Tonight's ESPN Monday Night Football game (the 2-10 St Louis Rams at the 5-7 Seattle Seahawks) will have a limited impact on the broadcast fast nationals in the morning. In St Louis, the game will be carried locally by FOX station KTVI instead of the Terra Nova original and House repeat. The St Louis market is ranked #21 and has 1.094% of the nation's TV audience. Look for the fast national Terra Nova rating to go down between one and two-tenths of a rating point in the official national ratings.
In Seattle the game is being carried on a non-network station and will run mostly outside of prime time. So the larger market (ranked #12 with 1.580% of the audience) will not have any effect on the fast nationals.
The Sked: Monday Ratings Advisory December 12
The Sked: MONDAY Ratings Advisory
Fast national ratings for ABC Monday (Dancing with the Stars, You Deserve It and Castle) will be very inflated Tuesday morning. Two ABC stations (WCVB-Boston and KMBC-Kansas City) will carry the ESPN Monday Night Football game between the Chiefs and the Patriots locally over-the-air. The two markets represent a combined 2.9% of TV households (Boston 2.08% and Kansas City 0.82%).
Accurate official nationals will be available early afternoon Pacific time.
The Sked: THURSDAY Ratings Advisory
Remember that the fast nationals for The CW Thursday schedule will be vastly inflated by local coverage of NFL Network's Thursday Night Football. Because of football pre-emptions in New York and Denver (on WPIX and KWGN), The CW has pulled original episodes of The Vampire Diaries and Secret Circle and replaced them with a movie that no one ever saw because it barely played in theaters, Beneath the Blue. Ratings will seem decent for the 2010 movie because the fast nationals will count football viewing in New York and Denver (a combined 7.8% of the country) toward its total, but the rating will be correct by the afternoon Friday in the official nationals.
The Sked: MONDAY OFFICIAL RATINGS November 14
The official nationals for Monday show that ABC came down three tenths of a rating point, to a 2.9 Adult 18-49 rating for the evening, and NBC dropped two tenths of a rating point to a 1.2 rating. Both adjustments are due to the local broadcast coverage of ESPN's Monday Night Football game between the Packers and Vikings.
Speaking of ESPN, Monday Night Football scored a 5.7 Adult 18-49 rating, a decent rating considering the last three MNF telecasts (6.9, 4.7, 3.3 rating).
Dancing with the Stars dropped two tenths to a 3.2, and 20/20 with Rep. Gabby Giffords tumbled four tenths to a 2.4 rating. On NBC, The Sing-Off fell two tenths to a season low 1.3 rating, while Rock Center dropped two tenths to a 1.1 rating (a season best but only by one tenth of a rating point). Updated sweep numbers and broadcast network program tracks follow.
NOVEMBER SWEEP LAST NIGHT
2011 vs 2010 Day 19
2011 2010
CBS 4.3 3.4 +26%
ABC 2.9 3.2 - 8%
FOX 2.4 3.0 -20%
NBC 1.2 1.6 -23%
NOVEMBER SWEEP SCORECARD
2011 vs 2010 Through Day 19 of 28
2011 2010
FOX 3.4 2.8 +20%
CBS 2.9 2.7 + 9%
ABC 2.4 2.5 - 3%
NBC 2.5 2.4 + 1%
Hawaii 5-O 3.4 3.3 3.2 2.7 3.1 3.1 3.0 3.1 3.3
Castle 3.2 3.1 2.5 2.1 2.5 2.4 2.7 2.4 ---
House --- --- 3.9 2.7 3.1 --- 2.5 2.8 2.5
Playboy Clu1.6 1.3 1.2 --- --- --- ---
Rock Center--- --- --- --- --- --- 1.0 1.0 1.1
###
THE SKED: Cable Ratings Update July 19-20
THE SKED: The Cable Ratings World
From time to time, we will check in with the cable networks to see what programs are resonating with the audience. HBO's True Blood and History's Pawn Stars would be considered summer hits on any network. True Blood is especially impressive since HBO is available in only a small minority of US television homes. And the ESPN coverage of the Women's World Cup Soccer Final (Japan defeating Team USA in a shoot-out) is just absolutely outstanding, especially considering the match aired at 1:55 pm ET on a sleepy summer Sunday. And now soccer can revert to irrelevance until the next World Cup (Men's) in two years. Anyway, for comparison to the World Cup, TNT's coverage of NASCAR at 1:00 pm Sunday averaged a 1.3 demo rating, while ESPN's Sunday coverage of the British Open at 8:00 am and Sunday Night Baseball's five-hour, 16-inning marathon between the Red Sox and Rays each averaged a 0.8 rating.
Top Cable Programs (above a 1.5 18-49 rating
July 17-18, 2011 18-49 Viewers 2+
Rating Impressions
Sun ESPN Women's World Cup Soccer 4.7 13,458,000
Sun HBO True Blood 2.7 5,104,000
Mon Hist Pawn Stars 10:00 pm 2.5 6,667,000
Mon Hist Pawn Stars 10:30 pm 2.3 6,394,000
Mon Hist American Pickers 1.9 5,574,000
Mon USA WWE 10:00 pm 1.7 4,981,000
Mon USA WWE 9:00 pm 1.6 4,703,000
Sun E! Keeping Up Kardashians 1.6 3,146,000
By the way, cable ratings are released in a logical fashion with programs for the entire day available the next business day. Broadcast network ratings are still doled out in a bizarre format: prime time program ratings only are released the next day, while weekend sports coverage and weekday morning, daytime and late night programs come out the following week on Thursdays. Go figure -- it's been done that way for decades so why fix what ain't broke, right?
We will also keep tabs on quality scripted series that relatively few people (but a lot of Emmy voters) watch. If you have a favorite show you want tracked, let us know in the comments section.
Great Shows that Few People Watch
Sun AMC Breaking Bad 1.1 2,576,000
Sun HBO Curb Your Enthusiasm 0.6 1,913,000
Nielsen ratings are courtesy TVBytheNumbers.com, a great website by the way.
THE SKED: Summer Ratings Update & Late Summer Marketing
At the midpoint of the summer, the four major broadcast networks are moving closer together each week. NBC had been dominating earlier in the summer, but with the departure of The Voice and to some extent the NHL Playoffs, the peacock has slid from a weekly average of around a 2 rating with Adults 18-49 to a mid-1 rating. CBS has awakened with the arrival of Big Brother. ABC has been relatively consistent in the low-1 range, while FOX has bounced around a bit, driven by some special events such as the Major League All-Star Game most recently. CW, as usual, does not make any impact in the summer with its all-repeat schedule of already low-rated series.
Weekly Network Averages -- Adults 18-49
Week of ABC CBS NBC FOX CW
June 13 1.2 1.1 2.0 1.6 0.3
June 20 1.3 1.1 1.8 1.4 0.3
June 27 1.3 1.0 1.6 1.2 0.3
July 4 1.4 1.2 1.6 1.3 0.3
July 11 1.3 1.3 1.4 1.7 0.3
Of course, a network schedule is made up of individual programs and not a generic weekly line-up. The programs listed below are the main drivers for each network. Right now, executive producers of and agents for new fall series are fighting to get promotional spots into Bachelorette, Big Brother, America's Got Talent and MasterChef. A spot in a repeat series might count toward the new show's total campaign, but it doesn't have anywhere near the impact of a placement in a hit show.
18-49 Ratings Above 2.0 -- Week of July 11-17
Monday: ABC Bachelorette 2.6, FOX MasterChef 2.2
Tuesday: NBC America's Got Talent 4.0, FOX All-Star Game 3.1
Wednesday: NBC America's Got Talent 3.0, CBS Big Brother 2.6
Thursday: CBS Big Brother 2.3
Friday: None
Saturday: None
Sunday: CBS Big Brother 2.4
So as we head into the final stretch toward Premiere Week, no network has a routine advantage week in and week out in terms of promotional rating points on its own air. The big marketing differentiators for new shows will be money spent on outside media such as cable TV spots, digital, print and outdoor.
But we will keep an eye on the few network hits and report on what new series are getting the lion's share of the sought-after promotional positions.
THE SKED: Holding on to Network Specials
THE SKED'S TV NEWS AND NOTES: Sports Playoffs
THE SKED: SHOWBUZZDAILY’S FALL 2011/12 MONDAY TV SCHEDULE
THE SKED: SHOWBUZZDAILY’S FALL 2011/12 TUESDAY TV SCHEDULE
We expect NBC to be very aggressive on Tuesdays. As on Monday, they should have their new hit THE VOICE to start off the night. We think they'll follow it with the show that seems to be their #1 priority for Fall, SMASH. This is the story of the making of a Broadway musical, with Debra Messing as the composer of the show-within-the-show. It will feature original songs by the real composer, HAIRSPRAY's Marc Shaiman; the pilot has also reportedly received the hands-on attention of Executive Producer Steven Spielberg. With all that, and despite the huge success of GLEE, this is a risky project, and we're dubious that a musical without the relatable setting of high school can find the same wide audience. At 10PM, the American version of the classic British cop show PRIME SUSPECT (with Maria Bello in Helen Mirren's iconic role) could work for part of the SMASH audience, but will have a hard time against THE GOOD WIFE. Overall, we see the night as a mixed bag for the network--but all that will change if SMASH lives up to its title.
THE SKED: SHOWBUZZDAILY’S FALL 2011/12 WEDNESDAY TV SCHEDULE
The network making its big move on Wednesday will be FOX. We think they'll use the night to launch both of their highest-profile new shows. The night will begin with X-FACTOR, which they hope will extend their TV victory lap all season long, from fall till AMERICAN IDOL picks up in early 2012. As with IDOL, the show will probably air twice per week on Wednesday and Thursday. With THE VOICE proving that America's appetite for musical competitions is nowhere near satisfied, and with IDOL's Simon Cowell and Paula Abdul in the judge's seats, there's no reason to think this strategy won't work. FOX can follow FACTOR with their biggest scripted gamble, the dinosaur spectacle TERRA NOVA. If it feels like you've been hearing about that show forever, you have--it was originally supposed to debut exactly a year ago with a "preview" episode, then in the fall, then this spring, and recently it was still unavailable for both a year-late preview and its own network's pilot screenings, supposedly because the CG effects still aren't finished. Color us skeptical. But no question: TERRA NOVA has the potential to be a blockbuster--if it's any good. Even if it's not, X-FACTOR should lift FOX for the night.
THE SKED: SHOWBUZZDAILY’S FALL 2011/12 THURSDAY TV SCHEDULE
CBS looks to be the busiest network with Thursday changes. They were unable to capitalize on their smash BIG BANG THEORY lead-in to propel $%*! MY DAD SAYS, so they'll try again with a younger odd couple buddy comedy, HOW TO BE A GENTLEMAN, starring and written by David Hornsby. At 9PM, CSI is not just long in the tooth, but it seems unlikely to ever recover from the loss of William L Petersen, so we see THE MENTALIST finally ascending into that slot, providing a launching pad for THE 2-2, a show about rookie NY cops that has a good pedigree (pilot written by novelist Richard Price, Executive Producer Robert DeNiro) and a familiar premise... but "familiar" has never been a dirty word at CBS. They should hold steady for the night or possibly edge up a bit if 2-2 gets some attention.
NBC has the second biggest challenge of the season with an existing show (CBS's Charlie Sheen soap opera takes the prize): keeping THE OFFICE on top without Steve Carell. Frankly, the Will Ferrell story arc didn't bode well for the future, but it's not a show one should dismiss too quickly. The network will stick with 3 of its 4 sitcoms for the fall, again holding the 4th on the bench to come in later in the season (last year it was PARKS & RECREATION, this season we think it'll be the cultier COMMUNITY). PARKS & REC, in fact, seems strong enough to serve as a lead-in these days, and we think it'll launch the WHITNEY CUMMINGS PROJECT, which stars and is written by the stand-up comic and has gotten great buzz. At 10PM, we see the network dumping its extra hour of comedies for AWAKE, which keeps getting compared to INCEPTION (it takes place in simultaneous alternate realities), which is enough to make it both worth a look and unlikely to become a mass market hit. Overall, NBC should decline a bit for the night due to Carell's exit.
FOX will again follow in AMERICAN IDOL's footsteps and launch the second hour of X-FACTOR to start the night. After that, they have a bit of a returning show issue themselves, with Emily Deschanel's pregnancy making BONES a spotty presence for fall. So the network will do the next best thing and launch the BONES spinoff THE FINDER in its slot while Ms Deschanel has her child. (Fun fact! she's married to David Hornsby, who we think will be looking for his own share of Thursday ratings with HOW TO BE A GENTLEMAN on CBS.) If X FACTOR performs, it should lift FINDER above BONES's pre-IDOL numbers from last fall.
The CW will use its biggest hit, THE VAMPIRE DIARIES, to launch THE SECRET CIRCLE, with which it shares writer/producer Kevin Williamson and its source material, the novels of L.J. Smith. Sometimes this stuff isn't rocket science.
GREY'S ANATOMY isn't the powerhouse it used to be, but it's still the centerpiece of a solidly successful night for ABC.
Be sure to follow ShowbuzzDaily all through Upfront week: we'll cover the actual network schedules as soon as they're announced, with our own brand of instant expert analysis... and stay tuned for reviews of the shows you'll be watching (or not) in the fall!
THE SKED: SHOWBUZZDAILY’S FALL 2011/12 FRIDAY TV SCHEDULE
THE SKED: SHOWBUZZDAILY’S FALL 2011/12 SATURDAY TV SCHEDULE
Do you care? Seriously? Are you the one watching network television on Saturdays? There'll be college football on ABC for a while, COPS and AMERICA'S MOST WANTED aren't going anywhere, and the other networks have reruns.
THE SKED: SHOWBUZZDAILY’S FALL 2011/12 SUNDAY TV SCHEDULE
THE SKED: SHOWBUZZDAILY'S FALL 2011/12 SATURDAY SCHEDULE
Welcome to ShowbuzzDaily's coverage of the upcoming TV schedules for the 2011/12 TV season! Above you see our guide to what to expect on Saturday nights this Fall: the numbers are our projected Adults 18-49 ratings for each show; the capitalized titles are the new shows; and italics are for shows changing their time slots. Here’s our analysis of what will really be going on behind the numbers:
Do you care? Seriously? Are you the one watching network television on Saturdays? There'll be college football on ABC for a while, COPS and AMERICA'S MOST WANTED aren't going anywhere, and the other networks have reruns.







