NBC: Airing against repeats on both of the other networks, SMASH was up a big 0.4 to 2.7, a healthy number for any 10PM drama these days. So... yay? Maybe, but the show itself continues to get markedly worse, moving with near-rocket speed from "potential Emmy contender" to "disappointing" to just plain "not good." Smash, very sadly, is becoming a collection of unbelievable characters, unmotivated bitchfest scenes and bad, on-the-nose dialogue, with increasingly painful plot developments (was it just me, or did last night's final sequence suggest the writers had been watching "On the Street Where You Live" from My Fair Lady on Autorepeat?). But I digress: the rating was, no question about it, very good. Apart from the ABC/CBS repeats, it helped that lead-in THE VOICE was also up 0.7 from last week, confirming its new place as the big bad reality show of the season.THE SKED'S MONDAY NETWORK SCORECARD
NBC: Airing against repeats on both of the other networks, SMASH was up a big 0.4 to 2.7, a healthy number for any 10PM drama these days. So... yay? Maybe, but the show itself continues to get markedly worse, moving with near-rocket speed from "potential Emmy contender" to "disappointing" to just plain "not good." Smash, very sadly, is becoming a collection of unbelievable characters, unmotivated bitchfest scenes and bad, on-the-nose dialogue, with increasingly painful plot developments (was it just me, or did last night's final sequence suggest the writers had been watching "On the Street Where You Live" from My Fair Lady on Autorepeat?). But I digress: the rating was, no question about it, very good. Apart from the ABC/CBS repeats, it helped that lead-in THE VOICE was also up 0.7 from last week, confirming its new place as the big bad reality show of the season.The Sked: MONDAY RATINGS March 5
Nightly Primetime Average
Monday NBC CBS ABC FOX
02.27.2012 4.4 3.2 2.4 4.5 LAST WEEK
03.07.2011 2.1 2.4 2.8 3.9 LAST YEAR
NBC had a very good night by offering all originals against many repeats on the other networks. The Voice rebounded to a 6.1 rating (5.8 in the 8:00 hour and 6.3 in the 9:00 hour). And the good news continued at 10:00 pm with Smash turning in a 2.7 rating, almost matching its second week rating, taking full advantage of its Voice lead-in and the repeat competition on ABC and CBS (Hawaii Five-O at a 1.5 and Castle at a 1.4). Last year on this night: The Event 8-10 pm (2.0) and Harry's Law (2.3).
NBC Mon High Low 1.30 2.06 2.13 2.20 2.27 3.05
Smash 3.8 2.3 3.8 2.8 2.3 2.3 2.7*
The Sing-Off 1.9 1.3 --
Who's Still St 1.7 1.5 1.7
Fear Factor 3.5 2.3 1.5R
Playboy Club 1.6 1.2
Rock Center 1.6 0.7 0.8
CBS went into repeat mode on the first Monday after the February sweep, and viewers were just not interested in catching up on episodes they might have missed earlier. Last year on this night: How I Met Your Mother (2.0), Mad Love (2.7), Two and a Half Men (3.0), Mike & Molly (2.7) and Hawaii Five-O (2.1).
CBS Mon High Low 1.30 2.06 2.13 2.20 2.27 3.05
Hawaii Five-O 3.4 2.5 1.7R 2.7 2.7 2.9 2.5 1.5R
The Bachelor was an original episode ("The Women Tell All" edition) and it rated the same as the previous several weeks, not gaining any advantage by CBS being in repeats. Last year on this night, ABC averaged a 2.8 rating: The Bachelor (3.5) and Castle (1.5).
Dancing Stars 4.0 2.8 -- --
You Deserve It 1.7 0.8 -- --
The Bachelor 2.7 2.4 2.6 2.6 2.5 2.5 2.6 2.5*
Castle 3.2 2.0 1.4R 2.0 2.0 2.1 2.1 1.4R
FOX tried to spark some interest in Alcatraz with a two-hour block of original episodes, but no momentum was built. The first hour averaged a 1.9 rating and the 9 pm episode scored a 1.8, matching a series low for the struggling drama from JJ Abrams' Bad Robot shingle. Last year on this night, FOX averaged a first-place 3.9 rating House (5.2) and Chicago Code (2.6).
FOX Mon High Low 1.30 2.06 2.13 2.20 2.27 3.05
House 3.9 2.4 2.9 2.5 2.4 2.4 -- --
Alcatraz 3.3 1.8 2.8 2.3 1.9 1.8 -- 1.8
###
THE SKED: FOX "Touches" Its Spring Schedule
THE SKED'S MONDAY NETWORK SCORECARD
NBC: Leaving the numbers aside for a moment, on a dramatic level SMASH after 3 episodes is starting to lose its practically-cable sheen, and look a lot more like a high-class ABC soap. The post-pilot episodes haven't even been as good as a typical Parenthood or The Good Wife, much less Mad Men. And those numbers continue to crumble: last night's 2.3 was down 40% from the premiere, and as Mitch Metcalf's analysis shows, the drop in the show's 2d half-hour suggests the ratings aren't done falling. It's only fair to say that if Smash could just stabilize where it is, that would still be a very good number for NBC, on a level with The Office, still the network's highest-rated scripted show. And as The Sked has noted, the series appeals to the upscale viewers that advertisers covet. But... coming in 2d place to Hawaii 5-0 (and not that far ahead of Castle in 3d place) is hardly where NBC wanted Smash to be. On the very important plus side for the the network, though, THE VOICE is holding beautifully, down less than 15% over 3 weeks, and enabling NBC to keep airing those promos asserting domination over once-untouchable American Idol. THE SKED'S MONDAY NETWORK SCORECARD
NBC: THE VOICE, down only around 10% from last week's huge rating, is in great shape at 8PM, and those 2 strong hours pretty much guarantee NBC Monday wins the rest of the season. So far so good. But nightly wins aside, an enormous amount of NBC's stature and even its identity has been wagered this season on SMASH, and that part of the night is still unsettled. Last night, Smash's 2.8 was down about 25% from last week, and as Mitch Metcalf details, that number went down sharply at the half-hour mark. Right now the show can still fairly be called a hit, winning its hour against CBS and ABC. But its margin of victory was a shrinking 0.2 (and really it only won the 10-10:30PM half-hour), so the show needs to stabilize quickly. As I noted in my Pilot + 1 review, creatively the 2d episode started to show some dramatic strain, and NBC will hope those are rectified before more viewers depart. THE SKED'S MONDAY NETWORK SCORECARD
NBC: THE VOICE blew away its competition, especially in the 9-10PM hour. Its 6.6 rating over 2 hours was naturally way down from Sunday night, where it had the most-watched telecast of all time as its lead-in, but for NBC it was manna from heaven. Of course, last season Voice faltered somewhat as its run went on, so we'll see how its numbers hold up over time--still, an exceptional start. SMASH and its 3.8 were also an easy winner at 10PM. As Mitch Metcalf has noted, though (see his half-hour by half-hour breakdown of the numbers here), the drop over the course of the hour may be something to be concerned about--by 10:30PM, the show had lost 55% of The Voice's 9:30PM rating. Next week, we'll find out how frontloaded all of these numbers were by months of expensive hype. For now, though, the marketing people at NBC can exult in a job superbly well done. THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S MONDAY NETWORK SCORECARD
THE SKED'S PILOT + 1 REVIEW: "Alcatraz"
Previously... On ALCATRAZ: San Francisco cop Rebecca Madsen (Sarah Jones), whose partner was recently killed, finds herself embroiled in a mysterious case in which an Alcatraz inmate from 40 years ago, apparently long dead, has turned up not having aged a day and committing new murders. Rebecca learns that all the Alcatraz prisoners who were supposedly transferred to San Quentin when the prison closed in 1963 actually vanished, and now they're popping up, on violent missions no one can understand. By the end of the hour, she's joined the top-secret Federal task force investigating the crimes headed by enigmatic Emerson Hauser (Sam Neill), himself a former Alcatraz guard. Also on the team are scientist Lucy (Parminder Nagra) and multi-tasking geek Alcatraz historian/comic book author Diego (Jorge Garcia). Also: Rebecca learns that her own grandfather was the back-from-the-dead Alcatraz prisoner who was involved in her partner's death.THE SKED PILOT REPORT: PREMIERING TONIGHT - "Alcatraz"
The casting is also lacking. Jones is very pretty, but not exactly ideal as an up-from-the-streets cop, while Neill's done this kind of untrustworthy authority figure countless times, most recently in Happy Town and Daybreakers. Garcia has earned a giant amount of audience goodwill, but they might as well have called his character (a professor who creates his own Alcatraz-themed comic books) Hurley and be done with it. Nagra, who was a solid part of the latter-year ER ensemble, gets little to do. In the pilot, none of them mesh into much of an ensemble, and the direction by Danny Cannon, a CBS procedural veteran, has a minimum of visual panache.
THE SKED: FOX Midseason
The Sked: PROMO WATCH -- Through Wednesday October 19
NBC is really turning on the heat to launch Grimm in its tough Friday night time period next week. Over the last week, NBC has given 170 promo seconds to Grimm in our sampled shows, including a robust 55 seconds in the hour of programming sampled last night. This is a serious commitment to a show with two strikes against it (a narrow program genre and time period with relatively few viewers), but the network is giving it every shot.
Rules of Engagement has quietly moved up the CBS priority list. Receiving 40 seconds of time last night in CSI, the comedy now has 95 seconds of time over the past week in our sampling of shows, moving it up to third place. Unforgettable and Person of Interest remain
Once Upon a Time has been allocated 150 promo seconds over the past week in our sampled ABC programs, including another 20 seconds in top-rated Modern Family last night.
Allen Gregory is now the #1 FOX priority, although at a relatively low level of 75 promo seconds (remember that the baseball coverage offers limited promotion time within the telecasts). Also, last night in Game 1 of the World Series FOX ran promos for the midseason mystery drama Alcatraz, a campaign that will intensify throughout the late fall.
To make the chart easier to read at a glance, there is now a "Cliffs Notes" version below that just lists the top four priorities for each network, making it easier to compare each network to the other. For greater detail, the chart at the bottom lists all shows each network has promoted in the last week in case you are interested in finding a particular series.
ON-AIR PROMOTION PRIORITIES
TOP FOUR SHOWS EACH NETWORK
Over the Last Seven Days
(# of promo-seconds)
Dates sampled: October 13 & 16-19, 2011
ABC
Once Upon a Time 150
Revenge 135
Man Up! 125
CBS
Unforgettable 110
Person of Interest 105
Rules Engagement 95
Big Bang Theory 85
NBC
Grimm 170
Up All Night 115
Prime Suspect 60
L&O: SVU 60
FOX
Allen Gregory 75
Bones 70
Terra Nova 70
The X Factor 50
Pan Am 95
ON-AIR PROMOTION PRIORITIES
Over the Last Seven Days
ALL SHOWS PROMOTED
(# of promo-seconds)
Dates sampled: October 13 & 16-19, 2011
ABC
Once Upon a Time 150
Revenge 135
Man Up! 125
Pan Am 95
Desperate Hswvs 65
Happy Endings 60
Castle 45
Grey's Anatomy 35
Suburgatory 30
Extreme Mak. Home 30
Dancing...Stars 25
Last Man Standing 25
The Middle 20
Modern Family 15
20/20 15
The Chew 05
CBS
Unforgettable 110
Person of Interest 105
Rules Engagement 95
Big Bang Theory 85
A Gifted Man 45
The Mentalist 45
CSI: Miami 45
Good Wife 40
Amazing Race 40
Survivor 40
NCIS: LA 40
Hawaii Five-O 40
Late Show 40
NCIS 35
Blue Bloods 30
CSI 25
Criminal Minds 25
Two Half Men 20
The Talk 20
CBS News 20
2 Broke Girls 20
NFL on CBS 20
Mike & Molly 10
CSI: New York 10
How I Met Mother 10
NBC
Grimm 170
Up All Night 115
Prime Suspect 60
L&O: SVU 60
Whitney 50
Rock Center 45
Biggest Loser 45
Harry's Law 40
The Office 30
Parenthood 30
Leno/Fallon 30
Chuck 25
Sunday Night FB 15
FOX
Allen Gregory 75
Bones 70
Terra Nova 70
The X Factor 50
MLB Postseason 40
House 35
Kitchen Nightmares 20
Glee 20
Alcatraz 20
The Simpsons 15
Fringe 10
NFL on FOX 10
Programs Sampled
Wed Oct 19 2011: Modern Family, Happy Endings, CSI, Up All Night, L&O: SVU (10:30-11), World Series Game 1 (8:30-9:30)





