SHOWBUZZDAILY 2011 IN REVIEW: The Year's Worst Movies
THE BIJOU BOXOFFICE: Footnotes August 27 - Be Afraid of the Boxoffice
THE BIJOU BOXOFFICE: Footnotes - August 19-21 Weekend Winners and Weepers
THE BIJOU EARLY WEEKEND: FRIGHT BOXOFFICE
THE BIJOU BOXOFFICE: Footnotes - August 20
FRIDAY AUGUST 19 BOX OFFICE RESULTS
The Help sits at the top of the heap thanks to a terrific 19% drop in its second weekend and especially thanks to the very weak crop of openers that make up that heap. Spy Kids 4, Conan the Barbarian and Fright Night all are opening below forecast and headed for a quick end on VOD and PPV. No, 3D could not help any of these three entries. Movie quality is always more important than any given format, but 3D is really floundering. Overall, the weekend is flat versus the same weekend last year (ending the string of five up weekends in a row).
Spy Kids: All the Time in the World should open below forecast ($3.9 million Friday for an estimated $12.3 million opening weekend, compared to a $14.5 million prediction). Spy Kids 4 (in 4D no less! – the fourth dimension is the stale smell of mediocrity) is on track for $31 million in
Conan the Barbarian is opening well below forecast ($3.7 million Friday for an expected $10.8 million this weekend versus a $16.5 million forecast). Conan is headed for $29 million in
Fright Night is also opening below forecast ($2.65 million Friday for an expected $8 million this weekend versus a $14 million forecast). Fright Night is headed for $24 million in
One Day is opening near its rather tiny forecast ($1.86 million Friday for an expected $5.3 million this weekend versus a $6 million prediction). One Day is on pace for $13 million in
In case you missed them, click here to see this week's Weekend Predictions.
The Help continues its very solid run with a second weekend drop of only 19% and an increase in booked theaters this week (+156), while Final Destination 5 is having an expected 57% decline in its second weekend. In its third weekend, Rise of the Planet of the Apes should drop a very good 41% (even better than the 49% decline last week).
August 19-21, 2011 Pre-Wknd Wknd Showbuzz
(millions) Showbuzz Early Friday Domestic
Forecast Proj. Actual Final*
The Help (DW/Dis) [$20 ] $21.0 $ 5.8 $133++
Rise of Planet Apes (Fox)[$16 ] $16.5 $ 4.6 $181+
Spy Kids All Time (Wein) [$14.5] $12.3 $ 3.9 $ 31
Conan the Barbarian (LG) [$16.5] $10.8 $ 3.7 $ 29
The Smurfs (Sony) [$ 9 ] $ 8.5 $ 2.2 $144
Fright Night (DW/Dis) [$14 ] $ 8.0 $ 2.6 $ 24
Final Destination 5 (WB) [$ 8.5] $ 7.7 $ 2.4 $ 47
30 Minutes or Less (Sony)[$ 7 ] $ 6.5 $ 2.0 $ 41
One Day (Focus) [$ 6 ] $ 5.3 $ 1.9 $ 13
Crazy, Stupid, Love (WB) [$ 4.5] $ 5.0 $ 1.5 $ 80
Harry Potter 8 (WB) [$ 4.5] $ 4.7 $ 1.2 $376
Note: The table above summarizes an early look at the weekend. The first column is a reminder of each film's ShowBuzzDaily Forecast for the weekend (in brackets). The second column, on which the films are sorted, displays the new weekend projection for each film, based on the Friday numbers (the third column). The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total number for the film's total run in
Limited Releases
Opening this weekend on the indie circuit (results to come later):
-- Amigo (drama) at 11 theaters
-- Mozart’s Sister (foreign) at seven theaters
-- 5 Days of War (action drama) at two theaters
-- Flypaper (crime comedy) at two theaters
-- Programming the Nation? (documentary) at one theater
Total Box Office Volume
The Top 12 Films this weekend are looking like $110 million total, flat versus the same calendar weekend last year when Vampires Suck, Lottery Ticket and Piranha 3D opened (wow, what an opening weekend from hell to match this one).
Top 12 Films: Weekend #33
Volume (millions)
2011 $110 (+10% vs 2007-10 average; +0% vs 2010)
2007-10
Avg $100
Movies Opening That Weekend
2010 $110 Vampires Suck $12 Lottery Ticket $11 Piranha $10
2009 $112 Inglorious Basterds $38, Shorts $6, Post Grad $3
2008 $ 89 The House Bunny $14.5, Death Race $13
2007 $ 89 Mr Bean’s Holiday $10, War $10, Nanny Diaries $7.5
Look for updates of the weekend box office on Sunday, based on the Saturday actual numbers.
Next Weekend
Opening next week are Columbiana from Sony, Don’t Be Afraid of the Dark from FilmDistrict, and Our Idiot Brother from Weinstein. Those movies will be compared to Takers ($20.5 million opening weekend), Last Exorcism ($20.4 million) and Avatar: Special Edition ($4 million).
THE BIJOU EARLY RETURNS - UPDATED: BOXOFFICE THE BARBARIAN
UPDATE:
RETURN OF THE PLANET OF THE APES should come in 2d with another $15-16M that would bring its total above $130M. After that, it gets ugly.
SPY KIDS: ALL THE TIME IN THE WORLD surprisingly seems to have the lead among the new arrivals even before weekend matinees begin, but that slim lead might not hold, and in any case its $13M opening would be a fraction of the $33M earned by Spy Kids 3 the last time out.
CONAN THE BARBARIAN roused little interest and may not even reach $12M for the weekend. Since word of mouth won't be its friend, Lionsgate may be hard-pressed to make back its investment of $25M for US distribution and probably at least that much again for domestic marketing.
When the Dreamworks/Disney execs are asked about FRIGHT NIGHT and its anemic weekend of $8-9M, they'll change the conversation back to The Help. The picture has little chance of making back its $35M budget plus marketing.
ONE DAY doesn't seem likely even to hit its low $6M projection, if the $1.8M Friday number holds. Although the film was relatively low budget and had smaller marketing costs than the other openings, that's still barely a pulse. This would make two flops in a row for Anne Hathaway, after last year's Love And Other Drugs (and let's not mention her Oscar hosting gig); luckily, the next picture she has coming out is a little indie called The Dark Knight Rises.
THE BIJOU REVIEW: "One Day"
WEEKEND BOX OFFICE PREDICTIONS August 19-21
Now that we are in mid-August, let the true dumping of movies begin! Sure they can be called summer movies, but films the next few weeks have little hope of turning in impressive box office results. The Help (a truly rare August hit) should continue at #1 with a very small second weekend decline, while Conan the Barbarian, Spy Kids: All the Time in the World and Fright Night duke it out with average (at best) returns.
Opening at more than 2,900 theaters in
At about 3,000 theaters, Spy Kids: All the Time in the World from Weinstein/Dimension should average $4,850 (for $14.5 million this weekend). No reviews yet for this movie, which has not been made available for critics (who would likely dump all over it). This attempt at a franchise resuscitation is probably headed for around $60 million domestically.
Opening at 2,900 theaters from DreamWorks and distributed by Disney, Fright Night should average $4,900 from Friday-Sunday (for a $14 million opening weekend). Early reviews have been positive at RottenTomatoes (69% positive, which is near unanimity for a horror film). This movie is most likely on track for $40 million in
Finally, opening at about 1,600 theaters, One Day from Focus/Universal should average a below average $3,700 per theater (for a meager $6 million opening weekend). (The average wide-release film averages $4,900 per theater in its opening weekend). Reviews have been brutal so far at RottenTomatoes (25% positive in the early returns). One Day is probably headed for a domestic total of $14 million, if that.
(millions)
New Films Critics Opening Domestic
August 19-21 Positive Weekend Total*
Conan the Barbarian LG R 52% $ 16.5 $ 50
Spy Kids: All Time Wein PG n/a $ 14.5 $ 60
Fright Night DW/Dis R 69% $ 14.0 $ 40
One Day Focus PG13 25% $ 6.0 $ 14
Note: Although critic reviews are not related to the size of the opening weekend, they are significantly correlated with the size of the declines in the opening weeks of a movie.
* The Domestic Total is a very early ShowBuzzDaily projection of the total North American gross, based on the Weekend Forecasts.
The Help should remain #1 with an amazing 22% decline thanks to strong word-of-mouth among its older demographic, who do not rush out to movies the first weekend. This film will play for some time. Final Destination 5 will have a typical decline for a horror sequel (54%), while Rise of the Planet of the Apes and The Smurfs continue to cruise nicely with declines around 40%.
(millions)
Major Returning Films Change This Domestic
August 19-21 vs wknd 1 Weekend Total*
The Help DW/Dis -22% $20 $100
Rise of Planet of Apes Fox -43% $16 $175
The Smurfs Sony -37% $ 9 $140
Final Destination 5 WB -54% $ 8.5 $ 45
30 Minutes or Less Sony -47% $ 7 $ 40
Crazy, Stupid, Love. WB -38% $ 4.5 $ 80
Harry Potter Deathly 2 WB -37% $ 4.5 $370
Box Office Volume
For the past four years, the top 12 films in the comparable weekend have averaged $100 million total, ranking 39th of 52 weeks. Last year this weekend's total was $110 million, and the year before was $112 million. This Friday-Sunday is looking like another up weekend at $125 million, up about 13% from this weekend last year. This would be the sixth up weekend in a row.
This Weekend Last Two Years
Come back throughout the weekend to see how the movies actually perform. Saturday morning we will have an early look at how the weekend is shaping up as a whole (based on Friday's early numbers), on Sunday we will have initial studio estimates (based on Friday and Saturday), and Monday we will have the final numbers for the entire weekend.
THE BIJOU BOX OFFICE: Mid-Week Update
THE BIJOU BOX OFFICE: Footnotes - August 13
A MIDSUMMER STUDIO'S REPORT CARD: Universal
US Release: May 13
BEGINNERS (Focus Features)
LARRY CROWNE
US Release: July 1
BRIDESMAIDS is a much smaller hit, but an even bigger surprise for the studio: the low-budgeted R-rated comedy with no stars has turned into the biggest smash ever from Judd Apatow's production company, and kicked off a summer of R-rated comedy success. Since no one except Apatow will get a large back-end on this picture, there should be plenty of profit for the studio.
LARRY CROWNE is a flop, but Universal was strictly a distributor on it, with no financial investment beyond marketing costs. Even so, the picture may take a while to hit breakeven, but Universal is in much better shape than the film's financiers.
On the limited release side, BEGINNERS is taking its time expanding beyond art houses--this weekend it added 47 theatres for a total of 155, and saw its per-theatre gross decline to a still-acceptable $3500 or so. If it can play out the rest of the summer, it could develop into a modest success.
Showbuzzdaily was in the minority on Bridesmaids (89% positive on Rotten Tomatoes), which was undeniably enjoyed by vast numbers of moviegoers. Director Paul Feig, writer/star Kristen Wiig and her co-stars are all big talents, so more power to them. Larry Crowne, on the other hand, was a misfire that left a bad aftertaste.
Beginners is a marvelous, very little movie that probably won't reach a wide audience, but is at least being seen.
COWBOYS & ALIENS - July 29: Universal can't seem to figure out how to sell this big-budget, high-concept whatsit. There have been multiple trailers, some playing up the western genre, some the star power of Daniel Craig and Harrison Ford, others the scifi special effects. That kind of muddled sell usually doesn't help at the boxoffice.
ONE DAY (Focus) - August 19: This initially seemed like a no-brainer: Anne Hathaway in a romantic comedy drama based on a bestselling (and extremely good) book, from the director of An Education. The decision to push opening day from midsummer to the last couple of weeks before Labor Day doesn't bode well, though.





