SHOWBUZZDAILY WEEKEND STUDIO SCORECARD
THE BIJOU: EARLY FRIDAY BOXOFFICE
WEEKEND STUDIO ESTIMATES January 20-22
The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in somewhat stronger than the weekend numbers posted yesterday (based on Friday actuals only). The box office volume for the top 12 films is now looking like $112 million for the weekend, up fully 26% from last year's disaster weekend and in the ballpark (-4%) from the weekend's average for the past four years. Underworld Awakening is now looking like it will gross more than $25 million in its opening weekend, and Red Tails over $19 million. (Updated weekend numbers in the chart after the jump.)
The second week movies include Beauty and the Beast 3D ($57 million) which has been adjusted down sharply and Contraband ($76 million) which has been adjusted up slightly. Joyful Noise ($35 million) and The Iron Lady ($22 million) are relatively steady.
The Devil Inside ($47 million) has been adjusted down again, while Tinker Tailor Soldier Spy ($27 million) is steady in its third week of wide release.
Not shown on the chart below, The Artist grossed $2.37 million this weekend at an expanded 662 theaters (for a lame $3,579 per theater). But the film is gathering a head of steam for a Best Picture Oscar with a Golden Globe win and more importantly a Producer's Guild victory last night. ABC has to be worried about ratings for its Academy Awards telecast if a very small film ($12.1 million total gross to date) with little serious competition cruises to victory.
January 20-22 Wknd vs Showbuzz
(millions) Studio Last Domestic
Proj. Wknd Final*
Underworld Awakening (Sony) $25.4 $ 64
Red Tails (Fox) $19.1 $ 53
Contraband (Uni) $12.2 -50% $ 76
Extremely Loud & Inc Close (WB) $10.5 $ 33
Haywire (Rel) $ 9.0 $ 27
Beauty and the Beast 3D (Dis) $ 8.6 -52% $ 57--
Joyful Noise (WB) $ 6.1 -46% $ 35
Mission: Impossible 4 (Par) $ 5.5 -53% $217
Sherlock Holmes 2 (WB) $ 4.8 -44% $190
Girl Dragon Tattoo (Sony) $ 3.8 -44% $110
The Iron Lady (Weins) $ 3.7 -32% $ 22
War Horse (DW/Dis) $ 3.0 -49% $ 87
Note: The table above summarizes the weekend as of Sunday. The first column (on which the table is sorted) displays the "studio projection" for each film, based on the Friday and Saturday actual numbers (and a studio-supplied estimate of Sunday). The second column is the percent decline from the prior weekend. The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total Gross for the film's complete run in North America. A "++" indicates the Domestic number has been upgraded; a "--" indicates a downgrade.
Total Box Office Volume
The Top 12 Films this weekend are looking like $112 million total Friday-Sunday, up 26% from the same calendar weekend last year and down a small 4% from the more typical volume for this weekend in other years.
Top 12 Films: Weekend #3
2012 $112 Underworld Awakening $25, Red Tails $19, Ext Loud $10
2011 $ 89 No Strings Attached $20
2010 $128 Legion $17.5, Tooth Fairy $14, Extraord. Measures $6
2009 $130 Underworld Rise Lycans $21, Inkheart $8, Rev. Road $5
2008 $118 Meet the Spartans $18.5, Rambo $18, Untraceable $11
2008-11
Avg $116
WEEKEND BOXOFFICE: STUDIO SCORECARD
WEEKEND STUDIO ESTIMATES January 13-15
The weekend studio estimates (based on Friday and Saturday actuals and projections for Sunday) are coming in very similar to the weekend numbers posted yesterday (based on Friday actuals only). Contraband is leading the pack, but the 3D re-issue of Beauty and the Beast should have slightly better legs in the long run. Joyful Noise is not a real factor at the box office. The three-day weekend is looking like $114 million for the top 12 films, about even with last year's weak number and down 20% from a typical three-day frame this time of year. We concentrate on three-day, Friday-Sunday performance each weekend so that weekends can be compared against on equal terms. Also, our model for ultimate domestic final numbers is built around three-day performance and drop-offs each week, with Monday-Thursday performance factored in on a second pass. Others report the higher four-day numbers (the studios certainly do not object to that) on weekends like this, but we choose to focus on the three-day for methodical, consistent analysis of the data.
The two films that opened or expanded wide last weekend were adjusted downward somewhat: The Devil Inside ($52 million) and Tinker Tailor Soldier Spy ($26 million). The Devil Inside's drop of 77% this weekend puts it in the top 10 fall-offs (looking at films in 1,000+ theaters), right around the drop for the equally-horrifying Jonas Brothers: 3D Concert Experience (-77.4%) and From Justin to Kelly (-77.0%). The king of all wide-release drops remains the Ben Affleck, Jennifer Lopez masterpiece Gigli (-81.9%).
January 13-15 Wknd vs Showbuzz
(millions) Studio Last Domestic
Proj. Wknd Final*
Contraband (Uni) $24.1 $ 70
Beauty and the Beast 3D (Dis) $18.5 $ 86
Mission: Impossible 4 (Par) $11.5 -42% $223
Joyful Noise (WB) $11.3 $ 32
Sherlock Holmes 2 (WB) $ 8.4 -39% $190
The Devil Inside (Par) $ 7.9 -77% $ 52
Girl Dragon Tattoo (Sony) $ 6.8 -40% $110
Alvin and the Chipmunks 3 (Fox) $ 5.8 -39% $127
War Horse (DW/Dis) $ 5.6 -35% $ 86
The Iron Lady (Weins) $ 5.4 +2954% $ 20
We Bought a Zoo (Fox) $ 5.2 -37% $ 80
Adventures of Tintin (DW/Dis) $ 4.0 -41% $ 81
Tinker Tailor Solider Spy (Foc) $ 3.2 -42% $ 26
The Descendants (Fox) $ 2.0 -21% $ 57
Note: The table above summarizes the weekend as of Sunday. The first column (on which the table is sorted) displays the "studio projection" for each film, based on the Friday and Saturday actual numbers (and a studio-supplied estimate of Sunday). The second column is the percent decline from the prior weekend. The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total Gross for the film's complete run in North America. A "++" indicates the Domestic number has been upgraded; a "--" indicates a downgrade.
Total Box Office Volume
The Top 12 Films this weekend are looking like $114 million total Friday-Sunday, down 1% from the same calendar weekend last year and down a more significant 20% from the typical volume for this weekend in other years.
Top 12 Films: Weekend #2 (FRIDAY-SUNDAY ONLY)
2012 $114 Contraband $24, Beauty Beast 3D $18, Joyful Noise $11
2011 $115 Green Hornet $33.5, The Dilemma $18
2010 $157 Book of Eli $33, Lovely Bones $17, Spy Next Door $10
2009 $165 Paul Blart $32, My Bloody Valentine $21 Notorious $20
2008 $132 Cloverfield $40, 27 Dresses $23, Mad Money $8
2008-11
Avg $142
Next Weekend
Next weekend, Underworld Awakening from Sony, Red Tails from 20th Century Fox and Haywire from Relativity open wide. These openings will be compared to No Strings Attached ($19.7 million opening weekend) from the same weekend in 2011.
Look for final weekend figures Monday and international results later today
FRIDAY BOXOFFICE: STUDIO SCORECARD
FRIDAY JANUARY 13 BOX OFFICE RESULTS
Beauty and the Beast 3D is also exceeding our prediction: opening with almost $6 million Friday on its way to almost $19 million for Friday-Sunday, ahead of the $14 million prediction. The 3D re-issue is headed for $87 million total domestic.
Joyful Noise is more in line with our expectations: over $3 million Friday and almost $11 million this weekend, just under the $12 million forecast.
In case you missed them, click to see this week's Weekend Predictions
(millions) Showbuzz Early FRI Domestic
Forecast Proj. Actual Final
Contraband (Uni) [$16.5] $24.1 $ 8.7 $ 70
Beauty & Beast 3D (Dis) [$14.0] $18.8 $ 5.6 $ 87
Joyful Noise (WB) [$12.0] $10.7 $ 3.3 $ 31
Sherlock Holmes 2 (WB) [$11.5] $ 8.3 $ 2.4 $190
The Devil Inside (Par) [$ 9.0] $ 7.7 $ 2.7 $ 55
Girl Dragon Tattoo (Sony)[$ 7.5] $ 6.2 $ 1.9 $109
War Horse (DW/Dis) [$ 5.0] $ 6.0 $ 1.6 $ 87
Total Box Office Volume
The Top 12 Films this weekend are looking like $113 million total Friday-Sunday, down 2% from the same calendar weekend last year and down a more significant 21% from the typical volume for this weekend in other years.
Top 12 Films: Weekend #2
2012 $113 Contraband $24, Beauty Beast 3D $19, Joyful Noise $11
2011 $115 Green Hornet $33.5, The Dilemma $18
2010 $157 Book of Eli $33, Lovely Bones $17, Spy Next Door $10
2009 $165 Paul Blart $32, My Bloody Valentine $21 Notorious $20
2008 $132 Cloverfield $40, 27 Dresses $23, Mad Money $8
2008-11
Avg $142
Check back tomorrow for updated weekend figures and revised estimates for domestic final grosses.
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BIJOU BOXOFFICE: EARLY FRIDAY REPORT
THE BIJOU REVIEW: "Contraband"
CONTRABAND is a B movie, but oddly enough, that's one thing in short supply these days. Action movies in modern Hollywood usually come with giant CG-laden budgets, or with a Drive-like overweening sense of self-importance. A modest picture that simply wants to entertain for a couple of hours, and does, increasingly feels like a rare treat.
WEEKEND BOX OFFICE PREDICTIONS January 13-15
The second weekend of 2012 looks to be fairly anemic: $103 million for the top 12 films for the traditional three-day Friday-Sunday period. This would be down 11% from the same weekend in 2011 and down 28% from the same weekend average for the past several years. Basically, there is just not enough heat or buzz for the crop of movies this weekend. Not that the movies look bad or bomb-like -- just positively mediocre.
Opening at over 2,750 theaters, Contraband from Universal should average a so-so $5,900 per theater (for $16.5 million Friday-Sunday). [The average wide-release film the past two years has had an opening three-day weekend of $5,525 per theater.] Very few reviews are posted for this film on RottenTomatoes, not nearly enough to summarize critical sentiment. Contraband is on track for a preliminary $51 million domestically.
Re-released in about 2,500 theaters, Beauty and the Beast 3D from Disney should average around $5,600 per theater (for $14.0 million Friday-Sunday). The film should be on track for about $50 million domestic final for this re-issue, about half of what Lion King in 3D did. We might be low-balling this -- but, hey, we will know soon enough late Friday night/ Saturday morning.
Joyful Noise from Warner Brothers should average a below par $4,500 per theater at around 2,700 theaters ($12.0 million from Friday-Sunday). This mashup of Queen Latifah and Dolly Parton should be on track for a final tally of $37 million domestic.
(millions)
New Films Critics Opening Domestic
January 13-15 Positive Weekend Total*
Contraband Uni R n/a $16.5 $ 51
Beauty & Beast 3D Dis G 91% $14.0 $ 50
Joyful Noise WB PG13 n/a $12.0 $ 37
Iron Lady Wein PG13 55% $ 3.5 $ 15
Note: Although critic reviews are not related to the size of the opening weekend, they are significantly correlated with the size of the declines in the opening weeks of a movie.
* The Domestic Total is a very early ShowBuzzDaily projection of the total North American gross, based on the Weekend Forecasts.
A horrific drop is in store for The Devil Inside in its second weekend, moving its weekend tally below that for Mission: Impossible -- Ghost Protocol, which is still pretty impressive at almost $12 million in its fourth weekend.
(millions)
Major Returning Films Change This Domestic
January 13-15 vs wknd 1 Weekend Total*
Mission: Impossible 4 Par -41% $11.5 $234
The Devil Inside Par -73% $ 9.0 $ 63
Sherlock Holmes 2 WB -40% $ 8.0 $190
Girl Dragon Tattoo Sony -36% $ 7.5 $109
Alvin & Chipmunks 3 Fox -36% $ 6.0 $132
War Horse DW/Dis -40% $ 5.0 $ 84
We Bought a Zoo Fox -41% $ 5.0 $ 79
Adventures of Tintin Par -34% $ 4.5 $ 82
Box Office Volume
For the past four years, the top 12 films in the comparable weekend have averaged $142 million total, ranking 17th of 52 weeks. Last year this weekend's total was $115 million, and the same weekend in 2010 was $157 million. This Friday-Sunday is looking like a soft $103 million, down 11% from this weekend last year but down 28% from an "average" comparable weekend.
This Weekend Last Two Years
Come back throughout the weekend to see how the movies actually perform. Saturday morning we will have an early look at how the weekend is shaping up, on Sunday we will have initial studio estimates (based on Friday and Saturday actuals), and Monday we will have the final weekend numbers.






