19
(millions)
Volume
2011 $125 (-11% vs 2007-10 average; -5% vs 2010)
2007-10
Avg $140
Movies Opening That Weekend
2010 $131 Robin Hood $36, Letters to Juliet $13, Just Wright $8
2009 $131 Angels & Demons $46
2008 $126 Chronicles of Narnia: Prince Caspian $55
2007 $174 Shrek the Third $122
Next Weekend
Opening next week is the period comedy Pirates of the Caribbean: On Stranger Tides from Disney (the fourth in the series). This blockbuster will be compared against Shrek Forever After's $71 million opening weekend on 5.21-23.2010....and don't forget the ill-fated MacGruber with $4 million the same weekend. Next weekend will be a good opportunity for 2011 to get back on track with an up weekend.
To see how the weekend predictions stack up to the actual weekend performance, look at the table on the Friday box office post. Also, check out Mitch Salem's review of Bridesmaids and Priest.
On Monday we will have the final, official numbers for the weekend (actual numbers for all three days, no estimated Saturday or Sunday numbers), and on Tuesday look for the updated international numbers for films currently in release.
SHOWBUZZDAILY SUMMER MOVIE BLOCKBUSTER DRAFT UPDATE
To read all about our Summer Movie Draft click HERE
WEEKEND STUDIO ESTIMATES MAY 6-8: Thor and Fast Five Carry the Weekend
Thor opens solidly but not enough to push the weekend past Iron Man 2's torrid pace last year.
The ShowbuzzDaily Domestic Final estimates now show that Thor should finish its run with $190 million, while Fast Five has been upgraded to $212 million and Rio has been downgraded slightly to $138 million. The other openers, Jumping to Broom and Something Borrowed are in the $30-35 million total domestic range.
Based on Friday and Saturday actual numbers and studio estimates for Sunday, Thor opened with $66.0 million, averaging a very good $16,700 per theater at 3,955 theaters. Jumping the Broom opened with $13.7 million, playing on 2,035 theaters and averaging $6,700. Something Borrowed opened with $13.2 million, averaging $4,500 per theater at 2,904 theaters.
May 6-8, 2011 Wknd vs Showbuzz
(millions) Studio Last Domestic
Proj. Wknd Final*
Thor (Par) $66 $190
Fast Five (Uni) $32.5 -62% $212
Something Borrowed (WB) $13.2 $ 32
Jumping the Broom (Sony) $13.7 $ 35
Rio (Fox) $ 8.2 -45% $138
Water for Elephants (Fox) $ 5.6 -40% $ 56
Madea's Big Happy Family (LG) $ 3.9 -60% $ 54
Prom (Dis) $ 2.4 -49% $ 12
Soul Surfer (Sony) $ 2.1 -38% $ 41
Hoodwinked Too! (Weins) $ 1.9 -54% $ 9
Note: The table above summarizes the weekend as of Sunday. The first column (on which the table is sorted) displays the "studio projection" for each film, based on the Friday and Saturday actual numbers (and a studio-supplied estimate of Sunday). The second column is the percent decline from the prior weekend. The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total Gross for the film's complete run in North America. A "++" indicates the Domestic number has been upgraded; a "--" indicates a downgrade.
Early International View
So far, Thor has grossed $133 million overseas, while Fast Five is at $111 million total. (Note: international numbers will be updated and tallied late Monday or early Tuesday.)
Total Weekend Volume
The Top 12 Films this weekend are looking like $152 million total, down 11% from last year but up 15% from the average for this weekend the last four years. The year-to-date numbers will be updated tomorrow when the official weekend numbers are in.
Top 12 Films: First Full Weekend of May
(millions)
Volume
2011 $152 (+15% vs 2007-10 average; -11% vs 2010)
2007-10
Avg $132
Movies Opening That Weekend
2010 $171 Iron Man 2 $128, Babies $2
2009 $143 Star Trek $75, Next Day Air $4
2008 $118 What Happens in Vegas $20, Speed Racer $18
2007 $ 96 28 Weeks Later $10, Georgia Rule $7, Delta Farce $3
Box Office Footnotes
THOR: Hammered
WEEKEND BOX OFFICE PREDICTIONS MAY 6-8: Thor Will Be Big But Enough to Propel Another Up Weekend?
Thor appears to be headed for a solid opening but not enough to push the weekend up versus last year (when Iron Man 2 opened huge). Two other openers, both romantic comedies, should have minimal impact.
(millions)
New Films Critics Opening Domestic
May 6-8 Positive Weekend Total*
.
Thor Par PG13 88% $67 $195
Something Borrowed WB PG13 16% $11 $ 24
Jumping the Broom Sony PG13 33% $10 $ 28
Note: Although critic reviews are not related to the size of the opening weekend, they are significantly correlated with the size of the declines in the opening weeks of a movie.
* The Domestic Total is a very early ShowbuzzDaily projection of the total North American gross, based on the Weekend Forecasts.
Fast Five is the one returning film looking to have an impact this weekend. However, the 56% decline in its second weekend suggests the action film will not have an unusually long play in theaters. Nonetheless, an estimated $185 million total domestic gross is nothing to scoff at, especially when paired with huge international numbers. (We will have updated international numbers Monday or Tuesday). The other returning films appear to be headed for weekends below $10 million.
(millions)
Major Returning Films Change This Domestic
Fast Five Uni -56% $38 $185
Rio Fox -42% $ 9 $150
Water for Elephants Fox -35% $ 6 $ 57
Madea's Big Happy Fam. LG -56% $ 4.5 $ 61
Hoodwinked Too! Weins -38% $ 2.5 $ 7
Prom Dis -47% $ 2.5 $ 11
Box Office Volume
For the past four years, the top 12 films in the comparable weekend have averaged $132 million total, ranking 19th of 52 weeks. Last year this weekend's total was $171 million, and May 8-10, 2009 was $143 million. This weekend is looking like $155 million: the first down weekend in four weeks.
Box Office Footnotes
Boxoffice Footnotes
Among Tyler Perry movies that feature his Madea character, BIG HAPPY FAMILY is looking relatively weak, but it may have a big Easter Sunday. Other pictures likely to benefit from family crowds include RIO, HOP and SOUL SURFER.
On the other hand, the teen girl crowd typically turns out opening night, which could give WATER FOR ELEPHANTS a shaky weekend multiple. It could have a decent hold next week, though (until SOMETHING BORROWED opens May 6).
SCRE4M collapsed, not unexpectedly, so unless they take a shot at 3D, that franchise is probably done. Ditto for YOUR HIGHNESS. INSIDIOUS, though, continues to mint money.
CONSPIRATOR didn't have a promising 2d weekend, headed for around $3K per theatre in 848. ATLAS SHRUGGED PART I fared even worse, adding 50% more theatres but plummeting by half. Don't hold your breath for Part II.
WIN WIN added some more theatres and held steady--it may hit a $10M or so total, as may JANE EYRE.
Next week will be all FAST FIVE; the interesting question is whether that will be so big that it can challenge THOR"s opening the following week. Early grosses in Australia, where both films have already opened, suggest Thor may not be a sure thing.







