Movie Box Review

Hollywood Hearts this weekend.

OPENINGS:   It turned out that THE VOW (Screen Gems/Sony) was indeed slightly more frontloaded than SAFE HOUSE (Universal), but not by enough to rob it of 1st place.  Vow's massive $41.7M haul was higher than any opening weekend for a Julia Roberts, Sandra Bullock or Katherine Heigl vehicle--ever.  (Cut to the board room at Screen Gems, where they're trying to figure out just how to do a Vow 2.)  Sony has another reason to be thrilled, too--they have Channing Tatum's 21 Jump Street opening next month.  Normally, one would say that Vow might get hurt by the similarly-aimed This Means War next weekend, but War has such bad buzz that it may not be much of a threat.  Meanwhile, Safe House's $39.3M is the 2d highest opening of Denzel Washington's career, and since its genre hits an international sweet spot, there's nothing but upside (and another sequel that seemingly can't happen, although never discount the inspiration--and desperation--of Hollywood execs).  Also celebrating today:  Ryan Reynolds, whose career was heading for life support after 2011's flops; the Safe House tally probably isn't much due to him, but in Hollywood, if you're in a hit, it's your hit.

Over in the 2d tier, the one genuinely frontloaded movie of the weekend was STAR WARS EPISODE I:  THE PHANTOM MENACE 3D (20th), as audiences, depending on their ages, either remembered or discovered just how bad it was.  (Even though Phantom Menace was the only opening to go down on Saturday, Fox is predicting it to have Sunday's lowest drop--so look for that $23M weekend number to be reduced tomorrow.)  JOURNEY 2:  THE MYSTERIOUS ISLAND (Warners), on the other hand, had a wonderfully robust 94% hike on Saturday, its $27.6M weekend total almost 25% higher than the $21M opening for the first Journey picture.  With the semi-arty The Secret World of Arrietty as the only family movie opening for Presidents Day weekend, Journey should hold up pretty well.

HOLDOVERS:  As noted yesterday, last Sunday's depressed Super Bowl Sunday grosses make this weekend's comparisons look artificially strong.  In a normal weekend, CHRONICLE (20th), THE WOMAN IN BLACK (CBS) and BIG MIRACLE (Universal) would all be down over 50%, but only Woman (just barely) crossed that line this weekend.  Those 3, along with THE GREY (Open Road), RED TAILS (20th) and UNDERWORLD AWAKENING (Screen Gems/Sony) are all headed for $50-65M totals.

OSCAR NOMINEES:  Generally good holds for the pictures in general release, as THE DESCENDANTS (Fox Searchlight), THE ARTIST (Weinstein) and HUGO (Paramount) all lost 20-30% of their theatres and went down under 25%.  The only big hit was for EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners), which shed almost half its theatres and plummeted 60%.  A couple of nominees in smaller categories had modest expansions:  A SEPARATION (Sony Classics) added 5 theatres for a total of 45 and went up a couple of percentage points, and PINA (IFC) almost doubled its theatres to 67 and had a nice 35% bump.  The bare 22% increase for W.E. (Weinstein), though, meant a big reduction in per-screen as it went from 4 to 17 theatres. IN DARKNESS (Sony Classics) had an OK start with a $9700 at 3, and surprise Best Animated Film nominee CHICO & RITA (GK) got a lot of curious eyeballs with a $27K opening in 1 NY theatre.j

LIMITED RELEASE:  Not much going on, apart from the Oscar nominees above.  RAMPART (Millenium) had a decent start with a $13K average in 5 theatres, and RETURN (Dada), a very tiny movie with excellent performances by Linda Cardellini as a returning Iraq vet and Michael Shannon (for once playing a normal human being) as her husband, had a $3500 average at 2. 

You're frontloaded!  No, you're frontloaded!

OPENINGS:  The movie audience has 3 main components--men, women, kids--and a weekend that offers a strong title for each one has a good chance of being successful.  The relatively low-budget THE VOW (Screen Gems/Sony) got off to a great start (too bad it's not a great movie), with $15.4M on Friday.  That's higher than the entire opening weekend for Rachel McAdams' last soap The Notebook (which ended up grossing $81M) and higher than opening day for Channing Tatum's last dip in the soap pool Dear John (also an $80M grosser).  Meanwhile, for the guys there was the (more expensive) SAFE HOUSE (Universal), also very strong with a $13.8M Friday.  Safe House looks like it'll be the 2d highest opener of Denzel Washington's entire career (behind only American Gangster), and even though we won't know until tomorrow (or Monday) which picture edged out the other for the weekend crown, they're both big hits.

Meanwhile, the kids weren't neglected.  STAR WARS EPISODE I:  THE PHANTOM MENACE 3D (20th) scored $8.7M on Friday, and JOURNEY 2:  THE MYSTERIOUS ISLAND (Warners) wasn't far behind with $6.6M.  The consensus seems to be that Phantom will be more frontloaded with fanboys, but again this won't be determined for another day or two.

HOLDOVERS:  Note:  because of Super Bowl Sunday, all weekend-to-weekend drops will be artificially low this week.  Thanks to that, CHRONICLE (20th) and THE WOMAN IN BLACK (CBS) are both likely to be down under 50% this weekend, although BIG MIRACLE (Universal), which just couldn't find a reason to exist, may cross that mark.  Longer-running titles are dropping theatres due to all the new product in the market, so they're mostly down 50+%.

OSCAR NOMINEES:  With the rush of the nomination announcements done, these pictures are losing theatres, but otherwise holding fairly well.  THE DESCENDANTS (Fox Searchlight) lost about 22% of its theatres and should be down around 30% for the weekend, THE ARTIST (Weinstein) also shed 20% of its theatres and should drop about an equal amount at the boxoffice, and HUGO (Paramount) actually had the best hold, ejected from 30% of its theatres but down only around 20%.  The exception is EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners), which lost almost half its theatres but is looking an ugly weekend drop of over 60%.

LIMITED RELEASES:  No major arrivals this week.  RAMPART (Millenium), which was unable to get a Best Actor nomination for Woody Harrelson, is headed for a mild $12K average in 5 theatres.  IN DARKNESS (Sony Classics), nominated for Foreign Film, should average around $7500 in 3.  Madonna's W.E. (Weinstein) tried an expansion to little avail, and may not even get to a $3500 average in 17.

Next weekend the studios aren't offering much for the long Presidents Day holiday:  THIS MEANS WAR (20th), which had to postpone its Valentine's Day opening because it would have been crushed by The Vow (it's also the target of one of the most brutal Hollywood Reporter reviews in recent memory), and GHOST RIDER:  SPIRIT OF VENGEANCE (Columbia/Sony) with Nicolas Cage, that eternal mark of high quality.  Also in a mid-level release is Disney's release of the Japanese (dubbed) animation THE SECRET WORLD OF ARRIETTY.  

Happy Voice/Smash Bowl, everyone!  (And go Giants!!!)

OPENINGS:  CHRONICLE (20th) is claiming bragging rights for the weekend over THE WOMAN IN BLACK (CBS) by $1M.  But both films are assuming almost identical Super Bowl Sunday drops (69% and 67%, respectively), so the win will depend on whether one or the other faces more audience defection today, which we won't know until Monday.  In any case, this is--sorry--a super weekend for both studios (especially CBS Films, with its first real hit), each one's low-budget project now destined for profit.  On the other hand, even to reach its modest $8.5M estimate, BIG MIRACLE (Universal) will have to hit a very low 41% assumption for the Super Sunday drop.  This is based, no doubt, on the idea that kids will still go to matinees today, but since those kids will largely need parents to go with them, we'll see if the estimate holds.

HOLDOVERS:  THE GREY (Open Road) leads the way with a 52% drop to $9.5M.  The picture won't hit the highs of Neeson's previous action hits Taken ($140M) or Unknown ($64M), but considering its harder-to-sell genre, it's a nice success.  After that, UNDERWORLD AWAKENING (Screen Gems/Sony), ONE FOR THE MONEY (Lionsgate/Summit) and RED TAILS (20th/Lucasfilm) are all grouped together with 50+% drops and weekend grosses of $5-5.6M.  MAN ON A LEDGE (Summit/Lionsgate), with a 44% drop that's the best among non-Oscar movies this weekend, will have to hope its good word of mouth translates into VOD and homevideo sales; it's too late for the theatrical boxoffice to mean much.  THE GIRL WITH THE DRAGON TATTOO (Sony) is hovering at $99.9M and will hit its milestone Monday or Tuesday.  Other holiday pictures are shedding theatres as new openings arrive in the market, and won't get much higher than they are now.

OSCAR NOMINEES:  THE ARTIST (Weinstein) purportedly has the best hold with a 22% drop, but since it significantly increased its theatre count, the decline is more like 30%.  THE DESCENDANTS (Fox Searchlight), playing at 1500 more theatres than Artist, held very well with only a 28% drop for the weekend.  EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners) was less impressive with a 44% decline.  HUGO (Paramount) has gotten a bit of a second wind, with only an 8% fall from last weekend (even adjusting for a small theatre expansion, it's down less than 15%).  THE IRON LADY (Weinstein) is slowing down, but $25-30M in the US for a biography of Margaret Thatcher ain't bad (and of course it would be boosted by a Meryl Streep win).

LIMITED RELEASES:  Madonna's W.E. (Weinstein), timed to coincide with its director's halftime show and new album, showed little promise with a $11K per-theatre gross in 4 palaces.  The nomination-less A DANGEROUS METHOD (Sony Classics) lost a third of its theatres, but should still get above $5M, not bad for such esoteric subject matter.  ALBERT NOBBS (Roadside) is having a pretty good hold, down 22% at 245 theatres.  A SEPARATION (Sony Classics) is finding an audience, a 29% increase in theatre count (to 40) almost matched by a 22% weekend increase in gross. PINA (IFC) and WE NEED TO TALK ABOUT KEVIN (Oscilloscope) are both holding fairly well, with $5K averages in 40 and 13 theatres, respectively.  PARIAH (Focus), though, added 30% more theatres (to 19) but was down 20% for the weekend anyway.

A surprisingly strong start for 2 low-budget arrivals, although the upside is limited by tomorrow's Super Bowl.

OPENINGS:  CHRONICLE (20th) had a slight $350K edge over THE WOMAN IN BLACK (CBS Films) on Friday, and both are in frontloaded genres, appealing to young men and young women, respectively.  Young men are more likely to be otherwise occupied on Super Bowl Sunday, so Woman may have a small edge for the weekend, but both movies are success stories, with modest budgets (in the case of Woman, a modest acquisition cost) and minimal marketing by big-studio standards.  Chronicle will put director Josh Trank and screenwriter Max Landis (son of National Lampoon's Animal House/American Werewolf in London director John Landis) on the map; Woman proves that Daniel Radcliffe hasn't lost his place on that map, even without Ron and Hermoine.  The news was less good for Universal's BIG MIRACLE, a more costly production that didn't spark with audiences, and is unlikely to get anywhere near its $40M (not including marketing) budget.

HOLDOVERS:  Because of Super Sunday, THE GREY (Open Road) will probably fall around 50%, to $9-10M.  ONE FOR THE MONEY (Lionsgate/Summit) will likely take a bigger hit, although with its female audience, it may be less affected by football--it doesn't matter much, though, since percentage points aside, the movie is a flop.  (Katherine Heigl's people were quick to announce 2 new projects for her this week, albeit notably wacky ones:  a thriller where she plays someone who can't distinguish people's faces, and thus doesn't know when a murderer is standing in front of her, and a detective story in which puppets are alive and co-exist with humans, and a puppet murder has to be solved.  Uhhh... okay.)  MAN ON A LEDGE (Summit/Lionsgate) actually had the best Friday hold of last week's openings, but the movie opened so low that the good word of mouth will make little difference.  Meanwhile, THE GIRL WITH THE DRAGON TATTOO (Sony) should hit its (still somewhat disappointing) $100M milestone on Sunday or early next week.

OSCAR NOMINEES:  The Weinstein Company continues to play its shell game with THE ARTIST, expanding again this weekend to counteract its shrinking per-theatre number:  this week, although the theatre count rose about 10%, the Friday gross was down 15%, translating into a 25% fall per-theatre.  The movie is unlikely to have a total gross much over $30M when the Oscars are awarded at the end of the month, despite what will be 3 months in theatres.  THE DESCENDANTS (Fox Searchlight) held well and should be over $75M by Oscar time.  EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners) fared less well, and may fall 40% this weekend.  THE IRON LADY (Weinstein) lost about 20% of its theatres and will hope to still be meaningfully in the market in 3 weeks time.

LIMITED RELEASE:  A slow week:  the only significant arrival was the "real" opening (it played a week for Oscar consideration in December) of Madonna's W.E. (Weinstein), which should do around an OK $13K in each of 4 NY/LA theatres.

Next weekend brings the R-rated Denzel Washington thriller SAFE HOUSE (Universal) and the pre-Valentine's Day weepie THE VOW (Screen Gems/Sony).  Also arriving is Warners' 3D JOURNEY 2:  THE MYSTERIOUS ISLAND, which will have the challenge of facing off with the 3D return of 20th/Lucasfilm's STAR WARS EPISODE 1:  THE PHANTOM MENACE, which despite the fact that many have less-than-fond memories of it, is still an event.

Beware the round-number weekend estimate.

OPENINGS:  THE GREY (Open Road) is claiming an even $20M gross for the weekend, which would make tomorrow's adjusted number starting with "19" no surprise at all.  In any case, it's a bit lower than Liam Neeson's other starts in his new career as an action star, but Grey is the toughest sell of those pictures, so everyone should be happy.  ONE FOR THE MONEY (Lionsgate/Summit) wasn't quite as frontloaded as the worst-case scenarios threatened, but its $11.8M is still the worst opening of Katherine Heigl's starring career.  No one at all was interested in seeing Sam Worthington on a ledge, and MAN ON A LEDGE (Summit/Lionsgate) will be a memory in 2 weeks.

HOLDOVERS:  UNDERWORLD: AWAKENING (Screen Gems/Sony) is claiming a 21% drop on Sunday when every other picture in the market is reporting a more normal 35-50%, so either Kate Beckinsale has special powers or the number will come down tomorrow (possibly to 3rd place for the weekend, below One For the Money--unless, of course, that number comes down too).  MISSION IMPOSSIBLE 4 (Paramount) crossed the $200M mark domestically, and if Paramount wants the bragging rights enough, they may be able to push it past the original MI as the most successful of the franchise.  CONTRABAND should give Universal a tidy profit, but no such luck for HAYWIRE and Relativity.  And despite the hype, unless RED TAILS (20th) cleans up overseas, it won't do more than break even for George Lucas (who financed it out of his own capacious pocket).  

OSCAR NOMINEES:  Here's an extraordinary fact:  THE ARTIST (Weinstein), in only 897 theatres this weekend, will have a lower per-theatre average (around $3700) than the despised One For The Money will have in 2737 theatres (around $4300).  Ladies and gentleman, your winner of the 2011 Academy Award!  Really, none of the prominent nominees are exciting audiences:  EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners) in the widest release at 2630 theatres, is looking at a $2700 average, THE DESCENDANTS (Fox Searchlight), expanded to 2001 theatres, is at around $3300.  Meanwhile,  HUGO (Paramount), TINKER TAILOR SOLDIER SPY (Focus) and THE IRON LADY (Weinstein) are hovering around $2500.  And avert your eyes from WAR HORSE (DreamWorks/Disney), with a terrible $1100 average despite its Best Picture nomination. 

LIMITED RELEASES:  A DANGEROUS METHOD (Sony Classics), which may have expanded (to 365 theatres) in hopes of nominations that didn't come, saw its per-theatre number slump to $1600.  A SEPARATION (Sony Classics), which did get its (well-deserved) nominations, fared better, with around a $9K average at an expanded 31 theatres.  The 3D dance documentary PINA (IFC) also expanded to 35 theatres, with a milder $5300 average.  WE NEED TO TALK ABOUT KEVIN (Oscilloscope), another loser in the Oscar lottery, expanded to 10 theatres and held with a fairly good $6600 average.

Behold Liam Neeson, King of January.

OPENINGS:  THE GREY (Open Road) will easily take the weekend, albeit at a lower level than prior Neeson early-year thrillers.  Given that this one features killer wolves and hypothermia rather than gunfights and car chases, that's not unexpected, and the picture should hit a decent profit.  ONE FOR THE MONEY (Lionsgate/Summit) may have outperformed pre-opening predictions, but its $11-12M opening is still pretty dismal (the lowest of Katherine Heigl's starring career), and because of online discount ticket offers keyed to opening day, its Friday number may prove to be unusually frontloaded.  MAN ON A LEDGE (Summit/Lionsgate) is an out-and-out flop, and yet more proof that "stars" from special-effects-laden franchises can't necessarily open movies outside those franchises.

HOLDOVERS:  Everything is headed for a 45-55% normal range drop, with BEAUTY AND THE BEAST 3D (Disney) and MI4 (Paramount) on the low end, and HAYWIRE (Relativity) on the high.

OSCAR NOMINEES:  It was the week for the anointed films to expand their runs (except for Warners' EXTREMELY LOUD AND INCREDIBLY CLOSE, which had opened wide last week and dropped only 30% in its 2d weekend).  None of the expansions were particularly impressive:  THE ARTIST (Weinstein), still in just 897 theatres, will barely top a $3500 per-theatre average, while THE DESCENDANTS (Fox Searchlight), upped to 2001 houses, won't go much higher than a $3K average.   THE IRON LADY (Weinstein) is similarly unimpressive with a $2500 average at 1244, and HUGO (Paramount) didn't find much interest in its expansion back to 965 theatres with a $2300 average.  Despite Gary Oldman's Best Actor nomination, TINKER TAILOR SOLDIER SPY (Focus) lost almost half of its theatres and could manage only a $2500 average at 410, and ALBERT NOBBS (Roadside) didn't get much mileage out of its nominations for Glenn Close and Janet McTeer, expanding to 246 theatres for a $2800 average.

LIMITED RELEASES:  No major openings.  WE NEED TO TALK ABOUT KEVIN (Oscilloscope), which couldn't land a nomination for Tilda Swinton, added 3 theatres for a decent $6K average in 10, while PARIAH (Focus) lost a third of its theatres and won't do much more than a $3K average in 14.

Next weekend is the Super Bowl, traditionally a weak moviegoing weekend, so the pickings will be lean.  Fox will pursue teens with the "found footage" sci-fi CHRONICLE, Universal targets kids with the save-the-whaler BIG MIRACLE, and CBS Films will try to gather what's left with the old-fashioned ghost story WOMAN IN BLACK, starring Daniel Radcliffe.

Deadline has early figures for Friday, and they indicate that Open Road's THE GREY will, as expected, win the day and weekend.  If the early estimate of $6.2M for Friday holds, it could gross around $15M for the weekend.  That's less than previous Liam Neeson vehicles Taken ($25M) and Unknown ($22M), but still impressive for a more old-fashioned man-against-the-elements adventure.

Lionsgate/Summit's ONE FOR THE MONEY seems to be headed for about $12M over the weekend, a bit better than projected, but still the lowest opening of Katherine Heigl's starring career.  Even worse is the same studio's (now that Lionsgate and Summit have merged) MAN ON A LEDGE, which may only make $6-7M for the weekend in what will be a short theatrical run.

Holdovers UNDERWORLD: AWAKENING (Screen Gems/Sony), RED TAILS (Fox) and CONTRABAND (Universal) are all looking at declines in the 50% neighborhood, but Relativity's HAYWIRE may take an over 60% hit.

Among the newly-minted Oscar nominees, Warners's EXTREMELY LOUD AND INCREDIBLY CLOSE didn't add any theatres and should fall only 30-35%.  Fox Searchlight's THE DESCENDANTS almost quadrupled its theatres to 2000, and will increase sharply from last weekend, but with a per-theatre average of only around $3K.  Meanwhile, Weinstein Company's THE ARTIST continues to excite critics and Academy members far more than audiences, as its expansion to 900 theaters only yields around a $3500 average.

The Martin Luther King holiday weekend, a relatively small one for Hollywood because many people work on Monday, begins.

UNIVERSAL: The studio made the fairly extraordinary decision to sit out the holiday movie season entirely, presumably because they didn't think any of their product could compete.  They did, however, spend a lot of money marketing CONTRABAND, which wouldn't open for a month.  The effort paid off with an extremely solid Friday that could lead to a 4-day weekend approaching $30M.  But all that advertising was pricey, and the picture will have to achieve a substantial total to make it worthwhile.  It should help that the movie is quite entertaining, leading to good word-of-mouth (although there are quite a few action movies arriving as competition in the coming weeks).

DISNEY:  The studio's 3D re-release of BEAUTY AND THE BEAST had a well-chosen release date, a holiday when the holiday family movies (including Disney's own War Horse) are running out of steam but the other studios aren't getting involved.  The result is a $25M+ 4-day weekend that will pay for the minimal cost of the 3D transfer and also feed sales of the new homevideo edition.  

WARNERS:  JOYFUL NOISE was hoping to hit the holiday's family audience too, but so far it's not working out so well.  With a 4-day weekend unlikely to reach $15M, the picture will have to hope for good word-of-mouth (which the faith-based audience sometimes provides) to stay in theatres for a while.  And the studio has stuck doggedly to its strategy on EXTREMELY LOUD AND INCREDIBLY CLOSE, which will finally expand next week, and which is still earning a very good $15K in each of the 6 theatres where it started on Christmas Day.

WEINSTEIN COMPANY:  THE IRON LADY expanded well to 800 theatres, and should have a per-theatre number for Friday-Sunday (plus a little extra for the Monday holiday) comparable to the one Tinker, Tailor, Soldier, Spy had when it did the same expansion a week ago.  The picture will be hoping, of course, for a Meryl Streep victory at the Golden Globes on Sunday.  Meanwhile, the studio is playing a bit of a shell game with THE ARTIST, increasing the theatre count (to 216) just enough so that the weekend total (around $1.1-1.2M) stays steady, even as the per-theatre figure falls by 20%.  MY WEEK WITH MARILYN, which lost almost one-third of its theatres this week, badly needs Michelle Williams to win the Comedy Actress Golden Globe.  (Don't ask how that movie is a "comedy".)

SONY CLASSICS:  CARNAGE expanded to 494 theatres, but will need major Golden Globe help to keep those screens very long.  It's headed for a $1500 per-theatre average.  

HOLDOVERS:  Nobody who saw THE DEVIL INSIDE (Paramount) last weekend could look at themselves in the mirror this week, and the result should be one of the 10-15 largest 2d weekend drops in history (and it would have been worse if Sunday hadn't been part of a holiday weekend).  That was by far the most dramatic drop, with the holiday movies aimed at adults looking at 30-40% declines, and the family movies getting a Sunday advanrage from the holiday for a 10-25% fall.  YOUNG ADULT (Paramount), though, gave up the ghost (unless Charlize Theron pulls out an upset Globe win), losing more than half its theatres. 

LIMITED RELEASES:    PARIAH (Focus) expanded to 24 theatres and should do an OK $5K average.  IN THE LAND OF BLOOD AND HONEY (FilmDistrict) expanded to 18 and should do a less OK $3K in each.  WE NEED TO TALK ABOUT KEVIN (Oscilloscope) returned from its holiday-week awards-eligibility run to 1 NY theatre, where the buzz on Tilda Swinton's performance and local raves should get it to $50K over the long weekend.  

Live by Cinemascore, die by Cinemascore.

THE DEVIL INSIDE:  The most hilarious studio event of the last 24 hours has been Paramount's frantic attempt to argue that an "F" Cinemascore for THE DEVIL INSIDE, making it one of the half-dozen worst exit-polled movies of the past several years, isn't really that bad if you take out your abacus and do their version of the math.  The studio's spin has blanketed Deadline, The Hollywood Reporter, and no doubt other industry mouthpieces.  At SHOWBUZZDAILY, we don't put much stock in Cinemascore to begin with, but the studios normally cling to every B+ and A- like guarantees of Oscar glory, so the ego involved in arguing that the lowest possible score is not-so-bad is much like a parent insisting their kid's getting expelled from school is some kind of triumph.  Spin aside, Devil Inside had a remarkably strong, if predictably front-loaded, $34.5M weekend, with a 30% drop on Saturday and another 50% (which may end up being low) projected for Sunday.  Paramount would be best advised to shut up and count its money.  

TINKER TAILOR SOLDIER SPY (Focus):  A very fine expansion with $5.8M in 809 theatres (the studio is currently projecting a very low Sunday drop, so that number could end up slightly lower), with the best per-screen average (other than Devil Inside) for any picture this weekend in more than 11 theatres.

WIDE HOLDOVERS:  The smallest drop in the Top 10 was for THE GIRL WITH THE DRAGON TATTOO (Sony), with a mere 24% fall as it tries to hack its way to $100M.  Then MI4 (Paramount) and SHERLOCK HOLMES 2 (Warners) continued to hold well with declines in the 30-35% area.  Sherlock also won the weekend internationally, with $43M in 50 territories that Warners says puts the film almost 20% above its predecessor at the same point in its release overseas, while MI4 was in 3rd place overseas with $28M.  This was followed by the more family-oriented CHIPWRECKED (Fox) (which was in 2d place overseas with $30M), TINTIN (Paramount), WAR HORSE (Disney) and WE BOUGHT A ZOO (Fox), which all fell 36-42%.  Bringing up the rear of the top 10 was NEW YEAR'S EVE (Warners), with a 49% drop.  

LIMITED RELEASES:  THE IRON LADY (Weinstein) managed to keep its per-theatre number at $34K by adding a theatre (that's a 25% increase when you only start with 4).  CARNAGE (Sony Classics) went from 12 to 15 theatres and had a $7500 average.  PARIAH (Focus) increased from 4 to 11 theatres, with a $10K average.  A SEPARATION (Sony Classics) doubled its theatres to 6, with an excellent $16K average.  EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners) also had a $16K average in 6, which was a tiny 13% decrease from last week.  IN THE LAND OF BLOOD AND HONEY (FilmDistrict) went from 2 theatres to 7, with only a $4500 average.  SHAME (Fox Searchlight), meanwhile, lost a few theatres, and had a $4500 average at 45.  MY WEEK WITH MARILYN (Weinstein) also lost some houses, and is at a dismal $1400 average in 584, while stable-mate THE ARTIST (Weinstein) had an OK $6500 average at 172 (the latter number includes a projected miniscule 7% decline on Sunday).  A DANGEROUS METHOD (Sony Classics) had a $4800 average at 64.

Everyone wanted to go to the movies on the first full weekend of 2012.

PARAMOUNT:  The studio went straight to its Paranormal Activity playbook to launch THE DEVIL INSIDE (pre-release screenings, months of buzz), and it all worked:  the picture should gross at least $30M in its opening weekend, and with a $1M production cost and relatively minimal marketing, that means serious profit.  No one expects the movie to last long (from all accounts, its abrupt non-ending has patrons all but storming the concession stands), but at those prices, who cares?  Meanwhile, MISSION: IMPOSSIBLE - GHOST PROTOCOL held very well (as did virtually everything in the week's Top 10) and could bully its way to $200M in the US.  THE ADVENTURES OF TINTIN had a so-so hold and its US result will be negligible compared to its international success.  HUGO and YOUNG ADULT, though, were on the low end of the weekend's holdovers and are shedding theatres and boxoffice potential.

FOCUS:  TINKER TAILOR SOLDIER SPY expanded to 809 theatres and made its way into the week's Top 10, with a likely $5.5M and the highest per-theatre gross in the group (other than Devil Inside).  For a cerebral thriller, these are great numbers--if the Academy can just see fit to bless it with some nominations, the movie could become a mainstream success.  PARIAH expanded slightly to 11 theatres, and should get to a decent $10-12K per theatre for the weekend.

WEINSTEIN:  THE IRON LADY added a theatre for a total of 5, and that cushioned its Weekend 2 fall to a somewhat misleadingly low 25%.  THE ARTIST held well with only a 22% decline, but its likely $6K average at 172 theatres (adding 5) continues to be underwhelming, and eventually the studio is going to have to expand it beyond a tiny number of art-houses.  The perils of that are shown by MY WEEK WITH MARILYN, in 584 theaters (a loss of 46) with a lousy per-theatre average that won't hit $1500 for the weekend.

FILMDISTRICT:  Angelina Jolie's IN THE LAND OF BLOOD AND HONEY expanded a bit to 7 theatres, and held pretty well on a per-theatre basis.  Unfortunately, it's holding at a low $4K per theatre.

SONY:  THE GIRL WITH THE DRAGON TATTOO had the lowest drop in the Top 10, but that still means a hold at a much lower level than the studio was hoping:  with perhaps $11M for the weekend, the picture will still struggle to get to $100M in the US.

WARNERS:  SHERLOCK HOLMES:  A GAME OF SHADOWS held fine, and continues on its pace to approach but not match its predecessor's boxoffice.  NEW YEAR'S EVE, not surprisingly, crashed now that its holiday is over, and won't reach $60M.  EXTREMELY LOUD AND INCREDIBLY CLOSE is still 2 weeks from national expansion--word of mouth is clearly good, as it had the lowest drop on the board while remaining in 6 theatres.  But its $15K or so per-theatre number is unexciting, and the strategy to keep it out of wide release for a full month is looking like a disaster in the making, unless the Academy notices that it exists.

FOX:  ALVIN AND THE CHIPMUNKS:  CHIPWRECKED had a fine enough hold, and still won't get within $85M of either of the franchise's other entries.  WE BOUGHT A ZOO could make it to $75M in the US, which while far from great, could allow it to hit profit if the picture finds an audience overseas. 

DISNEY:  WAR HORSE isn't looking at much more than $75M in the US unless its probable Oscar nominations can lift it up.  (Wins are considerably less likely.).  THE MUPPETS took a big hit for the weekend, and won't get to $90M.

FOX SEARCHLIGHT:  THE DESCENDANTS continued as it has been, with a mediocre $3500 average in 737 theatres despite all the buzz and awards attention.  It may well win the Golden Globe (it won't face The Artist because of the way the Globes are structured), and the question is whether that and Oscar nominations will spur the film to break out later in the month.  SHAME dropped a few theatres, and is headed for a $4-5K average in 45.

Next week, the Martin Luther King Day holiday weekend brings out a few relatively major releases:  Universal's Mark Wahlberg thriller CONTRABAND (which it's been marketing for months), Fox's Tuskegee Airmen story RED TAILS (from producer George Lucas), and Warners' Dolly Parton/Queen Latifah family music drama JOYFUL NOISE, as well as Disney's 3D wide re-release of BEAUTY AND THE BEAST.

As a movie year, 2011 felt, more than anything else, like a reflection of an art and a business in disarray.  Economically, it was a down year and for the major studios, a frightening one:  beyond the special case of the Harry Potter  finale, virtually every Hollywood franchise slipped from prior success in the US, saved from barrels of red ink only because overseas audiences embraced them in record-breaking numbers.  Even the technology of "film" was and continues to be in flux:  more and more motion pictures are shot and distributed on high-definition video that's increasingly difficult for viewers to tell from traditional film stock; US audiences are growing tired, for the most part, of inferior 3D; and the dispute over whether motion-capture performance (like Andy Serkis's Caesar in Rise of the Planet of the Apes) constitutes award-worthy "acting" is growing hotter.  Creatively, too, it seemed like the movies were in a holding pattern, waiting to find out what the next exciting wave would be.  Despite all this, there continued to be films worth seeing and commemorating, and here were the best 10 of them:

1.MARGIN CALL:  A group of affluent men (and one woman) sit in conference rooms in the middle of a deserted Wall Street night talking about money in hushed tones, and it's all somehow post-apocalyptic.  Which is accurate, because they’re watching their economic universe, overnight, go poof--and as in any post-apocalyptic story, the real question is who will survive.  J.C. Chandor’s film, as cunningly structured as a thriller, was the writing/directing debut of the year--not a David Mamet retread or a mere financial meltdown docudrama, but a humane, eloquent and ruthlessly smart story about modern capitalism and the way it reflects human nature.  The fact that the Screen Actors Guild didn’t even nominate the actors, headed by Kevin Spacey, Jeremy Irons and producer Zachary Quinto, for Best Ensemble tells you all you’ll ever need to know about the SAG Awards.  

2. SHAME:  Steve McQueen’s NC-17 drama revolved around a sex addict, and certainly wasn’t for everyone.  But  beneath the (unerotic) sex was the story of a brother and sister being torn apart by their own private demons.  McQueen, in complete mastery of the art form, refused to provide easy explanations or a therapeutic happy ending, and Michael Fassbender and Carey Mulligan supplied 2 of the most savagely wrenching performances of the decade. 

3. EXTREMELY LOUD AND INCREDIBLY CLOSE:  Unaccountably, the most controversial and divisive movie of the year, apparently because it dared to touch, in its apolitical and fictional way, on what turned out to be the third rail of American popular culture:   9/11.  Stephen Daldry’s filmmaking and Eric Roth's script (adapted from Jonathan Safran Foer's novel) superbly balanced sentimentality, quirkiness and profound heartbreak, and the first-time actor Thomas Horn managed to dominate a supporting cast that included Tom Hanks, Sandra Bullock and the extraordinary Max Von Sydow., whose silent performance outshone anything in the insanely overrated The Artist

4. CRAZY, STUPID, LOVE:  Hollywood's most pleasant surprise of the year, a romantic comedy drama that was actually romantic, comic and dramatic—sometimes even all at once.  Glenn Ficarra and John Fuqua nimbly tapdanced the shifting tones of Dan Fogelman’s marvelous script (which also had the year’s best third-act surprise), and the letter-perfect ensemble included Steve Carell, Julianne Moore, Ryan Gosling, Emma Stone, Marisa Tomei and Analeigh Tipton.

5. WIN WIN:  Tom McCarthy writes and directs movies about ordinary human beings with the grace, understanding and complexity of a great American novelist.  Win Win, about the ethical struggles of a high school wrestling coach, was smarter, tougher and yards more perceptive than The Descendants, but since both are distributed by the same studio (Fox Searchlight, also responsible for burying the very fine Margaret), McCarthy's script and the beautiful performances by Paul Giamatti and Amy Ryan (who should be forced—bodily, if necessary—to play a couple at least once every couple of years) are being ignored

6. RANGO:  A strange and wonderful animated movie from director Gore Verbinski, writer John Logan and star/muse Johnny Depp that was like Pixar on acid:  deranged, inspired comedy about spaghetti westerns, heroism, Chinatown, existentialism, the meaning of identity if you're an actual chameleon, and a half-dozen other topics, all populated by crazy-looking reptiles on gorgeous landscapes.

7. MONEYBALL:  Michael Lewis’s book about abstract theories of how a low-spending baseball team remade the rules of drafting and trading for players had no business even being a movie.  But with master screenwriters Steven Zaillian and Aaron Sorkin, director Bennett Miller and a cast headed by the year's most unlikely comedy team, Brad Pitt and Jonah Hill, the result was funny, bracingly intelligent, and often dramatically thrilling.

8. THE GIRL WITH THE DRAGON TATTOO:  Even though audiences were thoroughly familiar with Stieg Larsson's pageturning potboiler and the solid Swedish film adaptation, David Fincher made it his gripping own, with the help of screenwriter Zaillian (again), a breakout performance by Rooney Mara, excellent support from Daniel Craig, Stellan Skarsgard and the rest of the cast, and a fabulously gifted technical crew that included cinematographer Jeff Cronenweth and composers Trent Reznor and Atticus Ross.

9.  MIDNIGHT IN PARIS:  Never, ever count Woody Allen out.  At the age of 75, after more than 40 feature films and widely believed to have outlasted his boxoffice prime, he came back with, if not one of his very best, a richly entertaining and even wise bauble that became the biggest hit of his career (if you don’t adjust for inflation), as breezy and charming as it was clever.

10.  THE HELP:  Tate Taylor’s adaptation of the best-selling novel was no triumph of the filmmaking art, and it’s perfectly fair to criticize the movie's oversimplifications and unapologetic sentimentality.  But months later, it still stands as one of the most engrossing and narratively satisfying dramas of the year , and its cast headed by Viola Davis, Emma Stone, Octavia Spencer, Bryce Dallas Howard and Jessica Chastain couldn’t have been better.

As detailed in Mitch Metcalf's Weekend Boxoffice Report, New Year's Day wasn't the bonanza the studios were expecting it to be.

PARAMOUNT:  MISSION: IMPOSSIBLE - GHOST PROTOCOL's Sunday increase was less than half of the 33% projected, and it's likely to fall another 15-20% today, giving it a bit over $140M in total and diminishing chances to hit $200M in the end.  THE ADVENTURES OF TINTIN was up only 6% on Sunday and is projecting negligible change today, which would put it just over $50M and unlikely to hit $75M.  YOUNG ADULT had only 2/3 of the 48% bump it was forecasting Sunday, and with a 20+% drop today, it'll be at $12M and in serious danger of never seeing $20M in total.

WARNERS:  SHERLOCK HOLMES:  A GAME OF SHADOWS was up only 7% Sunday (instead of the 23% forecast), and with at least a 20% drop today, it'll be at $137M and hoping to get above $170M total.  NEW YEAR'S EVE, as expected, is done, with a 20% fall on Sunday and more than that today for a $47M total that will be lucky to get above $50M.  EXTREMELY LOUD AND INCREDIBLY CLOSE was one of the few titles with some good news--a 55% Sunday increase and a small projected 16% drop today--but still, an $18.5K 4-day holiday average in 6 theatres is nowhere near where this movie wanted to be.

FOX:  ALVIN AND THE CHIPMUNKS:  CHIPWRECKED really faltered--instead of gaining 32% on Sunday, it fell another 6%, and is projecting little increase today.  That'll get it to $98M, with little prospect of getting much higher than $120M (almost $100M less than its predecessors).  WE BOUGHT A ZOO had twin 14% drops yesterday and today, and is looking at $44M for now, and perhaps $65M in all.

DISNEY:  WAR HORSE didn't go up 19% on Sunday, as the studio projected--it went down 27%.  Nonetheless, the very bullish mouse-heads are predicting an 18% increase today.  If that comes true, the picture would have $45M in the bank and be headed to $75-80M (with Oscars as a wild card factor), but given the giant overestimate yesterday, all the numbers have to be in pencil at this point.  Disney is also predicting a huge 42% increase for THE MUPPETS despite an 8% decline yesterday, and we'll see about that one, too.

SONY:  The studio's projection of a 59% increase for THE GIRL WITH THE DRAGON TATTOO yesterday sounded overoptimistic to the point of being unbalanced, and it was--the picture went up less than half that amount, only 24%.  The 20% fall estimated for today may be more reasonable, and would leave the picture at $60M, with dwindling chances of seeing a $100M total.

FOX SEARCHLIGHT:  THE DESCENDANTS was hoping to hold even on Sunday, but it went down 17%, with another 19% expected today.  That'll leave it at $40M, with a $5600 average over the 4-day holiday that's nothing special.  SHAME, on the other hand, had a terrific 83% increase on Sunday, and should decline 25% today.  It's still struggling, though, with a $4900 average in only 55 theatres over the long weekend.

WEINSTEIN COMPANY:  THE ARTIST went down 2% instead of rising 20% on Sunday, and is forecasting another 20% drop today, giving it under a $10K average in only 167 theatres over the long weekend.  THE IRON LADY, though, held with an excellent $70K average in its 4-theatre launch.  MY WEEK WITH MARILYN continued to sag with a $1900 average in 630 theatres over 4 days.

FOCUS:  TINKER TAILOR SOLDIER SPY wasn't quite where it looked to be (a $25K average over 4 days rather than $28K), but that's still enormously encouraging, a higher per-theatre number in 57 theatres than anything else has in more than 4.  PARIAH, in only 4 theatres, couldn't do better than $16K average over 4 days.

SONY CLASSICS:  The subtitled Iranian A SEPARATION is off to a very strong start with a $27K average in 3 theatres.  

With one startling exception and a couple of smaller ones, the holiday crop of movies declined on Saturday and are expected to recover on New Year's Day.

PARAMOUNT:  MISSION: IMPOSSIBLE - GHOST PROTOCOL went down 18% and is expected to rise 33% today.  It should hit $142M by the end of the 4-day holiday weekend.   THE ADVENTURES OF TINTIN is up and down a more orderly 23%, and should be at about $52M with the extra day.  HUGO was a little more stable, down only 7% but also up only 15%.  It should be just a touch below $50M by the end of Monday.  YOUNG ADULT went down 24% Saturday but is looking for a very large 48% increase on Sunday--even if that happens, it won't hit $13M by the end of the holidays.

WARNERS:  SHERLOCK HOLMES:  A GAME OF SHADOWS was down 16% and up 23%, and should be just under $140M coming out of the holidays.  NEW YEAR'S EVE had its last burst of audience interest on Dec. 31, and is one of the only movies expected to decline on Sunday.  It still won't be at $50M after Monday, and its shelf-life is now done.  EXTREMELY LOUD AND INCREDIBLY CLOSE went down 22% and may only rise 10% on Sunday, giving it an unimpressive $17K average in 6 theatres for the 3-day weekend that should rise a bit to $20K with Monday included.  

DISNEY:  What got into WAR HORSE's hay on Saturday?  With almost every other picture falling as per seasonal pattern, and after an unexciting week at the boxoffice, Steven Spielberg's epic weirdly went up 20%, and expects to rise another 19% on Sunday.  It's hard to know what happened, but no doubt Disney and DreamWorks are hoping it's a harbinger of things to come.  The studio's only other picture in the market is THE MUPPETS, nearing the end of its run with perhaps $85M in total.

FOX:  ALVIN & THE CHIPMUNKS:  CHIPWRECKED lost 32% on Saturday and should make up most of it on Sunday.  It should just get to $100M with Monday included.  WE BOUGHT A ZOO had a less bumpy ride, down only 7% on Saturday but also expecting a much smaller increase today, on its way to perhaps $47M after Monday.  

SONY:  THE GIRL WITH THE DRAGON TATTOO went down a standard 21% on Saturday, but is anticipating, for no clear reason, a whopping 59% increase on Sunday.  If that actually happens, it could be at $62M after Monday, although an ultimate gross of $100M may still be a stretch without some awards attention.

FOX SEARCHLIGHT:  THE DESCENDANTS had a good Saturday with a 15% increase, and is expecting to simply hold steady on Sunday--it should hit $40M with Monday included, but its $6K average for the long weekend is still only so-so.  In limited release, SHAME fell a heavy 38% on Saturday but is projecting a huge 65% Sunday increase--even if it achieves that, a $5K average over the 4-day weekend in only 55 theatres is, well, flaccid.

WEINSTEIN COMPANY:  All its films are in limited release.  THE ARTIST, in 167 theatres, is still very mild, reporting a 13% increase on Saturday and 20% more Sunday, which makes for a 4-day average around $10K.  THE IRON LADY is off to a great start but in only 4 theatres--down 15% then up 20%, it could hit a per-theatre average of $70K over 4 days.  MY WEEK WITH MARILYN, the company's widest release at 630 theatres, is still a picture no one wants to see.  Even with a small 6% drop on Saturday and a 20% Sunday increase, its 4-day average will probably be around $2K.

FOCUS:  The likely $28K 4-day average for TINKER TAILOR SOLDIER SPY in 55 theatres is very impressive for a 4th weekend--now the question is when and how far the studio will expand it.  PARIAH's likely $15K average in 4 days and 4 theatres doesn't show much promise.

SONY CLASSICS:  A SEPARATION is off to a good start, with what should be a $25+K average in 3 theatres.  

As detailed in Mitch Metcalf's Boxoffice Report, Friday's numbers were solid but lacking any breakout excitement.  First, let's take a quick look at the limited-run Oscar hopefuls:

THE IRON LADY (Weinstein):  Meryl-Streep-as-Margaret-Thatcher came roaring into the awards mix with a terrific $19K average in 4 theatres that should lead it to a $75-80K average over the 4 day holiday weekend.  The film's appeal outside big-city art houses is questionable, though, so here's one of several cases where Harvey Weinstein will have to play the expansion game very carefully.

A SEPARATION (Sony Classics):  This excellent Iranian import, a front-runner for the Foreign-Language Film Oscar, started with a very good $6K average in 3 theatres that should get it to around $25K per-theatre over the holiday weekend.

PARIAH (Focus):  Bounced back a bit from Thursday's slump, but its $3500 average in 4 theatres isn't a great start, and it may struggle to reach a $15K average for the weekend.

THE ARTIST (Weinstein):  Continues to be mediocre, with a $2400 average in 167 theatres that won't hit $10K by Jan 2.

TINKER TAILOR SOLDIER SPY (Focus):  Continues to hold very well, with a $6K average on Friday in 55 theatres that should reach $25K over the holiday weekend.

SHAME (Fox Searchlight):  Not doing better than OK, with a $1500 average on Friday in 55 theatres that might reach $6K for the weekend.  

IN THE LAND OF BLOOD AND HONEY (FilmDistrict)  The same numbers as Shame ($1500 average Friday for a $6K weekend), but much worse because it's only at 2 theatres.

MY WEEK WITH MARILYN (Weinstein):  Harvey is 0-for-3 in the breakout hit category, with a dismal $500 average in 630 theatres that won't get past $2K for the weekend.

THE DESCENDANTS (Fox Searchlight):  The Oscar front-runner no one seems to care about.  It only had a $1500 average in 758 theatres on Friday, and won't get higher than a $6K average for the weekend.  That will put it at $40M, in serious danger of dropping screens by the time the Oscar nominations are announced in late January.  At that point, it's going to be difficult to spark widespread excitement over a picture that's already been playing as a presumptive nominee for 2 full months.

And at the major studios:

PARAMOUNT:  MISSION: IMPOSSIBLE - GHOST PROTOCOL is the one smash hit of the season, even though it won't be the highest-grossing of the series.  With even bigger numbers pouring in overseas ($200M already, with plenty more to come), announcement of a 5th chapter in the series should be coming any time.  However, THE ADVENTURES OF TINTIN (which Sony distributes overseas) is a major disappointment that will barely recoup its enormous US marketing cost, placing the planned franchise in jeopardy.  The very expensive HUGO, despite its critical adoration, is mostly done with $50M total gross--even an expected Oscar nomination probably won't get it much farther.  And YOUNG ADULT has found no traction at all--the reviews were weaker than expected, and with only $12.5M in the bank by the end of the holidays and an anticipated holiday average under $3K in only 987 theatres, even Charlize Theron's possible Best Actress nomination won't convince more theatres to play it.

WARNERS:  SHERLOCK HOLMES: A GAME OF SHADOWS will underperform its predecessor, but a $170-180M gross isn't bad (it might be more accurate to say the first picture overperformed, all things considered).  It's only played in a handful of foreign territories so far, and the results there will determine whether the expensive franchise is worth continuing.  NEW YEAR'S EVE is a flop, although not a very expensive one.  The big disappointment thus far is EXTREMELY LOUD AND INCREDIBLY CLOSE, which hit a perfect storm of bitterly mixed reviews, some bad scheduling choices and a faltering awards campaign.  This weekend it's headed for a $25K average in 6 theatres, which is OK but not at all the event that the studio needed to propel the film into wide release later in January.

FOX:  ALVIN THE CHIPMUNKS:  CHIPWRECKED will be the highest-grossing kids' movie of the season, turn a profit and very possibly justify another installment--but its almost 50% drop from the other films in the series is fairly disastrous, and turns what had been a cash cow into a risk.  WE BOUGHT A ZOO will need help from uncertain foreign revenues if it's to avoid red ink.

SONY:  THE GIRL WITH THE DRAGON TATTOO isn't the flop of the season, but it may be the biggest disappointment.  Was it the favorable-but-not-enthusiastic reviews?  The dour tone of the marketing?  An overdose of the franchise, after the successful Swedish films and months of publicity?  In any case, it's going to be hard to justify spending $100M on the sequel--and Fincher, who's perpetually in demand, may well decide to bow out.  ARTHUR CHRISTMAS, though--that's an (undeserved) flop.

DISNEY:  WAR HORSE is sparking very little interest, and at this point seems unlikely to reach $100M despite very aggressive marketing, even with the anticipated Oscar nominations.  It's ironic that since DreamWorks joined Disney, their one smash hit has been the completely unexpected The Help.  This also leads to what could be a very ticklish internal political issue:  does The Help now have a better chance at winning the Oscar than War Horse?  And will Spielberg allow his pet project to fall to second place in the campaigning strategy?  Meanwhile THE MUPPETS was a nice-sized hit due to its relatively modest budget, but it's far from clear that there's a franchise there.  The combined grosses of Disney's 2 holiday pictures won't reach the boxoffice for 2010's Tangled alone--combined with the disappointing US responses to Cars 2 and Pirates 4, it's been an off-year for the studio.

UNIVERSAL:  Sat out the holiday season entirely.  They've been spending a lot of money marketing the Mark Wahlberg action picture CONTRABAND all month, though, giving it the kind of weeks-long push that normally goes to much bigger pictures.  We'll find out in a couple of weeks if the strategy made sense.

The boxoffice was steady as expected yesterday, virtually everything within 5%, up or down, from where it was on Wednesday.  There were just a couple of exceptions:

PARIAH (Focus):  Proved to be scarily front-loaded, down a horrible 55% on its 2d day to an average $2500 in 4 theares.

EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners):  Gave back most of Wednesday's increase with a 7% drop, leaving it at an $4800 average in 6.

Business should pick up today, then drop tomorrow (but not nearly as much as Christmas Eve), rise again on New Year's Day, and fall for Monday, the end of the holiday rush.  

The boxoffice did more or less what it was supposed to on Wednesday, drifting down 5-10% from Tuesday.  Thursday should be fairly steady, then business should have a bit of a roller-coaster ride:  an increase on Friday, down somewhat on New Year's Eve, back up on New Year's Day, and down again on January 2, before collapsing when everyone goes back to work on Wednesday.  

MISSION: IMPOSSIBLE - GHOST PROTOCOL (Paramount), ALVIN & THE CHIPMUNKS:  CHIPWRECKED (20th) and SHERLOCK HOLMES:  A GAME OF SHADOWS (Warners) remained at the top of the day (Alvin nosing ahead of Sherlock on Wednesday), and here are some other highlights:

PARIAH (Focus):  One of the last pictures to enter 2011's awards hunt is this low-budget, well-reviewed independent film.  It got off to a fine start in 4 theatres with a $5500 average.

WAR HORSE (DreamWorks/Disney):  Still hasn't found bottom, with another 11% drop from Tuesday, at the higher end of the day's declines.  It's unlikely to reach $50M by the end of the holidays, and the numbers only go down after that.

NEW YEAR'S EVE (Warners):  Continuing to enjoy its few days of glory, with a 4% increase on Wednesday.  There's only $38M in the bank so far, though, and 3 more days before it literally becomes last year's news, so none of it means much.

EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners):  A 11% Wednesday increase was the first good news this picture has had, lifting it to $5200 per theatre in 6.

IN THE LAND OF BLOOD AND HONEY (FilmDistrict):  The adult audience also came out for this one with a 10% hike to a $1600 average in 3.

No new wide openings this weekend, but limited releases include the 2 final Oscar contenders of the year:  Meryl Streep's turn as Margaret Thatcher in THE IRON LADY (Weinstein), and Iran's Foreign-Language Film hopeful A SEPARATION (Sony Classics).

Be sure to  read Mitch Metcalf's New Year's Weekend Predictions, and stay with SHOWBUZZDAILY all through the holidays for updated boxoffice numbers and analysis.

The holiday celebrations at the studios may have been a bit premature.  

Traditionally, the Tuesday after Christmas sees a 10-20% drop from Monday, and that number becomes the template for the rest of the holiday period.  But yesterday, aside from the films aimed straight at the family crowd, the drops were much worse.

MISSION: IMPOSSIBLE - GHOST PROTOCOL (Paramount):  Fell 34% to $9.6M, which probably means around $145M by Jan 2 and a dwindling chance of reaching $200M.

SHERLOCK HOLMES:  A GAME OF SHADOWS (Warners):  Down 32% to $7.3M, meaning perhaps $140M by Jan. 2 and a final result 20% lower than the first Sherlock.

ALVIN & THE CHIPMUNKS:  CHIPWRECKED (20th):  Thriving with a tiny 2% drop to $6.8M and should be over $100M by the end of the holidays, although that's still a huge drop from the earlier pictures in the series.

THE GIRL WITH THE DRAGON TATTOO (Sony):  31% down to $4.7M, so perhaps $60M by Jan 2 and $80M in total.

THE ADVENTURES OF TINTIN (Paramount):  Down an OK (for a family picture) 15% to $4.6M, which will still leave it with only around $60M at the end of the holidays and a very dour US total around $75-80M.

WE BOUGHT A ZOO (20th):  Off 18% to $4.3M, so probably under $50M for the holidays and not much upside afterward.

WAR HORSE (DreamWorks/Disney):  A whopping 40% plummet to $4.2M.  With probably $45M by Jan 2 and a likely domestic total not much better than Tintin's, it's time to wonder how much a mediocre boxoffice will affect the film's Oscar chances.

NEW YEAR'S EVE (Warners):  Continuing to reap the benefits of its upcoming holiday with a small 12% drop, but it's already so low ($1.7M) that the few days remaining till Dec 31 won't get it much closer to break-even.

THE DARKEST HOUR (Summit):  Continues to free-fall another 30% to $1.5M and a terrible $15-20M for the holidays.

THE ARTIST (Weinstein):  Finding no traction with another 31% drop, leaving its per-theatre at $1800.

TINKER TAILOR SOLDIER SPY (Focus):  Also down 30%, but the per-theatre is a more robust $4300.

MY WEEK WITH MARILYN (Weinstein):  Off 26% to a dreadful per-theatre of $390.

EXTREMELY LOUD AND INCREDIBLY CLOSE (Warners):  Going nowhere with another 33% drop, leaving its per-theatre at $4700 in only 6 theatres.

IN THE LAND OF BLOOD AND HONEY (FilmDistrict):  Also off 33% at 3 theatres, with a low $1500 average.

If EXTREMELY LOUD AND INCREDIBLY CLOSE accomplishes nothing else--and it actually accomplishes quite a bit--it's served to let us know exactly where the third rail of current American popular culture is located.  It's not every day that the august NY Times informs its readers that their correct response to a drama should be "rage," but that's the vitriolic conclusion of Manohla Dargis's review (this same week she had no such trouble with the sex-plus-Bosnian-war-atrocities parade of In the Land of Blood and Honey).  This is where we are:  it is now socially acceptable to tell fictional stories amid the background of the Holocaust, Bosnia, Vietnam, Pearl Harbor, any number of other wars (if you go back to World War I and really lay on the suds like War Horse, Dargis's colleague A. O Scott will praise your "bravery"), racial bigotry, religious conflict--but the one subject that can't be touched is 9/11.  Is it that 10 years isn't enough distance?  The fact that this particular terrible event took place in New York, the nexus of US cultural standard-making?  Others can speculate.  For the purposes of Extremely Loud, however, it means that a lovely, small-scale drama that happens to use 9/11 as its point of inception has become more divisive critically (57% among Rotten Tomatoes "Top Critics") than Shame and The Girl With the Dragon Tattoo combined.

Hysterical overreaction aside, Extremely Loud and Incredibly Close, based by screenwriter Eric Roth on the novel by Jonathan Safran Foer, is simply a story about a troubled boy named Oskar (played in the film by Thomas Horn) attempting to cope with an awful loss, the death of his beloved father Thomas (Tom Hanks).  That death happened to occur at the Twin Towers on what Oskar calls "the worst day."  Oskar is enormously bright and creative but also obsessive and neurotic by nature--there is the suggestion that he may have Aspergers--and beyond the grief one would expect and the way it affects his relationship with his mother (Sandra Bullock), he's also nursing his own secret about that day that we don't find out until late in the story.  

Oskar's dad adapted to the boy's tendencies by designing games for the two of them that were detail-oriented treasure hunts, where Oskar's devotion to fanatical organization and tracking down every angle of a potential clue helped him to solve some invented mystery.  After Thomas's death, Oskar becomes obsessed with the imagery and events of what happened in the Trade Center, and then he seizes on something in his father's belongings--an unexplained key labeled "Black"--and in his desire to establish one last connection with his dad, he decides that this is a final puzzle that's been left for him:  he has to track down the person named Black and find out what this key opens.  As he traipses all over the New York area, he has the help of his grandmother's mysterious tenant "The Renter" (Max Von Sydow) who can't or won't speak, and communicates by means of notes and the words "Yes" and "No" imprinted on the palms of his hands.  As the story develops, we find out The Renter's behavior is part of his own idiosyncratic reaction to great loss.

We in the audience understand early on that Oskar is on a search that can't supply the answer he really seeks, but Extremely Loud is more than anything else a study of grief in its various and very personal forms:  Oskar's, his mother's, The Renter's, and all the people he meets on his journeys.  In that sense, the fact that this particular death occurred on 9/11 isn't exploitative, or "kitsch":  it ties into the entire city's sense of grief, and Oskar, although concentrating on his own quest, is able by it to make a connection with all the people he meets (and they, even if he's not aware of it, are making connections to him); in this way they can begin to heal.

Not a terribly disturbing or offensive notion, is it?  One can certainly criticize Extremely Loud's central concept as precious, or find Oskar's mannerisms annoying, or consider the multiple endings too heavy-handed.  Those are a matter of taste.  But to blast the movie as socially unacceptable for its very existence feels like a statement more about the critic than the work of art.

In this case, despite those arguable flaws, Extremely Loud and Incredibly Close is an exquisite piece of filmmaking.  Director Stephen Daldry, dealing with material that requires enormous dexterity of tone, handles the whimsy and sadness beautifully, working with a technical crew that includes the great cinematographer Chris Menges (his films include The Mission, The Killing Fields and Michael Collins), editor Claire Simpson, composer Alexandre Desplat and production designer K.K. Barrett (a veteran of Spike Jonze's films).

The performances are sublime.  It's almost impossible to believe that Thomas Horn had never acted before (he was discovered as a contestant--and winner--on Teen Jeopardy):  in a stunningly difficult role that requires him to be center stage for the bulk of the story and share the screen with some of the world's best actors, he never makes a wrong step.  The supporting cast, apart from Hanks, Bullock and the spectacularly good Von Sydow, includes Viola Davis, Jeffrey Wright, John Goodman and Zoe Caldwell.  

It's unfortunate that Extremely Loud and Incredibly Close is in danger of becoming the victim of a cultural war beyond its control.  All filmmakers can do is tell the best story they can, trying their utmost to move us, make us laugh and cry and feel, and illuminate the human condition.  Extremely Loud is one of the best pictures of the year; let the pundits rage on.

The Golden Globes are given out by 80 international journalists whose opinions, when they're not voting on these awards, are of no importance whatsoever to anyone on the planet other than their particular loved ones.  But the combination of a usually entertaining TV show (hosted again this year by Ricky Gervais) and enough years to have established a brand name has created a collective delusion that The Globes Matter, and therefore they do.  The full list of nominees is here, and let's talk a bit about the day's winners and losers--Movies first.

THE FAVORITES:  WINNERS - The Artist, The Descendants and The Help all reinforced their status as the films to beat in the Oscar race, stacking up the most nominations (6 for Artist, 5 for the other two).  Ditto Brad Pitt, George Clooney and Jean DuJardin for Actor,  and Meryl Streep, Michelle Williams and Viola Davis for Actress. 

EXTREMELY LOUD AND INCREDIBLY CLOSE:  LOSER - Is it the 9/11 theme?  The very late start to industry and press screenings?  Not clear yet, but this seemingly sure-thing Oscar contender has been coming up dry everywhere so far.

WAR HORSE:  LOSER  Yes, even with a Picture nomination.  The snub of Spielberg for director, apart from being a reminder of the bad old days when Jaws and The Color Purple could receive Oscar nominations while Spielberg was excluded, strongly suggests that War Horse isn't in the top rank of nominees.

THE TREE OF LIFE:  LOSER - One might have thought that the international sensibility of the Globes would lend itself to Terence Malick's hugely ambitious, equal parts brilliant and pretentious epic.  But one would be wrong, as Tree couldn't manage a single nomination.

THE IDES OF MARCH:  WINNER - George Clooney's mixed-bag political drama had been largely ignored thus far, but the Globes went for it in a big way, with nominations for Picture, Director, Actor (Ryan Gosling) and Screenplay.  Which leads us to...

RYAN GOSLING:  WINNER - Nominated not just for Ides, but in the Comedy/Musical Actor category for Crazy Stupid Love.  But--

CRAZY STUPID LOVE:  LOSER - Despite some of the best reviews of any comedy this year, Gosling's was its only nomination.

MONEYBALL:  WINNER:  Was in danger of being relegated to the acting and script categories, but its Picture nomination puts it back in the big-boy conversation.  (Bennett Miller's absence from the Director nominees, though, means it may not have much chance to win.)

GLENN CLOSE:  WINNER - Nearly fell out of the Best Actress race entirely for a minute there, but although she's clearly a notch below the Streep-Williams-Davis trio of favorites, at least she's back in the running.

MELISSA MCCARTHY:  LOSER - She's been the darling of critics' groups, but didn't make the cut here.  It's worth noting that 8 of the 10 Supporting Actor/Actress nominees are from Dramas rather than Comedy/Musicals, the only exceptions being Berenice Bejo from The Artist and Kenneth Branagh from My Week With Marilyn, both so clearly classy they transcend mere "comedy."

ROONEY MARA:  WINNER - The Girl With the Dragon Tattoo hasn't been much in the mix so far, but Mara gets her foot in the door for an Oscar Actress nomination.  

MADONNA/THE PAPARAZZI:  WINNERS - The Globes have never been shy about nominating celebrities so they'll show up at the awards and get some attention, and if it takes giving 2 music/song nominations to the dreadful W.E. to get Madonna to the party... so be it. 

Coming Soon:  The TV Nominees